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Category: MotoGP

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June 11, 2025

Marc Marquez leaves Honda. How MotoGP changes for fans, operators, sponsors and manufacturers.

After 11 years, Marc Marquez is leaving Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House with the Wing. The same [...]

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May 6, 2025

F1, MotoGP, and the Green Revolution: How Sustainability Is Transforming Motorsport Sponsorships

In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]

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March 12, 2025

Moto2 sponsorship agency

As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]

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February 3, 2025

Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP

The recent cross-industry  sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the[...]

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January 9, 2025

Inside the KTM Crisis: What It Can Mean for Sponsors and Riders

We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]

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January 7, 2025

Motorsport Marketing: A Comparative Analysis of Formula 1 and MotoGP

Motorsport marketing is a dynamic and multifaceted field that combines global outreach, sponsorship strategies, fan engagement, and technology to promote racing series and their associated br[...]

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December 16, 2024

MotoGP Sponsorship Cost. How much does it cost to sponsor MotoGP?

How much does it cost to sponsor a MotoGP Team or a MotoGP rider? MotoGP sponsorship can cost from around €50,000 up to €15 million, with a range of factors depending on marketing benefi[...]

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November 12, 2024

The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy

When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]

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November 6, 2024

Moto3 Sponsorship: Benefits, Costs and Opportunities

The world of motorsport offers a wide range of sponsorship opportunities, each with unique features, specific benefits and varying costs. The Moto3 category, in particular, represents an attr[...]

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November 1, 2024

Beyond speed: why MotoGP can turbocharge your business

Those looking for a sports sponsorship opportunity in 2025 will find MotoGP a unique and effective combination. [...]

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October 24, 2024

The MotoGP 2025 calendar: all the races and Grand Prix

The 2025 MotoGP season has finally been revealed, and with it an exciting schedule of 22 Grand Prix spread around the world. [...]

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October 16, 2024

Why do sponsors change teams or athletes? How can this choice revolutionize a marketing strategy?

The essence of change: Why do brands change teams? Strategic brand alignment In the sports marketing, alignment between a brand and a team or athlete is essential. Partnering with a team that[...]

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September 16, 2024

The Impact of Pilot Transfer on Sponsorship Strategies.

In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunit[...]

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July 18, 2024

F1 Sponsorship: Why Agencies Deliver Better Results than Direct Deals

Why Independent Agencies Outshine Direct Deals in F1 Sponsorship Navigating the dynamic world of Formula1 sponsorship demands more than a direct deal with a racing team; it requires the exper[...]

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July 11, 2024

Is sports sponsorship worth it?

Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]

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July 9, 2024

The Subtle Boundary between Routine and Superstition in Motorsport: A Journey through Rituals and Beliefs

In the world of motorsport , the line between routine and superstition is often thin and blurred. Drivers and teams, immersed in a high-pressure, competitive environment, develop a set of rit[...]

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July 5, 2024

MotoGP Suits Guide: Style and Functionality on the Track

La MotoGP is not only a spectacle of breathtaking speed and sublime riding skills, it is also a showcase of cutting-edge technology and unparalleled style. Among riders’ essentials, Mot[...]

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July 5, 2024

Discover Sachsenring: The Heart of German Speed

Discover Sachsenring: The Heart of German Speed The world of auto and motorcycle racing is full of legendary circuits, but few are as beloved and respected as the Sachsenring. Located in the [...]

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July 5, 2024

Discover the Magical Silverstone Circuit: Thrills on Track

  Silverstone, one of the most famous and prestigious tracks in the world, is a true sanctuary for motoring enthusiasts. Located in the heart of the English countryside, this circuit is [...]

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July 4, 2024

Why does MotoGP have a reverse gearbox?

La MotoGP , the top category of world motorcycling, is a fascinating and complex world full of advanced technologies and innovative technical solutions. Prominent among these is the reverse g[...]

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