Category: Sport Sponsorship
May 29, 2024
F1 adverts: promoting through the world’s fastest sport
Formula 1 adverts play a crucial role in the world of motorsport, capturing the essence of speed, precision, and excitement that define this high-octane sport. These advertisements are more t[...]
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April 22, 2024
Sports Marketing in UK: Relevance and Heritage
The United Kingdom boasts a rich sporting heritage, deeply woven into the fabric of its national identity. From the codified rules of cricket on village greens to the electrifying atmosphere [...]
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April 22, 2024
Technical Partners and Suppliers: Benefits and Importance in Motorsport
At RTR Sports Marketing, we’ve been at the forefront of motorsport marketing for over 25 years, helping brands leverage the power of racing sponsorships. Today, we delve into the world [...]
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April 19, 2024
What Are Some Common Goals of Sponsorship? A Deep Dive into the Power of Sports Marketing
At RTR Sports Marketing, we understand the immense power of sports sponsorship. It’s a strategic marketing tool that transcends mere brand awareness. This article delves into the variou[...]
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April 18, 2024
Strategic Sports Marketing To Dominate the Game and Elevate Your Brand
In today’s ultra-competitive landscape, harnessing the power of sports marketing is not just an option—it’s a game-changer for brands aiming to break through the clutter and con[...]
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April 18, 2024
Cutting Through the Noise: Why Sponsorship Marketing is the New Frontier
In today’s oversaturated advertising landscape, traditional marketing tactics are struggling to resonate with consumers. Banner blindness, ad-blocking software, and an ever-growing sea [...]
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March 22, 2024
Sponsor on the visor: small sticker, big impact
The smallest place to put a brand in motorsport is also one of the most watched. A helmet visor is only a few centimetres wide, but it is the only space that stays in frame when the camera se[...]
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March 21, 2024
The visual power of motorsport and the sensory side of sports marketing
The visual power of motorsport is the ability of Formula 1, MotoGP and the other great series to strike the viewer before the race has even started: colours, lights, speed, scenery. It is not[...]
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March 10, 2024
The Role of Creativity in Sports Sponsorship
Creativity in sports marketing is not only an added value, but a necessity to stand out in a crowded market. [...]
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March 10, 2024
Sports Sponsorship: The Benefits for Small Businesses
Discover the benefits of sports sponsorship for SMEs. [...]
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February 19, 2024
Comprehensive Guide to WEC Sponsorship: Unveiling Opportunities and Costs
The World Endurance Championship (WEC) stands as a pinnacle of motorsport excellence, offering unparalleled exposure and engagement for brands globally. Sponsoring a team or event through a W[...]
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February 14, 2024
F1 vs MotoGP: a team-oriented championship against a star-oriented one
The common assumption is that Formula 1 and MotoGP compete for the same audience and the same sponsors. They do not. They are two different products, built on two opposite ideas: F1 sells tea[...]
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February 1, 2024
Maximizing the impact of motorsport sponsorship through the use of social media
Many sponsors think social media is there to show the logo one more time. It is the other way round: everyone sees the logo on the car, social media is where you find out whether anyone cares[...]
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January 14, 2024
How to contact the MotoGP teams
I put myself in the position of the marketing or sponsorship director of a company who finds himself in need of contacting a MotoGP team because he wants information on the sponsorship pack[...]
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January 9, 2024
Sponsorship wheel: understanding sports sponsorship projects with one tool
The sponsorship wheel is the framework we use to map out a sports sponsorship project: three stages (decision making, activation and measurement) and fifteen elements arranged in a circle aro[...]
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December 6, 2023
Global Sponsorship Agency: role, trends, activations
Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirati[...]
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November 7, 2023
What is an agency, what is it for and how is it changing? Explained simply
What is an agency? It is a word we use often, sometimes in a hurry, sometimes carelessly, and every now and then we lose sight of what it means. And yet anyone who works in marketing, in comm[...]
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October 19, 2023
In sports marketing winning is not a value: the real benefits of sponsorship
If you are willing to invest in a sports sponsorship only because you want to win and gain visibility for your brand, you are making a big mistake. Visibility is just one of the many benefits[...]
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October 19, 2023
Motorsport content marketing: why the logo alone is not enough
A logo on a racing car is not content. It is a right. The value of a motorsport sponsorship begins when that right becomes something people choose to watch, share and remember. That is what w[...]
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August 29, 2023
Sponsorship and the silly season: how sponsors and the driver market are linked
A relationship rarely explored in sports marketing classrooms, yet very common in practice, is the one between the so-called silly season (the driver and team market, which now runs throughou[...]
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