Formula 1 sponsorship in a nutshell

Sponsoring in Formula 1 is a powerful and versatile marketing tool, offering brands across all industries the opportunity to connect with a global, passionate audience. As the pinnacle of motorsport and one of the world’s most-watched sporting platforms, F1 delivers unmatched brand visibility, high-impact activations, and a rich set of values that sponsors can align with.

From global partnerships with the Formula 1 World Championship to team sponsorships, driver endorsements and one-off Grand Prix collaborations, the range of opportunities is broad and strategically flexible. Among the most common and effective options is team sponsorship, where companies partner with F1 teams to enhance their brand visibility through logo placements on the cars, team apparel, and various marketing assets.

These partnerships often include premium hospitality packages at races, access to the F1 paddock, and bespoke content creation rights for PR and social media campaigns.

The financial investment varies widely depending on the scope and scale of the partnership, with programs typically ranging from $1 million to $50 million per year.

F1 sponsorship: here are the world's most prestigious brands

Today, Formula 1 stands as a sophisticated, globally celebrated sport—an ecosystem of values that seamlessly transfers to the brands that choose to sponsor it. Speed, cutting-edge technology, passion, teamwork and constant innovation are not just the essence of F1; they are also the pillars of most leading corporations’ identity. That’s why, from the 1960s to today, F1 sponsorship has consistently proven to be a powerful lever for companies seeking global visibility and meaningful differentiation.

Yet, a sponsorship in Formula 1 is much more than visibility.

It represents entry into an exclusive, high-prestige circle that brings together the most influential and advanced brands in the world. From Google to Oracle, Heineken to Louis Vuitton, Microsoft to Salesforce—Formula 1 has become a meeting ground for excellence across industries. And while its consumer reach is massive, its impact on B2B relations is equally strategic, enabling direct access to elite business networks and decision-makers.

Whether it’s logo placement on the cars, global PR campaigns, trackside branding, VIP hospitality experiences, exclusive content rights, or premium social storytelling, Formula 1 offers a wide and flexible range of marketing tools—each tailored to meet the unique objectives and ambitions of its partners.

Interested in learning more? Get in touch today!