Worldwide recognition

MotoGP is a worldwide championship, with races and fans from all corners of the globe, providing brands with expansive international visibility.

Highly engaged audience

MotoGP fans develop strong attachments to riders and teams, which makes sponsor brands a vital part of that dedication.

Broadcast visibility

MotoGP bikes are the focal point of race coverage, with onboards and replays ensuring sponsor logos are prominently featured throughout the races.

MotoGP sponsorship: Your brand at the heart of the action

Sponsorship in MotoGP offers brands unparalleled visibility and the chance to be part of one of the most thrilling motorsports worldwide. With its fast-paced action, cutting-edge technology, and dedicated global fanbase, MotoGP provides a powerful platform for brands to align themselves with the best in the business. 

MotoGP is one of the most thrilling forms of motorsport, showcasing the best motorcycle manufacturers – Honda, Ducati, Yamaha, KTM, and Aprilia – as they compete for the world championship in a race that blends speed, innovation, and adrenaline. 

Team sponsors aren’t just logos on bikes and gear – many of the top teams proudly carry the main sponsor’s name as part of their official title. For instance, Honda HRC Castrol, Monster Energy Yamaha, Red Bull KTM Factory Racing, and Ducati Lenovo Team all integrate their sponsors into the team name itself. This level of partnership ensures the sponsor is woven into the fabric of the team’s identity, creating strong, lasting brand recognition. And with every race broadcasted worldwide, these sponsorships are seen by millions, making them an integral part of the sport’s global appeal. 

Why brands choose MotoGP sponsorship

1

Season-long global reach

MotoGP is viewed by millions of fans across the globe, with races in key regions like Europe, Asia, the Americas, Oceania and the Middle East at iconic tracks such as Barcelona-Catalunya, Phillip Island and Bugatti Circuit.

2

The bikes are the focus of the action

In MotoGP, brands are front and centre of all coverage, with their logos prominently displayed on the bikes and riders as they tear through iconic worldwide tracks. This direct placement keeps brands in the spotlight during every race, ensuring consistent visibility.

3

Reaching a diverse fanbase

MotoGP’s diverse fanbase spans all ages and backgrounds, giving brands access to a wide range of potential customers. This broad appeal allows sponsors to target multiple demographics, from young, tech-driven consumers to loyal, high-income motorsport enthusiasts.

4

Growing online presence

MotoGP’s social media presence generates millions of views through race highlights, rider content, and fan interactions. Brands benefit from being featured in highly shareable content, amplifying their visibility across global platforms.

632m

Global fans worldwide

Up 12% from 2024

114.5m

Social media followers

Up from 97.4m in 2024

50+%

MotoGP fans are under 35

MotoGP has growing appeal to a young demographic

311K

Attendees at the 2025 French GP

Most attended MotoGP race of all time

* all figures from BlackBook Motorsport

Your sponsorship in MotoGP, our experience.

Sponsor a MotoGP team today