WSBK Partnership Agency
Founded in 1988, WorldSBK (officially, FIM Superbike world championship) is the top class of production motorcycles racing. Managed by Dorna, The WorldSBK Championship is contested over 12 Rounds in two continents and sees the top manufacturers in the globe fighting for the crown from April to November. Each round includes three races: two full-length races and the ten-lap Superpole race. Superbike is a true celebration of high performance motorcycle racing, with some of the best riders in the world going head to head on some of the fastest and most demanding tracks in the world. The bikes used by WorldSBK teams are factory machines, incorporating cutting-edge updates that push these bikes to their absolute limits.
For the makers -Ducati, Yamaha, Kawasaki, Honda among the others- it’s a chance to showcase their finest bikes. For the sponsors, it’s an opportunity to enjoy worldwide visibility and engage with a passionate, loving following.
Advertising in WSBK (World Superbike Championship) is a unique opportunity to connect your brand with millions of passionate motorsport fans worldwide. The combination of thrilling races, international audiences, and extensive media coverage makes WSBK a dynamic platform for companies looking to boost their brand awareness and generate consumer loyalty.
As a motorsport-focused marketing agency, RTR Sports can guide you and your brand through the fascinating world of WSBK partnership, building the perfect sponsorship deal for you and your goals. We have the experience and expertise to help you navigate the World Superbike Championship.
The Unique Benefits of Advertising in WSBK
Becoming a World Superbike sponsor means providing your brand and company with an efficient, exciting and truly 360° marketing tool. As a sponsor, your company will be associated with one of the most popular and fastest-growing motorcycle racing series in the world.
Thanks to an extensive media coverage, working with a WSBK partnership agency allows for worldwide visibility and recognition, while on-track and off-track activations are sure to hit the mark where brand need it the most, at the engagement level.
However, it’s probably in the association sphere where SBK sponsorship truly shines: partnering with the world’s top motorcycle manufacturers means positioning a brand and elevating the image.
Moreover, the values of speed, technology, innovation, passion, excitement and youth -frequently associated with the Championship- get reflected on the sponsors, allowing for efficient storytelling and top-notch communication opportunities.
The Unique Benefits of Sponsorship in WSBK
- Engaged Global Audience: WSBK attracts an audience that is not only large but also deeply invested in motorsport. Over 450 million fans watch the races worldwide, providing an unparalleled opportunity to showcase your brand.
- High Visibility: With races held across the globe and televised coverage in over 100 countries, your brand enjoys extensive exposure. Advertisements placed on team uniforms, motorcycles, or trackside banners get unmatched visibility.
- Cost-Effective Marketing: Compared to Formula 1, WSBK offers a cost-effective advertising opportunity while still tapping into the motorsport audience. This makes it an excellent choice for brands aiming to enter the motorsport marketing scene without breaking the bank.
WorldSBK audience, viewership and media production
- 50,000 average spectators per round
- 3 Million followers on social media
- A global total audience of 135 Million
- 74% of the audience is male, 84% is between 25 and 45 years old, 61% has a university degree
- 155 channels involved in the broadcasting
- 17,000 + hours of broadcasting per season
- 51% of the coverage is in Europe, 29% in Asia, 14% in Africa, 6% in America
- 66% of the viewers owns at least 1 motorcycle
- More than 24,4 million pages viewed per year on the official WSBK website
Ways to Advertise in WSBK
To effectively advertise in WSBK, it’s essential to understand the different channels available:
- Team Sponsorship: Put your brand logo on WSBK bikes and riders’ gear.
- Trackside Advertising: Capture attention with vibrant trackside banners during televised races.
- Digital & Content Campaigns: Use WSBK’s official digital channels for a targeted advertising campaign that reaches engaged fans online.
Endless sponsorship opportunities
An impressive array of activation opportunities are available for WSBK sponsors and partners across the globe. From first-class hospitality to exciting licensing projects, from on-track advertising to brand visibility in the paddock and on the media, the possibilities to engage with motorcycle enthusiasts and fans are endless.
As in every tier-one motorsport sponsorship, World Superbike sponsorship allows for tailor-made, bespoke sponsorship deals, where every marketing benefit and activity is carefully crafted and designed around the official sponsors and partners’ needs and goals.
What’s more, WorldSBK offers a number of ways to get involved with the Championship on a local level too, much to the delight of your salesforce or partners: from PR opportunities to special events for customers, from local news and media outlets outreach to photo ops at the right time and place.
Partner a WorldSBK team today
How to sponsor in Superbike
WSBK partnership, just like any other motorsport sponsorship, requires planning and attention to detail. How to choose the right team or rider, how to select the right benefits and best display the company logo, how to liaise gracefully with the actors and the stakeholders are skills that need to be mastered in order to build the perfect deal and truly exploit the opportunity.
When evaluating a WSBK Sponsorship, there are three key points to keep in mind:
- The series offers global visibility and a prime media platform
- It delivers great value for money
- And it enables sponsors to activate at the track and with fans
Why RTR Sports for WSBK Advertising?
With RTR Sports as your WSBK partnership agency, you can guarantee professionals have a clear understanding of the Championship and of the industries, know the right people and how to get in touch at the right moment. Because, you know, sometimes racing and the racing world can get in the way.
RTR Sports is experienced in connecting brands with the right motorsport opportunities. Our approach is tailored to meet your brand’s objectives, maximizing ROI while tapping into the excitement of the WSBK world. From planning and activation to measuring results, we make sure every element of your sponsorship is well-executed.
Ready to power up your brand’s impact with WSBK? Contact us today to explore tailored advertising packages that align with your business goals and boost your visibility within the thrilling world of motorsport.
Sponsor a WorldSBK team today