Category: MotoGP
October 1, 2026
Red Bull Honda: the MotoGP return from 2027 and what it teaches sponsors
Honda HRC announces Red Bull as a major partner from 2027. What the deal includes, why Red Bull left in 2023 and what the case teaches sponsors. [...]
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September 25, 2026
MotoGP sponsorship by category: three briefs for energy drinks, fintech and the aftermarket
Energy drinks, fintech and the automotive aftermarket: which MotoGP sponsorship deal to choose in 2026-2027 for each category, with estimated budgets, activations and the teams still availabl[...]
Read More September 25, 2026
MotoGP Calendar 2027: Dates, Circuits and What’s New This Season
The 2027 MotoGP calendar: 22 Grands Prix from March 7 in Buriram to November 28 in Valencia, with Adelaide’s debut and the return of Buenos Aires. Dates, circuits and what it means for [...]
Read More September 9, 2026
MotoGP in the United States: the post-2027 expansion playbook
The Liberty Media playbook for the United States in Formula 1 is not a benchmark theory. It is a documented execution spanning eight years, readable by headline and by number. Drive to Surviv[...]
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August 13, 2026
First-party data in MotoGP: what a captive audience is really worth
The third-party cookie is not dead. It has been pardoned. And that is exactly why it is worth less today than when it was on death row. On 22 April 2025, Google announced it would not depreca[...]
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August 5, 2026
MotoGP Sponsors and Partners 2027: The Official List by Tier and Team
Who sponsors MotoGP? Official list of series sponsors, suppliers and all 11 team title sponsors, with the 2027 status of every slot. Updated October 2026. [...]
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July 27, 2026
The 2026 MotoGP Factory Teams: An Analysis of the Commercial Portfolio
Five factory teams on the MotoGP grid in 2026. They compete in the same championship, under the same technical regulations-which are evolving toward the 850cc cycle set to begin in 2027-and w[...]
Read More July 17, 2026
Rider, Team, Race or Championship? What to Back in MotoGP – and What Each Costs
Most brands walk into MotoGP assuming there is one decision to make: which team do we sponsor? Then they discover the platform sells four different things. A rider, a team, a single Grand Pri[...]
Read More July 15, 2026
Is One MotoGP Race Enough or Do You Need the Full Season? Costs, Scope and What Each Buys
Brands entering MotoGP almost always assume the same thing: one race is the cheap way to test the water. It sounds obviously right. Buy a single round, see if it works, scale up later if it d[...]
Read More July 14, 2026
Moto2 Sponsorship: Mid-Budget Access to the MotoGP Paddock & Choosing the Right Agency
Where Moto2 Sits: The Mid-Budget Rung of the MotoGP Paddock Why sponsor Moto2 instead of MotoGP? Because Moto2 sponsorship buys a place in the identical paddock for a fraction of the price. T[...]
Read More July 14, 2026
Which MotoGP Class Should Your Brand Sponsor – Moto3, Moto2 & MotoGP
Most brands overpay for MotoGP because they treat the premier class as the only option. Pick the right class instead, and on the same weekend, circuits and broadcast cost a fraction. In three[...]
Read More July 9, 2026
Anatomy of the Monster-Aprilia Deal: What It Tells Us About the MotoGP Market
On 29 May 2026, during the weekend of the Italian Grand Prix at Mugello, Aprilia Racing and Monster Energy announced the first title sponsor in Aprilia’s MotoGP history. Monster will be[...]
Read More July 9, 2026
Moto3 Sponsorship – Costs, Packages, Benefits & Choosing the Right Sponsorship Agency
Why Moto3 Is the Entry Point Into MotoGP Sponsorship Think you cannot afford the MotoGP grid? Moto3 sponsorship puts you on it from around €10k, on the same weekends as the premier class. A[...]
Read More July 8, 2026
Should a Brand Sign a One-Year or Multi-Year MotoGP Sponsorship Deal?
Most brands default to a one-year MotoGP deal because it feels safer, and in isolation, it is. You commit to nothing beyond a season, you keep your options open, you sleep at night. But that [...]
Read More June 26, 2026
The Lenovo Case: Why a Tech Brand Chose Ducati MotoGP
110 million dollars a year. That’s how much Oracle pays Red Bull Racing to be the title sponsor of the most successful Formula 1 team of the past decade. Sixty million dollars a year is now[...]
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June 23, 2026
Holeshot, Grid, and Manufacturers’ Championship: What’s Changing in MotoGP and What It Means for the Brands
There comes a moment in the history of every sports league when rule changes cease to be mere technicalities and become something more: a statement of intent, an attempt to redefine not only [...]
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June 22, 2026
The SIFI case: How RTR Sports helped a Pharma company turn a MotoGP sponsorship into a decade-long scientific platform
In 2015, SIFI was not an obvious candidate for MotoGP Sponsorship. Founded in Catania in 1935, SIFI is one of Europe’s most established independent ophthalmic companies – a developer [...]
Read More June 18, 2026
Why Do Sponsors Change Teams – Strategy, Risk & Reward
In late 2024, one of MotoGP’s most iconic partnerships quietly ended. Repsol and Honda HRC – linked since 1995 across 30 seasons, multiple world titles, and a commercial bond so d[...]
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June 12, 2026
Liberty Media’s MotoGP Roadmap for 2026
Almost all the brands that ask me what Liberty Media will do with MotoGP are waiting for an announcement. A press conference, a slide outlining the five-year strategy, a press release that sp[...]
Read More May 29, 2026
What MotoGP Teams Are Worth Today — and in 2031
What MotoGP teams are really worth today, why the Tech3 deal isn’t the benchmark, and what valuations could look like by 2031 under three realistic scenarios. [...]
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