By Riccardo Tafà| Posted July 17, 2023 | In Formula 1, Formula1, Marketing Sportivo, Sponsorizzazioni Sportive

Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1

How much does a sponsorship in Formula 1? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? Then again, how do activations, hospitality affect the final sponsorship package, and how much more precise targeting can be achieved with a regional partnership?

To try to answer all these questions, RTR Sports Marketing has created the Formula 1 Sponsorship Calculator, a free reference tool for anyone interested in the world of sponsorship in Formula 1 for their brand, their business and for those who simply want to get an idea of the economics of one of the most extraordinary sectors of sports marketing.

The cost of sponsorship in F1: a foreword

It is necessary to make one thing clear right away: our sponsorship calculator is a pure reference tool and cannot replace professional, vertical and accurateadvice in the field. It serves to give an idea of the figures, an order of magnitude, and above all to make it clear that there are no standard sponsorship packages, only projects that are tailored and made according to the needs of the sponsoring companies.

The Formula 1 is an exciting and complex world in which so many options and variables are at play.

Precisely with this in mind, our F1 Sponsorship Calculator is a simple exercise, which we built on our experience in the industry and with the intention of promoting a positive and transparent culture of the world of sponsorship in motorsport. The same, and in the same spirit, we did on the occasion of our MotoGP Sponsorship Calculator.

As you will see, there are no names: we have done this deliberately out of fairness to the teams we work with and because our calculator is not meant to be used to make an estimate, but to enter-better if while having fun-inside a fascinating and greatly expanding world

Get an instant result using our calculator

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Sponsorship in Formula 1, in addition to the cost

Our F1 sponsorship calculator is a nice and convenient script that processes data and numbers based on your input. It is useful to understand that the size of the logo and the chances of a team’s success are only some of the elements involved in determining the price of a partnership in Formula 1.

However, and reiterating that this exercise of ours has but an academic purpose, it is always important to emphasize that the cost of sponsorship is only one of many factors in an equation that must necessarily start with a company’s business and marketing objectives and be declined to territories, targets, product types and much more. “How much does it cost?” in short, is an important question but not the only one. At the same time, it is not necessarily the case that the cost of sponsorship is, in itself, a guarantee of success. We have over the years seen numerous programs that are not pharaonic but beautifully constructed and managed-and therefore highly successful-so as not to strongly reiterate that creativity, planning, analysis and continuous fine tuning are the key to great results.

Also try the MotoGP sponsorship calculator!

Are you a big fan of MotoGP racing, too? Try our MotoGP sponsorship calculator and learn more about the cost of MotoGP sponsorship.

Click here

If, after playing with our calculator, you feel like going deeper and continuing to think about the sponsorship in Formula 1, we are at your disposal. Since 1995, we have been in the business of providing sports marketing consulting to brands and companies that want to use the best of two and four wheels to better communicate with their customers and consumers.

For any information or inquiries, please find us at the email address info@rtrsports.com .

If, on the other hand, you would like to be contacted by one of our sales managers, simply fill out the form at this address.

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Riccardo Tafà

Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.

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Why choose RTR Sports Marketing

In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.

By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

Your sponsorship in motorsport, our experience.

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