Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Silvia Schweiger| Posted July 4, 2024 | In Formula E
Formula E is one of the most innovative and sustainable motorsport competitions in the world. With an emphasis on electric technology, this racing series is quickly becoming popular among motorsport enthusiasts. But how fast are these cars really? In this article, we will explore the speed of Formula E cars, comparing them with other racing series, examining technological evolution and analyzing the various factors that influence their performance.
Formula E, established in 2014, is a car competition dedicated exclusively to electric vehicles. One of the most common questions that arise when talking about this series is: how fast are these cars? The answer is not simple, as various factors influence their speed. However, under ideal conditions, Formula E cars can reach speeds of around 300 km/h.
The hallmark of Formula E cars is their acceleration. Thanks to the immediate torque provided by the electric motors, these cars can go from 0 to 100 km/h in less than 3 seconds. This makes them incredibly competitive in city circuits, where acceleration and handling are crucial.
However, top speed is not the only performance indicator for Formula E cars. Energy management is equally important. Formula E races take place on narrow, winding city circuits, where the ability to conserve and manage energy can make the difference between victory and defeat.
Finally, it is important to note that the speed of Formula E cars is limited by technical regulations imposed by the FIA (International Automobile Federation). These regulations serve to ensure the safety of drivers and the competitiveness of races by limiting the maximum power and speed of cars.
When comparing Formula E with other racing series, such as Formula 1 or IndyCar, significant differences emerge in terms of speed. Formula 1 and Formula Indy cars, for example, can reach speeds well in excess of 350 km/h, thanks to their highly advanced internal combustion engines and improved aerodynamics.
However, it is important to consider the context in which these different series operate. Formula E takes place primarily on city circuits, where top speed is not the only determining factor for success.
Another aspect to consider is acceleration. Although Formula 1 and IndyCar cars are faster in terms of top speed, Formula E cars can compete on acceleration because of the immediate torque of their electric motors. On circuits with many turns, this feature can offer a significant advantage.
Finally, it should be noted that Formula E places special emphasis on sustainability and technological innovation. While other racing series focus primarily on speed and performance, Formula E aims to promote the adoption of electric technologies and raise awareness of the importance of sustainable mobility.
Since its debut in 2014, Formula E has seen significant technological progress. The first generations of Formula E cars had a top speed of about 225 km/h and limited battery capacity, requiring drivers to change cars mid-race. Over the years, battery and motor technologies have improved significantly.
The second generation of Formula E cars, introduced in the 2018-2019 season, marked a big step forward. These cars, known as Gen2, have been equipped with more powerful batteries that allow them to complete an entire race without the need to change cars. Top speed has been increased to about 280 km/h, and acceleration has been further improved.
The future of Formula E promises more innovations. The third generation of the car, has further brought improvements in both speed and energy efficiency. The new batteries will allow greater energy storage capacity, and the motors are even more high-performance.
In addition to improvements in car components, simulation and telemetry technologies are also advancing. These tools enable teams to optimize the performance of their cars much more effectively by studying and predicting vehicle behavior under different racing conditions.
The speed of a Formula E car is affected by a number of factors. One of the most important is the power of the electric motor. Currently, Formula E cars are equipped with engines that produce up to 350 kW of power during qualifying, while in the race the power is limited to 300 kW to ensure proper energy management.
Another crucial factor is the weight of the car. Batteries, while increasingly efficient, add significant weight to the vehicle. Weight management is therefore critical to improving the overall performance of the car, both in terms of speed and handling.
Aerodynamics also plays a key role. Formula E cars are designed to maximize aerodynamic efficiency, minimizing air resistance and improving cornering stability. However, the restrictions imposed by city circuits often limit the effectiveness of the most advanced aerodynamic solutions.
Finally, circuit conditions and race strategies significantly affectspeed. Because races are held on city circuits, surfaces can be uneven and slippery, making it difficult to maintain high speeds. In addition, energy management and charging strategy during the race are essential to optimize performance.
Formula E represents one of the most interesting challenges in modern motorsport. Although Formula E cars may not reach the top speeds of their internal combustion counterparts, their acceleration, energy management and focus on sustainability make them unique and competitive. With continued technological advances and a growing emphasis on electric mobility, the future of Formula E promises to be even more exciting and innovative.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMay 2, 2025
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision[...]
Read MoreNovember 25, 2024
The sponsorships in the world of motorsport are often perceived as an opportunity to gain visibility on a global scale, associating one’s brand with one of the world’s most exciti[...]
Read MoreSeptember 13, 2024
All-electric series maintains its position as the fastest-growing motorsport worldwide Formula E is becoming more and more popular and has reported a significant increase in its global televi[...]
Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blogMay 2, 2025
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision[...]
Read MoreApril 27, 2025
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. Sponsors evaluate teams based on performance metri[...]
Read MoreApril 23, 2025
In the modern world of marketing and advertising, data play a crucial role in optimizing strategies for sponsorship. Companies that are able to effectively collect, analyze, and use data can [...]
Read More