Category: Sport Sponsorship
March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
For years, whenever discussing sports marketing, one of the most recurrent objections has been that alcoholic drink producers should stay away from sponsorships in motorsports. At a prelimina[...]
Read More
March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending on sponsorships Global sports sponsorship spending continues to grow: total worldwide spending in this field rose to $65.8 billion in 2018. This is confirmed by data provided [...]
Read More
March 20, 2019
Why do businesses sponsor events?
“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]
Read More
March 20, 2019
Why do companies sponsor sports?
Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do compa[...]
Read More
March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
Read More
March 19, 2019
How to sponsor a sports team
The question that opens almost every first conversation between a company and the world of sports sponsorship is nearly always the same: where do we begin? It is not a trivial question. Spons[...]
Read More
March 7, 2019
Social media and sports marketing: your fans one click away!
How to use social networks in sports Social media are used very effectively to communicate with fans directly and, in some cases, in real time too. Teams, businesses and athletes have at leas[...]
Read More
March 6, 2019
Sponsorship: A Safe Tool to Get Noticed by Your Audience
Every brand has a proven tool to get noticed by its audience: Sponsorship What does a brand need to do to stand out among all other brands? How can audiences become familiar enough with a bra[...]
Read More
March 5, 2019
More informed and savvy audiences: this is the new target of sports sponsorships
An effort to understand how sponsorships convey subtle messages began after witnessing reactions to a seven-year, $600 million agreement in 2012 in which US-based Chevrolet became a sponsor o[...]
Read More
March 3, 2019
Great Product Licensing in Sport: How Brands Turn “Good” Into “Wow”
There are many examples of how sports licensing has managed to elevate everyday products and turn them into something truly exceptional. Sport, its values, its teams, its heritage and its ima[...]
Read More
February 28, 2019
Advertising & Sponsorship: what is the difference?
Inclusion vs Intrusion, Value Growth, and Storytelling Why should a company go for sponsorship in place of advertising? Why invest money in sports partnerships and opt for sponsorships when v[...]
Read More
February 28, 2019
What small business opportunities are there in sports sponsorship?
If you’re thinking about taking the plunge and investing in sports sponsorship, you might be wondering about budgets – do you need a large one, for example? How far will your budget s[...]
Read More
February 26, 2019
Sport Licensing: Boost Your Sales with the Power of Sport
Competing in the global market is increasingly difficult. Companies, especially mid-sized ones, are under growing pressure: low-cost production delocalization has forced many out of business,[...]
Read More
February 26, 2019
Sport sponsorship: what is sponsorship activation?
It’s a term you’re likely to hear over and over again when it comes to sports sponsorship, but it doesn’t necessarily mean you know its definition. So, what is sponsorship activation? A[...]
Read More
February 25, 2019
Sports Sponsorship: what are the advantages of sponsorship in business?
If you’re thinking of investing in sports sponsorship, it’s important to know exactly what the advantages of sponsorship in business are. Of course, it’s likely that you’re already as[...]
Read More
February 17, 2019
How do sponsorships benefit the sports organization and the sponsor?
Aside from “how does sponsorship work in sports?”, one of the most interesting questions within sports marketing is, “how do sponsorships benefit the sports organization and the sponsor[...]
Read More
February 12, 2019
Riders, Teams and social reach: benefits for sponsors
The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update) Any corporate marketing and communication initiative is now universally recognized as closely linked to[...]
Read More
January 28, 2019
Sports sponsorships: how much are they worth in football, F1, MotoGP and tennis?
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
Read More
January 17, 2019
Becoming a Formula E sponsor? Here are five good reasons
Formula E, the leading world championship of electric-powered cars, is now in its fifth season. Its success is evident not only in strong TV ratings and high track attendance but also in the [...]
Read More
January 15, 2019
Offline marketing vs social: 3 things to consider
It’s a question that brands involved in sports marketing are asking more and more – should I commit marketing spend online, or off? Here, we weigh up some of the factors involved. Dir[...]
Read More