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Category: Sport News

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February 17, 2016

MotoGP: Lorenzo is 3rd, Rossi 4th on day 2 of Australian testing

The Movistar Yamaha MotoGP team was back on track today for the second day of the Phillip Island MotoGP Official Test. Though the morning started off wet, the riders were able to ride through[...]

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February 15, 2016

MotoGP: Michelin named Title Sponsor of the Australian GP

MotoGP: French manufacturer Michelin has been named title sponsor of this year’s Australian Grand Prix ahead of its first season as the official tyre supplier of the MotoGP motorcycling cha[...]

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January 4, 2016

How To Use Social Media in Sports Marketing

Social Media in Sports Marketing are an efficient way to communicate directly with fans. Teams, leagues, athletes have accounts which allow fans to connect personally. Social Media in sports[...]

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December 29, 2015

The three top sports advertising and branding stories of 2015

In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because spo[...]

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December 10, 2015

Turkish Airlines will sponsor the 2016 UEFA European Championship

Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponso[...]

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December 2, 2015

F1 Calendar for the 2016 Season and changes in regulations

Formula One racing’s governing body, the FIA, has formally ratified a 21-race calendar for the 2016 season, running from March to November. A meeting of the FIA’s World Motor Spor[...]

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November 28, 2015

Formula One: Rosberg leads Mercedes 1-2 in Abu Dhabi to end 2015 season

Nico Rosberg has won the 2015 Abu Dhabi Grand Prix ahead of team-mate Lewis Hamilton, with Mercedes once again earning a 1-2 finish. The German led away from pole position, with the threat of[...]

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November 27, 2015

Formula One: Rosberg leads 15th Mercedes 1-2 in Abu Dhabi qualifying

Nico Rosberg has claimed pole position for the 2015 Abu Dhabi Grand Prix, the final race of the season. The German led team-mate Lewis Hamilton by 4 tenths, meaning that he now taken 6 pole p[...]

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November 26, 2015

Sports sponsorship: three very strange sports co-brandings

Sport sponsorships are a very important tool for companies and brands. Sport is the ideal arena to engage customers, because it involves people in the unique moment of entertainment. Mor[...]

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November 26, 2015

Honda HRC: testing continues in Jerez for Marquez and Pedrosa

Honda HRC Press Release: the Repsol Honda Team have completed a productive second day of testing in Jerez. Cold temperatures of 5ºC welcomed the team at the track but by late morning it had [...]

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November 26, 2015

Formula One: Mercedes ahead in Abu Dhabi Friday practice

Mercedes led the final two Friday practice sessions of the 2015 Formula One world championship at the Yas Marina circuit in Abu Dhabi. Lewis Hamilton and Nico Rosberg both topped one session [...]

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November 22, 2015

Press release: Honda bid a fond farewell to Casey Stoner

Honda Press Release: Casey Stoner will part ways with the Japanese manufacturer at the end of 2015, after a five year collaboration with Honda Racing Corporation. Casey joined the factory squ[...]

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November 14, 2015

F1: Rosberg secures 2nd place in standings with Interlargos win

Nico Rosberg has won the 2015 Brazilian Grand Prix from pole position, with team-mate Lewis Hamilton unable to pass him during the race. The win has secured 2nd place in the championship stan[...]

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November 13, 2015

Formula One: Rosberg continues run of Pole Positions in Brazil qualifying

Nico Rosberg has qualified on pole position for tomorrow’s Brazilian Grand Prix at Interlargos; continuing his run of front row qualifications that has now extended to 5 in a row. Rosbe[...]

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November 12, 2015

Formula One: Silver Arrows duo fastest in Brazilian Friday practice

The first two practice sessions for the 2015 Brazilian Grand Prix at Interlargos took place today, with both Mercedes drivers Lewis Hamilton and Nico Rosberg finishing fastest in the sessions[...]

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October 31, 2015

Formula One: Nico Rosberg converts pole to victory in Mexican Grand Prix

Nico Rosberg has won the 2015 Mexican Grand Prix ahead of team-mate Lewis Hamilton; with the German driver putting in a great performance to hold off several challenges from his champion team[...]

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October 30, 2015

Formula One: Rosberg beats Hamilton to Mexican Grand Prix pole position

Nico Rosberg has taken pole position for the 2015 Mexican Grand Prix, with team-mate and 2015 champion Lewis Hamilton 2 tenths adrift in 2nd place. Sebastian Vettel and the Red Bull drivers w[...]

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October 29, 2015

F1: Verstappen and Rosberg fastest on Friday

Max Verstappen and Nico Rosberg have ended the Friday practice sessions for the 2015 Mexican Grand Prix as the fastest drivers. The session saw the return of Formula One to Mexico for the fir[...]

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October 24, 2015

F1: Hamilton claims third world championship in crazy US Grand Prix.

Lewis Hamilton has claimed the 2015 Formula One world championship after winning a thrilling United States Grand Prix. In a race that saw almost as many twist and turns as all the circuits on[...]

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October 23, 2015

Formula One: United States qualifying postponed to Sunday morning after torrential rain

Qualifying for the United States Grand Prix at Circuit of the Americas has been postponed until race day due to unrelenting rain. The showers, that also caused the cancellation of practice 2 [...]

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