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By Silvia Schweiger| Posted September 20, 2023 | In Formula 1, Formula1
Modern Formula 1 is a fascinating and complex sport, in which the success or failure of a weekend-and sometimes an entire season-is played out over a few hundredths of a second. The single-seaters, as well as the drivers, are just some of the ingredients that lead to victory in an elaborate recipe that is not always difficult to synthesize.
Speed of the pit-stops and -above all- goodness of strategy and adaptability of the pit wall are key factors in today’s racing. A call -that is how the order that engineers give to drivers is defined- wrong can ruin a seemingly perfect race, just as a brave and creative decision can turn a Sunday that appeared dark to even the most optimistic into triumph.
Strategy in Formula 1 is that set of decisions made by track engineers, drivers and strategists to try to maximize the result in the race and qualifying by optimizing the tools at their disposal such as tire decisions, the timing and amount of pit stops, and the management of the cars in the race.
Typically the strategy in Formula 1 is defined at the beginning of the weekend in a meeting attended by all members of the team and in which some scenarios that might happen are outlined. Usually these scenarios-or “plans”-are christened with letters from A onward, and it is not uncommon for there to be as many as five or six scenarios available per Grand Prix for teams to study and memorize.
Plan A typically represents the main strategy, the one you start with and stick with if nothing unforeseen happens. The driver and track engineer (the link between the driver and the rest of the team) communicate continuously by radio throughout the GP and update the race plan depending on what is happening on the track or any external happenings, from weather to possible information from other opponents.
the Pit Stop is one of the fundamental tools in creating the strategy of a race. Deciding when to change tires and how many stops to make is an art that depends on infinite variables. Softer tires have more performance but less durability, while harder tires are slower but have less degradation. To this we must add that in the case of a wet race it is mandatory to change at least one type of tire and therefore it is impossible, for example, to run a race with two medium tires.
There are one-stop, two-stop or-rarely-three-stop races, and this depends on the type of asphalt, circuit temperatures and a driver’s ability to conserve tires.
Further complicating matters is then the possibility or otherwise of overtaking other opponents-or being overtaken-at certain stages of the race. In that case, strategists have the weapon of Undercut or Overcut.
The undercut is the choice to stop a driver earlier than planned, giving him a way to come out with fresher rubber and be able to have a competitive advantage over his opponents in the laps immediately following the pit stop.
In contrast, overcut is the decision to stop a driver after the scheduled stop to allow him to have rubber with more performance at the end of the race.
Tires are the main object of strategy in Formula 1. Choosing them carefully is crucial to ensure performance of the car at various stages of the race. However, the tires one can choose from are not endless. Of the 13 dry sets that Pirelli provides at the start of the Grand Prix, the teams have to juggle between those that can be returned, those that can be re-used, and those that must be kept new.
Choosing which and how many tires to use during the weekend is a puzzle that is not easy to solve. New tires offer greater speed and thus can guarantee qualifying passage, but it is imperative to use sparingly if you do not want to run Sunday’s race on worn tires.
Likewise, the tire you start the race with is very important. Those who start on soft rubber will have an advantage in the first few laps, but will be forced to stop before the competition, while those on hard rubber will have more time to stay on the track, albeit at lower performance.
Weather is another key variable in racing. More than rain and sunshine, what makes the role of strategists difficult are the extremely variable conditions: races that start dry but then become wet, races that start with a wet track but dry out thanks to heat and wind, and so on.
Mixed conditions are the most difficult precisely because it is not easy to figure out which type of tire you are going strongest with at any given time. While it is indeed true that wet tires are much slower than slicks, it is also true that smooth tires on wet tracks do not offer grip.
In these cases, it is the conversation between the pit wall and the driver that gives rise to the decision about when to change the tire. Some drivers prefer to take risks and mount the tire early for the new weather conditions, hoping to gain advantage over the competition. Instead, others prefer to be patient, and perhaps drive in complicated conditions, rather than waste a pit stop and lose valuable time.
The Saftey Car enters the track when there is an accident or something unforeseen has happened that requires the Grand Prix to run under maximum safety conditions to allow marshals and operators to repair the track, rescue some driver or restore order.
Under Safety Car the cars are forced to line up one behind the other effectively resetting the gap with the pursuers or those ahead of them to zero. Not only that, under Safety Car conditions, when the Grand Prix is slower, the time lost during pit stops becomes infinitely less in relation to what happens under normal race conditions.
This is precisely why -and especially on some particularly difficult tracks such as
Monaco
or Singapore-the safety walls tend to wait for the Safety Car to be called in before making the tire change, with great savings in time and several positions gained.
However, this is also a gamble. Sometimes the safety car is not called into action, or in other cases it enters the track as soon as a stop has been made, not only giving no advantage but rather offering one to the opponents.
The history of team orders in Formula 1-that is, instructions to the driver from the race wall to let a teammate pass-is long and full of episodes. For a few years, from 2003 to 2010, the organizer even considered preventing such behavior, deeming it unsportsmanlike.
In truth, it is very difficult to limit the directions a team gives its drivers during a race, and everyone remembers the famous “Fernando is faster than you” communicated to Felipe Massa during his years at Ferrari.
Nowadays, indications to advantage a driver over his teammate are free and widely used. Although not particularly liked by either the public or the fans, they are important tools by which teams can maximize the end result of a race and register more points for the championship.
Not only that. Directions can also be given during the run in an attempt to overtake a rather tough opponent, with a promise to “give back” the position if the operation is not successful.
The DRS -or Drag Reduction System- is a control that lowers the rear wing of the car, allowing it to gain a lot of speed. You can use it when you are within one second of the car in front of you and only in DRS Zones.
Even to this system-apparently simple-the brilliant minds of the pilots and engineers were able to apply interesting strategic intents. In the case of rampant comebacks from the rear, it may be helpful for the drivers in the lead to keep their opponent immediately behind them in the DRS zone, granting them more speed and thus allowing them to shield the competition roaring in from their rearmost positions. This is what Carlos Sainz did in the Singapore Grand Prix 2023, when he masterfully administered the lead over Lando Norris in second position to protect himself from the Mercedes comeback.
Still other cases have seen drivers avoid overtaking until the DRS Detection point line, so as to prevent the newly overtaken opponent from being able to enjoy the Drag Reduction System. It happened in 2022 between Verstappen and Leclerc on several occasions, when the two dueled on the edge of a thousandth playing every card in their deck.
Finally, DRS Train is when three or more cars are running in each other’s slipstream at a distance of less than a second and thus all (except the first) enjoying the DRS of those ahead of them essentially nullifying its effect.
Increasingly, strategy is the trump card for teams who want to aim for victory. Excellent drivers and excellent cars are of no use if you throw races to the wind with bad calls and bad decisions by the race wall.
All teams today have in remote garages in factories and at the walls at the track a large number of engineers and statisticians intent on analyzing huge amounts of data to make the right decision at the right time. Tires, weather, performance, opponents, safety car probabilities, and fuel consumption are just a few of the dozens of elements that make up an exciting and decisive puzzle.
It is perhaps the most obvious expression, the most striking sign of how much Formula 1 is really a team sport in its own right, even though there is only one man behind the wheel.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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