Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports marketing program.

Effective sponsorships are always tailor made, and for a long time now the concept of a sponsorship “package” has become obsolete. Every project brings value when it is built around the goals, history, ambition, and equity of the sponsoring brand and when it limits waste.

At the same time, each discipline has its own peculiarities, its own references, and is positioned differently in terms of price, markets, involvement, and goals. While it is true that Formula 1 has global reach and carries important values such as prestige and level of technology, it is also true that the bill to pay can be steep. At the same time, NASCAR may be more cost-effective, but it is not effective when seeking engagement in geographic areas away from the United States. Formula E is a wonderful tool for communicating sustainability issues, but the presence of large manufacturers using the platform closes some doors of entry to smaller operations.

In short, while it certainly cannot all be reduced to a discussion of “pros and cons,” it is certain that not all motorsport is suitable for every brand and every project.

Motosport Sponsorship Matcher. From marketing goals to the track: find the right discipline

The most effective way to find out which discipline to sponsor is always through a consultation with a sports marketing specialist. For more than 30 years at RTR Sports we have been accompanying companies that want to use the best of motorsport and build effective and exciting sponsorship projects.

However, for those who want to “play,” study or start looking around, we have built the Motorsport Sponsorship Matcher, a completely free tool to explore, based on one’s budgets, goals, areas of inference, experience and industry, what might be the right discipline to sponsor in the best of world motorsport.

Sponsoring in motorsport: where to start

A few words of clarification are necessary. The Motorsport Sponsorship Matcher, like our Formula 1 sponsorship cost calculators e MotoGP, are indicative tools and to be taken somewhat lightly. Although they are born of many years of experience and have been constructed with the utmost care, they are not infallible and are no substitute for the advice of an industry expert. At the same time, they are not and cannot be all-encompassing: some leagues and some disciplines-excellent and very valid ones-may not appear in the results.

What these tools offer, besides a little distraction, is certainly a rough indication of some of the elements to consider before embarking on a sponsorship project. In short, in miniature form there is everything or almost everything in here, and the Motorsport Sponsorship Matcher can certainly be the first starting point for a discussion on the subject that is based not on instinct or personal preference but on a more scientific method.

One decision, many options: which motorsport is right for you?

For those who want to further the conversation or for those who are surprised by the outcome of the tool and want to have a chat about the topic, our team is always available. You can always find us by filling out this form .

One last thing. If you are looking for a sport to sponsor or if your brand is looking to motorsport for ways to be more effective, don’t rush and enjoy these moments. You are at the beginning of an exciting, surprising and high-potential journey that will take you alongside the world’s leading brands and into the eyes of millions of spectators.