Author: Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
March 4, 2014
MotoGP Sponsorship: Movistar and Yamaha sign 5-year deal
Yamaha Motor Co., Ltd can today make one of the most significant partnership announcements in recent years of the MotoGP World Championship. The exceptional agreement sees TELEFONICA DE ESPA[...]
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March 4, 2014
Mirco Lazzari’s Road to MotoGP 2014: Episode 20 – Reasons To Smile
Reasons To Smile Just as the first day of the Sepang 2 MotoGP test is underway, here we with the twentieth episode 19 of our photo column “Mirco Lazzari‘s Road to MotoGP 2014“, the ph[...]
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March 3, 2014
Mirco Lazzari’s Road to MotoGP 2014: Episode 21
The Speed of Light While Jorge Lorenzo takes his place back at the top during the Phillip Island MotoGP test, we are happy to introduce to you episode number 21 of our photo column “Mir[...]
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March 1, 2014
Mirco Lazzari’s Road to MotoGP 2014: Episode 18
From dusk to dawn Folks! Ready for the weekend? Oh, we are! So let us get ready for a great friday night with episode 18 of our premium column “Mirco Lazzari’s Road to MotoGP 2014[...]
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June 28, 2013
Repsol and Honda in MotoGP: Thirty Years of Sponsorship, and the Brand’s Second Life in 2026
It’s 1995. Honda consolidates its premier-class MotoGP programme into a single factory team and brings in a new Spanish sponsor: Repsol. At the first attempt, the Repsol Honda Team wins[...]
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November 22, 2012
M&M’s and NASCAR: Thirty Years, a 4-to-1 ROI and How a Sponsorship Ends
Thirty years, a four-to-one return put on the record in 2012, an exit at the end of 2022 and a one-night comeback in Kyle Busch’s honor: what the M&M’s NASCAR case still has [...]
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October 18, 2012
Red Bull Stratos: Why Red Bull Gave Felix Baumgartner Wings
On 14 October 2012 Felix Baumgartner fell from 38,969 metres and went supersonic with no engine around him. Red Bull did not sponsor Stratos: it invented, funded, produced and broadcast it. W[...]
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