Project Info

Procter & Gamble

P&G at Cosmofarma

2009 – 2010

About Project

Procter and Gamble is one of the leading company in oral care and wellness products (OTC and medical devices). Cosmofarma is the biggest event of the year on pharmacy field. It takes place once a year, alternatively in Rome and Bologna. This year took place in Bologna from 8th to 10th may 2009.

RTR agency conceived and managed an exhibition area for P&G in order to approach its target and to communicate new product lines; the stall also offered educational and recreational activity to visitors.

The stall with innovative and essential style has been visited by hundreds of costumers who received gadgets and information by P&G staff.

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