Category: Formula 1
October 26, 2021
NBA and Formula 1: when sports marketing goes cross-audience (and what happened next)
Austin, October 2021. A half-court basketball set-up appears in the Circuit of the Americas paddock, the drivers go head to head at free throws, on the NBA’s social channels the league&[...]
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October 7, 2021
How Formula 1 works: everything you wanted to know but never dared to ask (2026)
There comes a moment in the life of every new Formula 1 fan when the question becomes unavoidable: why did that driver pit if he was leading? It is the moment when the fastest sport in the wo[...]
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April 8, 2021
The 10 best Formula 1 drivers in 2026: standings and value for sponsors
On 6 September 2026 Andrea Kimi Antonelli won the Italian Grand Prix from nineteenth on the grid. No Italian had won at Monza since 1966, in the days of Ludovico Scarfiotti. A week later, in [...]
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June 30, 2017
The Formula 1 Sponsorship Market: Data, Growth and Opportunities for Brands
In January 2025, LVMH – the world’s largest luxury group, owner of Louis Vuitton, Moët Hennessy and TAG Heuer – signed a ten-year deal with Formula 1, estimated at around o[...]
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