Category: Sport Sponsorship
February 3, 2020
Rossi stepping down? MotoGP today, sponsorship and the future
News that Valentino Rossi is out of the Yamaha MotoGP Team for 2021 radically changes the geography of MotoGP today: from the sport to sponsorship in MotoGP, the world of motorcycle racing is[...]
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January 12, 2020
5 trends of MotoGP 2020 Sponsorship: what to expect for the new season
There is no doubt that there have been radical changes to the world of sports marketing and sponsorship in recent years: changes in the way sports are enjoyed, the removal of geographical bar[...]
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January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
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November 21, 2019
Wishing to sponsor Formula E? We have 21 good reasons to be in the game.
Why should you sponsor Formula E? The reasons are many, in number and in type. Needless to say, the leading electric championship in the world is on a steady rise and it boasts a number of n[...]
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August 27, 2019
The Complete Sponsor List for the 2019 MotoGP Season
Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from th[...]
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August 4, 2019
2019-2020 FIA Formula E Race Calendar
With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in[...]
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July 28, 2019
Sponsorships and product categories: the guarantee of exclusivity
The initial step in any sports sponsorship program is for the business to check which product categories are available. The Science of Commodities, the discipline that studies the nature, pos[...]
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July 25, 2019
MotoGP Hospitality: Misano or Mugello?
Many people who contact us for information on our services ask us a recurring question: “Is Misano or Mugello the best opportunity?”. This is not a trivial or obvious question. The two ma[...]
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July 25, 2019
Sponsorship and pollution: a matter of consistency
A brief anecdote. Recently, the marketing manager of a company told me that they would not sponsor motorsports because of the polluting effects caused by cars and motorbikes. I was informed[...]
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July 24, 2019
VIP Village for Dummies – Misano
What to do, what to expect, how to get organised if you are given a VIP Pass for one of the most beautiful Gp’s in the world: the San Marino race, aka Misano. MOTOGP AND THE VIP VILLAGE[...]
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July 24, 2019
Pay TV and sponsors: visibility VS exclusivity
In his column titled “Ultimo giro” (lit. Last Lap) of the Italian weekly magazine Motosprint, Stefano Saragoni proposes an interesting insight in the history of the Motorcycle Racing W[...]
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July 17, 2019
How sports sponsorships work in Italy and worldwide
We are often asked how sports sponsorships work in Italy and in the world. The most frequent questions include: “What does it mean to be a sponsor?”, “What do sponsors do?” and genera[...]
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July 17, 2019
Sponsoring the Clinica Mobile: visibility and storytelling
The Clinica Mobile is a medical facility established in the seventies that has been travelling with the world MotoGP and Superbike championships ever since. It represents an excellent opportu[...]
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July 16, 2019
Sports marketing and sports communication: how the story began
Back to basics to find out the meaning of two phrases that are often used mistakenly: sports marketing and sports communication. What is marketing exactly? Although it may sound banal to s[...]
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July 15, 2019
Sports sponsorships: highly effective, but with ever elusive resources
When did the sponsorship crisis begin in Italy? The easiest answer would be 2008 in conjunction with the economic crisis. Honestly, we are going through a perfect storm where multiple factor[...]
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July 10, 2019
What are the advantages of sports sponsorships?
If you are considering an investment in sports sponsorships, it is essential to exactly know the commercial advantages they can offer. I am pretty sure that you must have already asked you[...]
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July 8, 2019
Good reasons to choose MotoGP sponsorship
RTR Sports Marketing has focused its core business on sponsorships in MotoGP and motorsports marketing ever since 1995. At RTR we specialize in the provision of consultancy services to compa[...]
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June 19, 2019
Sports events and tourism: a successful marriage
A largely growing trend in the context of sports marketing is the creation of a marketing bond between sports and the geographical areas where sports events take place. On the one hand, all[...]
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June 11, 2019
Sponsorship agreement: the sponsorship contract and sponsorship form
We happen quite frequently to be contacted through this blog and our email address—info@rtrsports.com—for information on sports sponsorship agreements, such as “How do you write a spon[...]
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