Category: MotoGP
July 28, 2025
Red Bull Racing Formula 1 Sponsors: sponsorship portfolio analysis
Red Bull Racing’s sponsors: A winning system With an extraordinary sequence of successes in recent seasons, Oracle Red Bull Racing has also established itself as one of the benchmark te[...]
Read More
July 25, 2025
MotoGP Calendar 2026
The 2026 MotoGP calendar is preparing to make history: for the first time in more than two decades, the Circus will return to race in Goiânia, Brazil, with a possible South American expansio[...]
Read More
June 17, 2025
The new MotoGP 2027 rules: a revolution for safety, sustainability and entertainment
Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. [...]
Read More
June 11, 2025
Marc Marquez leaves Honda. How MotoGP changes for fans, operators, sponsors and manufacturers.
After 11 years, Marc Marquez is leaving Honda HRC to join Team Gresini. This was announced in a laconic press release, without signatures or photos, by the same House with the Wing. The same [...]
Read More
May 6, 2025
F1, MotoGP, and the Green Revolution: How Sustainability Is Transforming Motorsport Sponsorships
In the world of motorsport sponsorship, speed and performance have traditionally reigned supreme. However, a new race is underway, one towards sustainability. Both Formula 1 and MotoGP are st[...]
Read More
March 12, 2025
Moto2 sponsorship agency
As part of the sponsorship in motorsport, Moto2 represents a key piece from a technical point of view, from a communication point of view and as a transition platform to MotoGP. In this artic[...]
Read More
February 3, 2025
Alpine & Yamaha Pramac: Unlocking the Power of Cross-Industry Sponsorships in MotoGP
The recent cross-industry sponsorship agreement between Alpine and the Yamaha Pramac MotoGP team has caught the attention of motorsport insiders and fans, marking a significant shift in the[...]
Read More
January 9, 2025
Inside the KTM Crisis: What It Can Mean for Sponsors and Riders
We are pleased to publish on our pages the interview with our Associate Director Silvia Schweiger by Matteo Senatore on the KTM crisis that appeared in Formula Passion. Read the original ital[...]
Read More
January 7, 2025
Motorsport Marketing: A Comparative Analysis of Formula 1 and MotoGP
Motorsport marketing is a dynamic and multifaceted field that combines global outreach, sponsorship strategies, fan engagement, and technology to promote racing series and their associated br[...]
Read More
December 16, 2024
MotoGP Sponsorship Cost. How much does it cost to sponsor MotoGP?
How much does it cost to sponsor a MotoGP team or a MotoGP rider? The cost can vary from around €75,000 up to €15 million, with a range of factors depending on marketing benefits, team p[...]
Read More
November 12, 2024
The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy
When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]
Read More
November 6, 2024
Moto3 Sponsorship: Benefits, Costs and Opportunities
The world of motorsport offers a wide range of sponsorship opportunities, each with unique features, specific benefits and varying costs. The Moto3 category, in particular, represents an attr[...]
Read More
November 1, 2024
Beyond speed: why MotoGP can turbocharge your business
Those looking for a sports sponsorship opportunity in 2025 will find MotoGP a unique and effective combination. [...]
Read More
October 24, 2024
The MotoGP 2025 calendar: all the races and Grand Prix
The 2025 MotoGP season has finally been revealed, and with it an exciting schedule of 22 Grand Prix spread around the world. [...]
Read More
October 16, 2024
Why do sponsors change teams or athletes? How can this choice revolutionize a marketing strategy?
The essence of change: Why do brands change teams? Strategic brand alignment In the sports marketing, alignment between a brand and a team or athlete is essential. Partnering with a team that[...]
Read More
September 16, 2024
The Impact of Pilot Transfer on Sponsorship Strategies.
In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunit[...]
Read More
July 18, 2024
F1 Sponsorship: Why Agencies Deliver Better Results than Direct Deals
Why Independent Agencies Outshine Direct Deals in F1 Sponsorship Navigating the dynamic world of Formula1 sponsorship demands more than a direct deal with a racing team; it requires the exper[...]
Read More
July 11, 2024
Is sports sponsorship worth it?
Sports sponsorship has become a cornerstone of marketing strategies for many brands worldwide. As an intersection of sports and commerce, sponsorship deals provide mutual benefits to both spo[...]
Read More
July 9, 2024
The Subtle Boundary between Routine and Superstition in Motorsport: A Journey through Rituals and Beliefs
In the world of motorsport , the line between routine and superstition is often thin and blurred. Drivers and teams, immersed in a high-pressure, competitive environment, develop a set of rit[...]
Read More
July 5, 2024
MotoGP Suits Guide: Style and Functionality on the Track
La MotoGP is not only a spectacle of breathtaking speed and sublime riding skills, it is also a showcase of cutting-edge technology and unparalleled style. Among riders’ essentials, Mot[...]
Read More