Author: Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP — closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
April 7, 2014
Mirco Lazzari Portrays MotoGP: episode 2, GP of the Americas
Welcome to the second appointment with the column ‘Mirco Lazzari portrays MotoGP’. For all 19 races of 2014 season, we will follow the MotoGP championship through the lens of Mir[...]
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March 17, 2014
Mirco Lazzari Portrays MotoGP: episode 1, Gp of Qatar
Welcome to the very first appointment with the column ‘Mirco Lazzari portrays MotoGP’. For all 19 races of 2014 season, we will follow the MotoGP championship through the lens of[...]
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