By Riccardo Tafà| Posted July 25, 2025 | In MotoGP, MotoGP, MotoGP
The 2026 MotoGP calendar is preparing to make history: for the first time in more than two decades, the Circus will return to race in Goiânia, Brazil, with a possible South American expansion in 2027 with a return to Buenos Aires. In this article we explore the full schedule, details of the Brazilian debut, rumors about the Argentine event, South American players in Moto2 and Moto3, and the impact this expansion could have on MotoGP sponsors and the future of the world championship.
The 2026 season will see a calendar packed with 22 Grand Prix races spread across five continents. MotoGP will start at the Chang International Circuit in Buriram, Thailand, on March 1 and conclude on Nov. 22 at the Valencia track in Spain. The calendar includes eight consecutive double weekends and a three-week summer break after the German Grand Prix at Sachsenring, designed to provide a breather for teams and riders. Compared to 2025, the stages in Asia and Oceania remain confirmed, but the real novelty is the second round in Latin America, with the Brazilian GP from March 20-22 at the Goiânia circuit.
After more than two decades of absence from the world calendar (the last GP was in 2004), MotoGP will return to racing at theAutódromo Internacional Ayrton Senna in Goiânia. The 3.835-kilometer track is known for its fast corners alternating with challenging braking, elements that promise spectacle and tight competition for riders and teams. This new stage is strategic for Dorna, which aims to preside over a fast-growing market with more than two million fans in Brazil, as well as to attract local sponsors interested in investing in a global brand like MotoGP. Goiânia will also offer exclusive hospitality packages in the MotoGP VIP Village, with behind-the-scenes access, thus enriching the experience for fans and business partners.
The return of the South American world championship to theAutódromo Oscar y Juan Gálvez in Buenos Airesis speculated for 2027. The Argentine circuit will undergo renovations starting in October 2025 to meet the safety and infrastructure standards required by the FIM. Although admitted by Dorna as a possible addition to the calendar, the contract renewal is not yet official and therefore remains to be considered a rumor until the final signing. This possible return would consolidate the MotoGP presence on the South American continent, confirming a policy of strategic expansion beyond mere tourist reasons.
The Latin American presence in Moto2 and Moto3 is confirmed to be of quality and numerically significant, with several emerging talents ready to make their mark:
David Alonso, Moto3 2024 champion with an impressive haul of 18 wins, made his Moto2 debut in the 2025 season with the CFMOTO Inde Aspar team. Halfway through the season he has already earned a podium at Silverstone, scoring 43 points. Born in Madrid but racing for Colombia, Alonso is one of the most promising youngsters in the paddock, representing a perfect example of internationalization and multiculturalism in MotoGP, and a strategic driver for brand expansion in South America.
The entry of Brazil and the possible return of Argentina represent a momentous turning point for MotoGP, which is increasingly expanding its global reach, moving beyond its traditional European and Asian dominance. The investment in local talent, from Moreira to Alonso, shows how Dorna aims not only to compete in new countries, but to build its future there, rooting MotoGP in new markets. If the renovations and local partnerships deliver on their promises, we could see an even more exciting calendar, with cheering crowds and spectacular races. In addition, Africa and the United States remain concrete targets for further additions to the calendar, pushed by current ownership Liberty Media, which continues to make a strong push for the internationalization and development of motorsport globally.
MotoGP interest is only increasing, be ahead of the curve and become synonymous with the pinnacle of motorbike racing with RTR Sports. We specialise in MotoGP sponsorship, as well as Dakar Rally sponsorship and WorldSBK sponsorship. Start your journey today.
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Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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