Are you willing to sponsor?
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Superbike 2024: changes of helmets, regulations and new strategies
By Riccardo Tafà| Posted December 5, 2023 | In Sponsorizzazioni Sportive, Sports Marketing
By Riccardo Tafà| Posted December 5, 2023 | In Sponsorizzazioni Sportive, Sports Marketing
Superbike 2024: changes of helmets, regulations and new strategies
The 2024 World Superbike Championship (WSBK) promises to be exciting, with major changes in the rider and team landscape. The season will see high competition on the technical and competitive level, despite the reduced number of races compared to previous years.
Superbike 2024: how many changes on the grid
Jonathan Rea, the dominator over the past decade, will join the Pata Yamaha Prometeon WorldSBK team, replacing Toprak Razgatlioglu, who will move to the ROKiT BMW Motorrad WorldSBK Team. World Champion Alvaro Bautista will remain with Aruba.it Racing – Ducati, while Nicolò Bulega will join the Borgo Panigale team.
n addition, there is great anticipation for the return of Andrea Iannone, who will race with Team GoEleven. Despite the limited number of races, WSBK 2024 promises thrilling on-track duels and high competitiveness among riders and manufacturers.
Technical and regulation changes
Superbike 2024 will feature several technical innovations that will affect the performance of the bikes and the dynamics of the races.
One of the main changes concerns the tank capacity, which will be reduced to 21 liters starting in 2024. In addition, a combined weight between rider and bike will be introduced, and there will be limits on RPM. These changes were established by the Superbike Commission, composed of representatives from Dorna, FIM and manufacturers, with the goal of ensuring balanced bike performance and promoting environmental and safety guidelines.
Another important new feature is fuel flow control. Starting in 2025, it will be mandatory to use a fuel flow monitoring system, and in 2024, two motorcycles from each manufacturer will be required to install a fuel flow meter and record data during tests and races.
These technical changes aim to make the championship more equitable and promote future development of motorcycles in line with environmental guidelines. It will be interesting to see how these innovations will affect the performance of the bikes and the dynamics of racing in the 2024 World Superbike Championship.
Superbike: a new 2024 calendar and new points
The 2024 Championship will feature several sporting innovations that will affect the conduct of the races and the dynamics of the competition.
One of the main changes concerns the reduced number of races, with only 12 rounds, including 11 in Europe and only one non-European round to be held in Phillip Island, Australia. This reduction in the calendar could affect the strategy of drivers and teams, making each race even more crucial to the final standings.
In addition, there will be a minimum weight for rider and bike, which was already planned for 2023 but was cancelled just before the start of the season. This combined weight has not yet been reported and does not have to be the same for every combination. This innovation aims to ensure balanced motorcycle performance and promote environmental and safety guidelines.
Finally, there will also be changes in the concession point system, with an expansion to the top five finishers in order to improve the balance of performance of different brands. These sporting innovations will help make the 2024 World Superbike Championship even more exciting and unpredictable.
World Superbike Championship (WSBK) teams are preparing for the technical changes in 2024 through a series of adjustments and strategies. Iteams are coping with new technical regulations, including the combined weight between rider and bike, limits on RPM, and reduced fuel tank capacity. These changes require careful planning by teams, who will need to recalibrate the performance of their bikes and develop new race strategies to accommodate the changes.
In addition, teams are working to integrate the required new technologies, such as the fuel flow control system, which will become mandatory starting in 2025. This requires development and adaptation work by manufacturers and teams to ensure compliance with the new regulations.
From testing to the new year
Pre-season tests, such as those held in Jerez, provide teams with an opportunity to evaluate the performance of their bikes under the new regulations and make any changes before the season begins. In addition, teams are working closely with their drivers to optimize performance and adapt driving strategies to the new conditions.
In summary, WSBK 2024 teams are addressing technical changes through adaptation, development and planning work to ensure competitive performance and compliance with new regulations
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
Similar category
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
April 23, 2025
How to Use Analytics to Optimize Sponsorship Strategies
In the modern world of marketing and advertising, data play a crucial role in optimizing strategies for sponsorship. Companies that are able to effectively collect, analyze, and use data can [...]
Read More
March 21, 2025
Motorsport vs Team Sports: what to sponsor?
The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]
Read More
January 20, 2025
How to improve your sponsorship proposal to get a YES
In sports, succeeding in getting sponsored is essential to the success of teams, athletes, leagues, and event organizers. The main obstacle lies not only in finding potential sponsors, but in[...]
Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
Recent posts
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
View our blog
April 23, 2025
How to Use Analytics to Optimize Sponsorship Strategies
In the modern world of marketing and advertising, data play a crucial role in optimizing strategies for sponsorship. Companies that are able to effectively collect, analyze, and use data can [...]
Read More
April 14, 2025
MotoGP and brand tech: why technology loves speed
A natural marriage: technology and MotoGP MotoGP is not just about speed, borderline overtaking and adrenaline. It is also one of the most advanced technological platforms in the world. Every[...]
Read More
April 8, 2025
Sponsorship vs endorsement: differences and examples
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
Read More