Category: Sport Sponsorship
October 12, 2020
Sport, lockdown and sponsorship, where are we heading in the next few months?
Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]
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September 18, 2020
Why should companies sponsor? Let’s begin with the bases
Although sponsorship is today a significantly common marketing tool, people that work in the marketing and communication sector often ask us why it is useful to sponsor and why companies choo[...]
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May 27, 2020
Why should you choose a sponsorship agency?
In an era where everything is just a click away, why should you choose a sponsorship agency to support you? Unfortunately, and probably because of its rather recent genesis, within the world [...]
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May 7, 2020
The future of MotoGP Sponsorship: an interview
In the past days RTR Sports Marketing have been interviewed by a prestigious sports magazine about the future of MotoGP sponsorship. Amidst the uncertainties raised in the sports industry by [...]
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March 12, 2020
Sponsorships and the Coronavirus. Diminishing the effects on sports investment
Sponsorships and the Coronavirus. Is it possible to diminish the negative effects of epidemics and unpredictable catastrophes? Here are a few observations. This is both a burning and importan[...]
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March 10, 2020
The Complete 2020 MotoGP sponsor list
Below we publish the complete list of sponsors for the 2020 MotoGP Season, team by team. Some useful information for our little research, now in its second year. First of all, all the sponsor[...]
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March 1, 2020
Sports venues and sponsorship. Naming rights and more
Among the most interesting sports marketing opportunities, there is growing interest in all the activities related to sports facilities and complexes, i.e. stadiums, circuits, sports halls an[...]
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February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
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February 3, 2020
Rossi stepping down? MotoGP today, sponsorship and the future
News that Valentino Rossi is out of the Yamaha MotoGP Team for 2021 radically changes the geography of MotoGP today: from the sport to sponsorship in MotoGP, the world of motorcycle racing is[...]
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January 12, 2020
5 trends of MotoGP 2020 Sponsorship: what to expect for the new season
There is no doubt that there have been radical changes to the world of sports marketing and sponsorship in recent years: changes in the way sports are enjoyed, the removal of geographical bar[...]
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January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
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November 21, 2019
Wishing to sponsor Formula E? We have 21 good reasons to be in the game.
Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of n[...]
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August 27, 2019
The Complete Sponsor List for the 2019 MotoGP Season
Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from th[...]
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August 4, 2019
2019-2020 FIA Formula E Race Calendar
With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in[...]
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July 28, 2019
Sponsorships and product categories: the guarantee of exclusivity
The initial step in any sports sponsorship program is for the business to check which product categories are available. The Science of Commodities, the discipline that studies the nature, pos[...]
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July 25, 2019
MotoGP Hospitality: Misano or Mugello?
Many people who contact us for information on our services ask us a recurring question: “Is Misano or Mugello the best opportunity?”. This is not a trivial or obvious question. The two ma[...]
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July 25, 2019
Sponsorship and pollution: a matter of consistency
A brief anecdote. Recently, the marketing manager of a company told me that they would not sponsor motorsports because of the polluting effects caused by cars and motorbikes. I was informed[...]
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July 24, 2019
VIP Village for Dummies – Misano
What to do, what to expect, how to get organised if you are given a VIP Pass for one of the most beautiful Gp’s in the world: the San Marino race, aka Misano. MOTOGP AND THE VIP VILLAGE[...]
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July 24, 2019
Pay TV and sponsors: visibility VS exclusivity
In his column titled “Ultimo giro” (lit. Last Lap) of the Italian weekly magazine Motosprint, Stefano Saragoni proposes an interesting insight in the history of the Motorcycle Racing W[...]
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