Category: Sport Sponsorship
April 11, 2019
Forex Trading and MotoGP Sponsorship
Forex and major sports: a well-established relationship Unlike other industry sectors, retail finance — and Forex trading in particular — has a long tradition of investing in sport. Formu[...]
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April 4, 2019
MotoGP Show Bikes: what are they? And how are they used?
Show bikes are replicas of the motorcycles used by riders during MotoGP competitions. Teams make them available to their main sponsors and partners as a marketing tool for special events: exh[...]
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April 3, 2019
Sponsorship activation examples
You already know you want to invest in sports. You have a clear idea of which disciplines align best with your brand, and how your customers might respond to certain types of partnerships. Bu[...]
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March 28, 2019
Luggage, Travel Accessories and MotoGP Sponsorships
The MotoGP calendar: 22 races, 4 continents, a traveling circus unlike any other No other major motorsport championship matches the geographic span of MotoGP. In a single season, the paddock [...]
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March 26, 2019
Detergents, household products and sponsorships: a winning strategy
If we were to draw up a list of product categories that seem distant from the world of motor racing, soaps, detergents and household cleaning products would surely rank near the top. It’[...]
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March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsport is synonymous with efficiency and reliability. The same qualities consumers look for in the household appliances they buy every day. Yet this convergence is rarely exploited with t[...]
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March 25, 2019
Drink and Drive: why are so many brands of alcoholic drinks involved in motor sports sponsorships?
For years, whenever discussing sports marketing, one of the most recurrent objections has been that alcoholic drink producers should stay away from sponsorships in motorsports. At a prelimina[...]
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March 25, 2019
The growth of sponsorship: global spending, geography and future
Annual spending on sponsorships Global sports sponsorship spending continues to grow: total worldwide spending in this field rose to $65.8 billion in 2018. This is confirmed by data provided [...]
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March 20, 2019
Why do businesses sponsor events?
“Why do businesses sponsor events” you might ask. Sponsoring experiential experiences or live events might seem like a bit of an anomaly for a marketer, especially when there are so many [...]
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March 20, 2019
Why do companies sponsor sports?
Sports ignite passion in their viewers, both those watching at home and those travelling to attend matches, races or tournaments. At RTR Sports Marketing, we’re often asked, “Why do compa[...]
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March 19, 2019
Sports Marketing Strategies
Let’s clear the air! Marketing may be associated to many definitions. Click this link and you will find over seventy of them: https://heidicohen.com/marketing-definition/ For the sake of si[...]
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March 19, 2019
How to sponsor a sports team
The question that opens almost every first conversation between a company and the world of sports sponsorship is nearly always the same: where do we begin? It is not a trivial question. Spons[...]
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March 7, 2019
Social media and sports marketing: your fans one click away!
How to use social networks in sports Social media are used very effectively to communicate with fans directly and, in some cases, in real time too. Teams, businesses and athletes have at leas[...]
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March 6, 2019
Sponsorship: A Safe Tool to Get Noticed by Your Audience
Every brand has a proven tool to get noticed by its audience: Sponsorship What does a brand need to do to stand out among all other brands? How can audiences become familiar enough with a bra[...]
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March 5, 2019
More informed and savvy audiences: this is the new target of sports sponsorships
An effort to understand how sponsorships convey subtle messages began after witnessing reactions to a seven-year, $600 million agreement in 2012 in which US-based Chevrolet became a sponsor o[...]
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March 3, 2019
Great Product Licensing in Sport: How Brands Turn “Good” Into “Wow”
There are many examples of how sports licensing has managed to elevate everyday products and turn them into something truly exceptional. Sport, its values, its teams, its heritage and its ima[...]
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February 28, 2019
Advertising & Sponsorship: what is the difference?
Inclusion vs Intrusion, Value Growth, and Storytelling Why should a company go for sponsorship in place of advertising? Why invest money in sports partnerships and opt for sponsorships when v[...]
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February 28, 2019
What small business opportunities are there in sports sponsorship?
If you’re thinking about taking the plunge and investing in sports sponsorship, you might be wondering about budgets – do you need a large one, for example? How far will your budget s[...]
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February 26, 2019
Sport Licensing: Boost Your Sales with the Power of Sport
Competing in the global market is increasingly difficult. Companies, especially mid-sized ones, are under growing pressure: low-cost production delocalization has forced many out of business,[...]
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February 26, 2019
Sport sponsorship: what is sponsorship activation?
It’s a term you’re likely to hear over and over again when it comes to sports sponsorship, but it doesn’t necessarily mean you know its definition. So, what is sponsorship activation? A[...]
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