If you are thinking of investing in sports sponsorships, it is important to know exactly what business benefits are to be gained.

One of the questions you have surely already asked yourself is how sports sponsorship can help you reach your potential consumers. Or how you can improve your ROI. Or, more importantly, how you can best and accurately leverage all the benefits of sponsorship in a marketing plan.

We will try our best here to explain to you what are the benefits of investing in this area of business.

Sponsorship in sports: an efficient and modern marketing tool

According to a study by Infiniti Research Limited released in the summer of 2022, the global sports sponsorship industry is expected to grow by $44.99 billion from 2022-2026, with a compound annual growth rate of 18.55 percent. This impressive figure demonstrates the effectiveness of sports sponsorship in the current marketing scenario.

As sports fans around the world continue to have better and easier access to sporting events through pay-per-view services, OTTS, and social media, sponsorship opportunities are increasing in number and depth, providing sponsors with a range of benefits and opportunities for engagement.

Of course, sponsorship has changed-and fortunately so-has the sports industry over the past 20 years. Although sponsorship in sports is still an extremely effective way to build brand awareness and gain quick access to the fanbase, it is in creating a positive, healthy image for brands and companies and creating and monetizing engaging content and storytelling that sports stands out today .

The benefits of sponsorship for your business

As we shall see, the benefits of sponsoring are numerous. And the benefits you get, whether it’s a sponsorship in MotoGP, or in another motorsport discipline, or in any other sport, are not exclusively related to simple brand awareness.
Visibility is the tip of the iceberg, it’s certainly very important and it’s the obvious benefit that everyone senses right away, but there are many more.

Campaigns to be leveraged across multiple platforms

La sports sponsorship ties in perfectly with visibility, thanks to the mass of people who follow the teams, tournaments, and championships-whether by going to the stadium or competitions, or as spectators in front of the television or through social media.
Often the audience, in experiencing the event, uses a combination of various channels (and devices) to get more information.
This means your brand has a unique opportunity before during and after the ‘event to capture their attention, perhaps when they are discussing a decision or sharing a highlight.

Targeting before, during and after an event, both physically and online, in anticipation of future competitions/matches/championships, is an effective way to keep a potential customer’s attention over a long period. And it should be done by using a platform they are familiar with. eg Facebook or Instagram.

The more they see your brand, the more familiar it will become to them the more they will always associate it with the sport they are passionate about and follow.

You then have a great opportunity to join the conversation, provide relevant information to fans, build a large database and have a direct relationship with them. Sports and storytelling can come together to enhance and enrich your social platform; you can have exclusive content that you can use to fuel your customers’ passion.

A targeted demographic

The demographics of people who buy tickets, are interested in and talk about sports online, are readily available and can be used by teams for their own marketing activities .
Brands involved in sponsorship activationscan come in contact with their fanbase and reap commercial benefits. The closer your ideal target demographic is to that of the team sponsor’s fan base, the higher the return on investment.

In-depth knowledge of the target audience (in this case, sports fans) gives the brand the opportunity to carefully choose the discipline that can-through sponsorship-create a strong bond with fans who are interested in its product/service by engaging them at specific times so as to be able to convert them into customers.

B2B and corporate hospitality

In B2b terms, the benefits of sponsorship cannot be underestimated. A high level of corporate hospitality, with gourmet meals, access to players/drivers, and privileged views, is a great way to pamper top clients or to have more informal business discussions away from the office, in a more fun environment.

So which sport has the best business advantages?

Last point. One of the sports that has proven and is proving to bring great commercial and ROI benefits is certainly MotoGP.
With its flexibility and a 9-month, 19-race schedule around the world, it offers excellent opportunities to position your brand in front of a discerning and relevant target audience.

If you would like to learn more about the business benefits of sponsorship, please feel free to contact us at info@rtrsports.com