Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Riccardo Tafà| Posted October 28, 2019 | In Motorsports, Sports Marketing
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general.
It’s a valid question – after all, there are many sports marketing agencies that are operating globally, and knowing which has a successful track record when it comes to MotoGP campaigns can be tough.
To help out, we have put together a list of what we believe to be the best agencies that work or have previously worked with MotoGP.
These agencies, spanning the globe from Italy to Toronto, have been present for years in the sector, proving their worth over and over again.
We hope that we can provide some information that will enable you to make an informed decision about which of the sports sponsorship agencies might be right for you.
You can make that decision by taking into consideration the factors you consider most important – whether that’s operational skills, previous experiences with clients in your business sector, on-field MotoGP activations, or something else entirely.
Simply because we are so convinced that the MotoGP championship is one of the best sports properties in the world that we want you to consider it either way – regardless of our direct involvement in your marketing activities.
www.italiacorre.it
Italia Corre says: “In work, we value human capital, as in sport: companies are made by men. We are based in Turin and we have been working since 2005 on the MotoGP platform and then SBK, circuits and structures that host events and competitions at national and international levels. The background matured in business consulting distinguishes us as carriers of innovative quality content. ”
www.fastback.it
Fastback Italy says: “We can make your brand run at incredible speed for all to see”
www.sqn.agency
Sinequanon UK says: “We help brands engage with their audiences whoever they are – their customers,
their employees or the media. Ignition a reaction. A meaningful reaction that
fires their emotions – an emotional connection, that drives behaviour and
results. ”
www.csm.com
CSM says: “WE ARE CSM. We are a full service sports and entertainment agency. Building
brands, working with rights holders and creating live experiences with a fresh
perspective. Openly collaborative and constantly curious, we are creating
impact by challenging convention.
www.viagp.com
Via GP says: “With our head office in Toronto, Canada, VIAGP specializes in providing clients with
varied marketing and branding opportunities and solutions – utilizing Grand
Prix racing, one of the world’s most viewed and emotive promotional vehicles.”
www.wwp-group.com
WWP says: “Our game is sports marketing: we consult and innovate. We build platforms, connecting partners around the globe. We enable and activate sponsorships.”
www.teamwass.com
We say: Wasserman is a full-service, culture-centric agency that’s built to serve the best talent, brands and properties in the world.
https://www.polepositiontravel.com/
They say: “Pole Position Travel SE is dedicated to providing travel assistance for motorcycle
fans worldwide. We are currently looking for MotoGP, World Superbike and the
Isle of Man TT. ”
RTR Sports Marketing is an independent motorsport sponsorship agency, we operate in any motorsports.
This means we can work with every team, every driver and every discipline …
Among these particularly interesting are MotoE and Formula E (if you are interested to Formula E you have to read about Formula E Sponsorship Agency) which represent a real mobile laboratory in which new technologies and technical improvements that we are going to see applied to future electric cars and motorbikes are studied in a competitive and challenging environment.
And the future is around the corner, just a few days ago Honda announced that from 2022 it is going to sell in Europe only Hybrid or fully electric cars, 3 years ahead of the previously established plan that was fixed for 2025.
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The top motorsport agencies combine industry expertise, strategic insight, and operational excellence. Their vertical focus ensures deep understanding of motorsport sponsorship dynamics, particularly in MotoGP, F1, and related disciplines. These agencies leverage vast experience to deliver tailored solutions, backed by strong networks with teams, organizers, and media.
Outstanding agencies emphasize data-driven strategies, from audience analysis to ROI measurement, ensuring measurable outcomes. They excel in creative activations that amplify brand exposure and engagement.
Cost models vary:
Choosing an agency with proven success and adaptability ensures maximized value in motorsport sponsorships.
Want to find out more about MotoGP sponsorship? Talk to RTR Sports Marketing today or send us a message at info@rtrsports.com
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
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