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By Emanuele Venturoli| Posted July 3, 2024 | In Marketing Sportivo, Motorsports
In the IndyCar Championship, “Push to Pass” is a technological system designed to enhance the competitiveness and excitement of races. This system gives drivers the opportunity to temporarily gain a power advantage, making races more dynamic and unpredictable. In this article, we will explore in detail what Push to Pass is, how it works, its benefits to drivers, and the impact it has on racing.
Push to Pass (P2P) is a system introduced in the IndyCar Championship to increase engine power for a limited period of time. This system is designed to facilitate overtaking and increase the spectacle of racing by providing drivers with an additional strategic resource. Unlike other similar technologies in different motorsport championships, Push to Pass in IndyCar is particularly known for its tactical use.
The idea behind Push to Pass is to provide riders with a button that, when activated, temporarily increases engine power. This increase in power can be used at various times during the race, for example, during an overtake or to defend a position. This system has become a key component of race strategy and has helped make racing more compelling.
Push to Pass was first introduced in IndyCar in 2009 and has since been refined and adapted over the years. Its implementation has received positive feedback from both drivers and fans, helping to make the IndyCar Championship one of the most exciting events in motor racing.
The operation of Push to Pass is relatively simple but highly effective. Each rider has a button on the steering wheel that, when pressed, activates a temporary increase in engine power. This increase in power is limited in both duration and number of uses per race, making the management of this resource a crucial part of the race strategy.
When the driver activates Push to Pass, the system temporarily increases turbo pressure, thereby increasing engine power. This increase can vary, but is usually around 50 extra horsepower. The effect lasts for a specific period, usually between 10 and 20 seconds, and the rider must decide very carefully when to use it.
The number of Push to Pass uses is limited per race, usually between 10 and 20 activations, making each individual use extremely valuable. This means that pilots must balance the use of Push to Pass between aggressive attacks and strategic defenses, calculating the most opportune time to take advantage of this increase in power.
One of the main advantages of Push to Pass is its ability to facilitate overtaking, an essential element for success in IndyCar racing. The temporary increase in power allows drivers to have an advantage in critical situations, such as when trying to pass an opponent on a straight or in a difficult corner. This not only increases the chances of successful overtaking, but also makes the races more exciting for spectators.
Another important benefit is the strategic flexibility that Push to Pass offers pilots. With a limited number of uses and a specific time duration, drivers must carefully plan when and where to use the system to maximize their advantage. This strategic component adds an extra layer of complexity to the races, requiring drivers not only driving skills but also a keen tactical mind.
Finally, Push to Pass can also be used on defense. When a pilot is attacked, he can activate the system to temporarily increase speed and maintain position. This creates an interesting dynamic, where attack and defense become a game of strategy and timing, making the races more unpredictable and compelling.
The introduction of Push to Pass has had a significant impact on IndyCar racing. First of all, it made the races more competitive and unpredictable. With the possibility of a rapid increase in power, overtaking has become more frequent and spectacular, increasing the excitement for spectators. Push to Pass has also helped reduce the likelihood of “processional” races where drivers maintain their positions without the possibility of significant changes.
In addition, the Push to Pass introduced a new strategic element to the races. Teams and drivers must consider not only tire and fuel management, but also the optimal time to use Push to Pass. This strategic addition made the races more complex and interesting for both participants and fans. Every decision regarding the use of Push to Pass can make the difference between victory and defeat.
Finally, the impact of Push to Pass is also reflected in the increased interaction between drivers and engineers. Constant communication to decide when to use the system has become crucial, adding another layer of collaboration and coordination. This has improved not only the individual performance of the drivers, but also the synergy and strategy of the team as a whole.
The Push to Pass system has revolutionized the IndyCar Championship, introducing an element of strategy and adrenaline that sets it apart from other auto racing. The ability to temporarily increase engine power made racing more close and exciting, giving drivers an additional tool to demonstrate their skills. With its positive impact on both race dynamics and the spectator experience, Push to Pass continues to be an essential component of the IndyCar world.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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