Welcome to our sports marketing blog, the online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing. Whether you are a sports fan, a marketing professional or an entrepreneur who wants to harness the power of sports to enhance your brand, our blog is here to provide you with the knowledge and skills you need. Dive into a series of valuable resources curated by industry experts designed to enhance your understanding of the sports marketing landscape. Frominnovative digital campaigns, to sponsorships that leave a lasting impact, here at RTR we aim to give space to all things sponsorship, motorsport and marketing of two and four wheels. Stay ahead of the curve with data-driven analysis, case studies, and practical advice that will enable you to improve your marketing and achieve your goals.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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May 6, 2025
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a new wav[...]
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May 6, 2025
In the world of motorsport sponsorship, speed and performance have tra[...]
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May 5, 2025
In an era where audiences are bombarded with digital content and multi[...]
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May 2, 2025
In a significant shift within the motorsport landscape, McLaren Racing[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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May 6, 2025
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are [...]
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April 27, 2025
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. Sponsors evaluate teams based on performance met[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show More
May 6, 2025
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
Read More
May 5, 2025
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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April 27, 2025
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. Sponsors evaluate teams based on performance metri[...]
Read MoreThe online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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May 2, 2025
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, [...]
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November 25, 2024
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one's brand with one of the world's most exciting and adr[...]
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The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
Show MoreWe have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
