Category: Sport Sponsorship
May 19, 2019
Why has Formula 1 become such a bore? Causes and consequences
Practice without theory is blind: who could doubt this? This is why theory cannot be ignored and, when something does not work or practice gives poor results, it should be given back its cent[...]
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May 10, 2019
Sports Sponsorship in the Netherlands
The Netherlands and sports sponsorship: a passionate market with motorsport’s “Cathedral” The Netherlands is home to one of the most legendary circuits in world motorsport: [...]
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May 8, 2019
Sports sponsorship in Africa 2: the international brands supporting African sports
Sports sponsorships continue to find tremendous opportunities in Africa: from supporting emerging sports to projects linked to youth academies, from local teams to national championships, spo[...]
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May 4, 2019
Sports Sponsorship in Switzerland
Switzerland and sports sponsorship: a market of excellence with global brands in the paddock Switzerland is one of the countries with the longest and most sophisticated tradition of sports sp[...]
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April 29, 2019
Sports Sponsorship in Thailand
Thailand and sports sponsorship: a growing market where motorsport takes centre stage Thailand has for years been one of the most active sports markets in Southeast Asia. With over 70 million[...]
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April 25, 2019
Sports Sponsorship in Vietnam: the Market in 2026
Vietnam and sports sponsorship: a market in rapid transformation With nearly 100 million inhabitants, one of the fastest-growing economies in Southeast Asia and an increasingly large urban mi[...]
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April 25, 2019
Sports Sponsorship in Indonesia: the Market in 2026
Indonesia and sports sponsorship: a market of 277 million people With over 277 million inhabitants, Indonesia is the fourth most populous nation on earth and one of the most dynamic markets i[...]
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April 24, 2019
Sports Sponsorship in the Philippines: the Market in 2026
The Philippines: a rising market for sports sponsorship in Southeast Asia With over 113 million inhabitants and one of the fastest-growing economies in Southeast Asia, the Philippines represe[...]
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April 23, 2019
Sports Sponsorship in Ireland
Ireland: a sports culture that creates unique sponsorship opportunities Ireland is one of the European nations with the highest rate of emotional identification with sport. Rugby, Gaelic foot[...]
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April 19, 2019
Formula E and Formula 1 Sponsorship: differences and similarities
Formula E and Formula 1: two sponsorship models compared in 2026 Formula E has come a long way since its debut in 2014. What many dismissed as a niche experiment has grown into an FIA World C[...]
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April 16, 2019
Food Brands and MotoGP Sponsorship: Yes, It’s Possible!
The marketing director’s dilemma: canned tuna and MotoGP Imagine a company that produces canned tuna. The marketing director understands the potential of sports sponsorship, has looked [...]
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April 16, 2019
iGaming and Betting: why sponsor MotoGP
Why MotoGP is the ideal championship for betting and iGaming brands Anyone who has watched a Moto3, Moto2, or MotoGP race knows that the outcome is nearly impossible to predict until the fina[...]
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April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not just riders — elite athletes The level of physical conditioning required to race a modern MotoGP machine is something the general public consistently underestimates. MotoGP bikes produc[...]
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April 15, 2019
Is the Sport You Sponsor in Good Health?
Why a sport’s health is the first metric to assess before sponsoring it The title of this article might sound a little provocative, but it isn’t at all. The motivations behind the[...]
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April 11, 2019
Forex Trading and MotoGP Sponsorship
Forex and major sports: a well-established relationship Unlike other industry sectors, retail finance — and Forex trading in particular — has a long tradition of investing in sport. Formu[...]
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April 4, 2019
MotoGP Show Bikes: what are they? And how are they used?
Show bikes are replicas of the motorcycles used by riders during MotoGP competitions. Teams make them available to their main sponsors and partners as a marketing tool for special events: exh[...]
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April 3, 2019
Sponsorship activation examples
You already know you want to invest in sports. You have a clear idea of which disciplines align best with your brand, and how your customers might respond to certain types of partnerships. Bu[...]
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March 28, 2019
Luggage, Travel Accessories and MotoGP Sponsorships
The MotoGP calendar: 22 races, 4 continents, a traveling circus unlike any other No other major motorsport championship matches the geographic span of MotoGP. In a single season, the paddock [...]
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March 26, 2019
Detergents, household products and sponsorships: a winning strategy
If we were to draw up a list of product categories that seem distant from the world of motor racing, soaps, detergents and household cleaning products would surely rank near the top. It’[...]
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March 26, 2019
Consumer electronics and MotoGP sponsorships: an everlasting marriage
Motorsport is synonymous with efficiency and reliability. The same qualities consumers look for in the household appliances they buy every day. Yet this convergence is rarely exploited with t[...]
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