January 14, 2026
In the global sports marketing and sponsorship landscape of 2026, we are witnessing an unprecedented paradigm shift. Whereas until the recent past European soccer was the natural landing plac[...]
Read MoreJanuary 13, 2026
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
Read MoreNovember 20, 2025
Diogo Moreira ‘s arrival in MotoGP, in the aftermath of the historic Moto2 2025 title, is more than just a category jump: it is a turning point for MotoGP, for Liberty-branded MotoGP, a[...]
Read MoreNovember 6, 2025
Sponsoring a MotoGP rider in 2026 can be a strategic move for brands that want authenticity, excitement and immediate return. With RTR Sports’ MotoGP sponsorship, we analyze all the rid[...]
Read MoreJuly 25, 2025
The 2026 MotoGP calendar is preparing to make history: for the first time in more than two decades, the Circus will return to race in Goiânia, Brazil, with a possible South American expansio[...]
Read MoreJune 26, 2025
The European Commission has provided Liberty Media Corporation with unconditional approval to complete the acquisition of the MotoGP World Championship. The process of annexing the top motorc[...]
Read MoreJune 17, 2025
Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. [...]
Read MoreJune 16, 2025
The evolution of the MotoGP technical engine regulations is at the heart of the development strategies, sponsorship and communication choices of teams and sponsors. For a CMO or sponsorship m[...]
Read MoreMay 6, 2025
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]
Read MoreApril 14, 2025
A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every[...]
Read MoreMarch 12, 2025
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read MoreJanuary 9, 2025
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
Read MoreNovember 29, 2024
Motorsports offer brands a unique opportunity to engage with highly passionate and loyal fanbases while showcasing their products and services on a global stage. However, maximizing the retur[...]
Read MoreAugust 30, 2024
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
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