Category: Formula 1
July 21, 2023
Alpine F1 Sponsors 2026: Complete Partner Portfolio of BWT Alpine F1 Team
Alpine F1 sponsors in 2026 number 47 according to the official BWT Alpine F1 Team list: one title partner (BWT), 4 premium partners (Eni, MSC Cruises, H. Moser & Cie., R5 TURBO 3E), 23 te[...]
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July 13, 2023
François Cevert: career, the Watkins Glen win and his death in 1973
François Cevert (Paris, 25 February 1944 – Watkins Glen, 6 October 1973) was a French Formula 1 driver, Jackie Stewart’s team-mate at Tyrrell. In 47 Grands Prix he took one win ([...]
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July 12, 2023
Jochen Rindt: life, career and the 1970 posthumous world title
Jochen Rindt (Mainz, 18 April 1942 – Monza, 5 September 1970) is the only driver in history to have been crowned Formula 1 world champion posthumously. He died in qualifying for the 197[...]
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July 12, 2023
Formula 1 and the environment: the myths, the numbers and what the data say
Formula 1 cars account for about 1% of the championship’s carbon footprint: the largest share comes from travel (39%) and logistics (33%). In 2025 F1 reported 148,805 tonnes of CO2 equi[...]
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July 11, 2023
F1 champagne: history, suppliers and sponsor value
Formula 1’s official champagne is, since 2025, Moët & Chandon: the brand returned to the podium with a ten-year agreement between F1 and LVMH announced on 5 February 2025, replacin[...]
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July 10, 2023
The Las Vegas Grand Prix: how F1 built its most American race
The Las Vegas Grand Prix is the race where Formula 1 does not just sell a slot on the calendar: it promotes the event itself. It has been run since 2023 on the Strip street circuit (6.201 km,[...]
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June 21, 2023
The Formula 1 helmet: safety, design and sponsor value
As a Formula 1 helmet sponsor, you have the potential to take advantage of one of the most popular sports on the planet and gain brand visibility through strategic designs. Helmet designs are[...]
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May 21, 2023
BWT in Formula 1: the story of the pink sponsor, from Force India to Alpine
BWT, short for Best Water Technology, is an Austrian water treatment company based in Mondsee. It has been in Formula 1 since 2017, when it became title sponsor of Force India and brought pin[...]
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May 18, 2023
Why is Formula 1 called Formula 1? Meaning and origin of the name
Formula 1 (or Formula One) is called that because “formula” means the set of technical rules every car must follow, and “1” means the top category of single-seaters, a[...]
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May 17, 2023
F1 points system explained: how scoring works in 2026
In Formula 1, points go to the top ten finishers of every Grand Prix (25, 18, 15, 12, 10, 8, 6, 4, 2, 1) and to the top eight of every Sprint (8 down to 1). Since 2025 the fastest lap is no l[...]
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May 17, 2023
Brand activation in motorsport: what it is, how it works and five real examples
Brand activation in motorsport is everything a sponsor does beyond the logo on the car to bring the partnership to life: official awards and rights, content, hospitality, causes to tell, prod[...]
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May 15, 2023
Why Is DHL Yellow? Eddie Jordan, Deutsche Post and the F1 Link
Why is DHL yellow and red? Because in the 2003 relaunch of the brand DHL’s historic red was combined with the yellow of Deutsche Post, which had taken over all the shares in December 20[...]
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May 5, 2023
Aramco F1: what it is, what it sponsors and what the deal is worth
Aramco is the Saudi state-owned energy company and has been a Global Partner of Formula 1 since 2020, a partner of Aston Martin since 2022 and, from 1 January 2024, title partner of the team,[...]
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May 5, 2023
Niki Lauda: career, three titles, the 1976 Nürburgring crash and Mercedes
Niki Lauda (Vienna, 22 February 1949 – 20 May 2019) was a three-time Formula 1 world champion, in 1975 and 1977 with Ferrari and in 1984 with McLaren, and won 25 Grands Prix. He is reme[...]
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May 1, 2023
Emerson Fittipaldi: career, titles and the price of every choice
Emerson Fittipaldi is a retired Brazilian driver from São Paulo: two Formula 1 world titles (1972 with Lotus, 1974 with McLaren), 14 F1 wins, the 1989 CART title and two Indianapolis 500 win[...]
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May 1, 2023
How Much Does an F1 Car Cost? Estimates, the 2026 Cost Cap and Engine Costs
How much does an F1 car cost in brief: there is no official price, from the FIA or from the teams. Industry estimates for a 2026 car range from $15 to 22 million, and the power unit alone acc[...]
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April 28, 2023
Michael Schumacher: Career, Seven Titles, Records and Legacy in Formula 1
Michael Schumacher in short: born in Hürth on 3 January 1969, he won seven Formula 1 world titles (1994, 1995 and 2000-2004), 91 Grands Prix, 68 pole positions and 155 podiums in 306 races, [...]
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April 27, 2023
Gilles Villeneuve: Ferrari Career, Legendary Races and the Death at Zolder
Gilles Villeneuve in short: born in Saint-Jean-sur-Richelieu, Quebec, on 18 January 1950, he raced in Formula 1 from 1977 to 1982, almost always with Ferrari, winning 6 Grands Prix out of 67 [...]
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April 26, 2023
F1 Qualifying: How It Works, How Long It Lasts and What Changes in 2026
F1 qualifying in brief: three knockout sessions that set the Grand Prix grid. In 2026, with 22 cars, Q1 lasts 18 minutes and eliminates the slowest six, Q2 lasts 15 minutes and eliminates ano[...]
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April 3, 2023
James Hunt: career, the 1976 title, rivalry with Lauda and death
James Hunt, born in Belmont, Surrey, on 29 August 1947 and died in Wimbledon, London, on 15 June 1993, was a British Formula 1 driver and 1976 world champion with McLaren. In 92 Grands Prix, [...]
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