In Formula 1, Formula1

In the world of sports, brand sponsorship is key to fostering team success, supporting athletes, and generating fan enthusiasm. Formula 1 racing, with its high-octane energy and global appeal, is no exception. One sports brand that has been growing in this arena is Puma. This article delves into the relationship between Puma and Formula 1, focusing on how the German sportswear giant has made an indelible impact through its sponsorship of racing shoes and suits.

Puma formula 1

A Brief Overview of Puma

Established in 1948, Puma has grown into one of the world’s leading sportswear manufacturers. Puma’s dedication to innovation, performance, and style has led to successful collaborations with various sports, including football, basketball, and motorsports. As a result, the brand has become synonymous with high-quality athletic gear and support for elite athletes.

Puma’s Involvement in Formula 1

Puma’s partnership with Formula 1 dates back to the late 1990s, when the company began sponsoring various teams and drivers. Over the years, Puma has been involved with top-notch teams such as Ferrari, Mercedes-AMG Petronas, Red Bull Racing, and McLaren, among others.

In recent years, Puma has expanded its motorsport portfolio, focusing on supplying racing shoes and suits to Formula 1 teams and drivers. These products are designed to optimize performance, safety, and comfort for the athletes competing in this high-stakes, fast-paced sport.

Racing Shoes

Puma’s racing shoes are engineered to meet the specific demands of Formula 1 drivers. Made with lightweight materials, these shoes provide excellent pedal feel and sensitivity, allowing drivers to control their cars with precision. Puma’s proprietary IGNITE foam is often incorporated into the midsole, offering cushioning and energy return for improved comfort during long races.

Additionally, Puma’s racing shoes are designed with flame-resistant materials to ensure the driver’s safety in case of a fire. The shoes also feature quick-release mechanisms for easy removal in emergency situations.

Racing Suits

Puma’s Formula 1 racing suits are crafted using cutting-edge technology and materials to provide maximum protection and comfort for drivers. The suits are made from flame-retardant materials, meeting the stringent safety standards set by the Fédération Internationale de l’Automobile (FIA).

The suits also incorporate strategically placed stretch panels to offer maximum mobility and flexibility for drivers during races. Breathable materials and moisture-wicking technology help keep drivers cool and comfortable, while lightweight construction ensures minimal weight burden.


Puma’s sponsorship of Formula 1 racing is undeniable, as evidenced by its collaboration with various teams and drivers, and the development of innovative racing shoes and suits. The brand’s commitment to performance, safety, and style has elevated the standard of racing gear and has provided essential support for athletes in the high-speed world of Formula 1. Puma’s continuing involvement in motorsports underscores the brand’s dedication to pushing the boundaries of sportswear and fostering success on the racetrack.

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Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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