Formula 1 sponsorship in a nutshell

Sponsoring in Formula 1 is a powerful and versatile marketing tool, offering brands across all industries the opportunity to connect with a global, passionate audience. As the pinnacle of motorsport and one of the world’s most-watched sporting platforms, F1 delivers unmatched brand visibility, high-impact activations, and a rich set of values that sponsors can align with.

From global partnerships with the Formula 1 World Championship to team sponsorships, driver endorsements and one-off Grand Prix collaborations, the range of opportunities is broad and strategically flexible. Among the most common and effective options is team sponsorship, where companies partner with F1 teams to enhance their brand visibility through logo placements on the cars, team apparel, and various marketing assets.

These partnerships often include premium hospitality packages at races, access to the F1 paddock, and bespoke content creation rights for PR and social media campaigns.

The financial investment varies widely depending on the scope and scale of the partnership, with programs typically ranging from $1 million to $50 million per year.

Formula 1 sponsorship: here are the world's most prestigious brands

Today, Formula 1 stands as a sophisticated, globally celebrated sport—an ecosystem of values that seamlessly transfers to the brands that choose to sponsor it. Speed, cutting-edge technology, passion, teamwork and constant innovation are not just the essence of F1; they are also the pillars of most leading corporations’ identity. That’s why, from the1960s to today, Formula 1 sponsorship has consistently proven to be a powerful lever for companies seeking global visibility and meaningful differentiation.

Yet, a sponsorship in Formula 1 is much more than visibility.

Formula 1 brings together some of the most influential brands in global sport. Oracle on Red Bull, Petronas on Mercedes, Shell on Ferrari, Google Chrome on McLaren, and Aramco on Aston Martin are just a few examples of companies that use F1 to communicate innovation, technology and global ambition.

Every team on the Formula 1 grid carries a major title partner, and those names become part of the team’s identity. Scuderia Ferrari HP, Mercedes-AMG Petronas, Oracle Red Bull Racing, McLaren Mastercard, Aston Martin Aramco, BWT Alpine, Atlassian Williams Racing and MoneyGram Haas all show how closely teams and sponsors are linked. Broadcasters reference these partnerships, new sponsors make news headlines, and fans see the branding on the cars, the team kit and on their merchandise – creating a clear association between the sponsor and the team.

Whether it’s logo placement on the cars, global PR campaigns, trackside branding, VIP hospitality experiences, exclusive content rights, or premium social storytelling, Formula 1 offers a wide and flexible range of marketing tools—each tailored to meet the unique objectives and ambitions of its partners.

Start sponsoring F1 today