Category: Sport Sponsorship
July 8, 2019
Good reasons to choose MotoGP sponsorship
RTR Sports Marketing has focused its core business on sponsorships in MotoGP and motorsports marketing ever since 1995. At RTR we specialize in the provision of consultancy services to compa[...]
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June 19, 2019
Sports events and tourism: why the marriage works
There is a growing marketing bond between sport and geographic territories that has become increasingly relevant in the landscape of sports sponsorships. On one hand, major sports events have[...]
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June 11, 2019
Sponsorship agreement: the sponsorship contract and sponsorship form
We happen quite frequently to be contacted through this blog and our email address—info@rtrsports.com—for information on sports sponsorship agreements, such as “How do you write a spon[...]
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June 9, 2019
Can We Sponsor Just One Race? Local, Regional and Event-Based MotoGP Sponsorship
One of the most common questions we receive from companies with primarily local or national markets is: “Can we sponsor a MotoGP team just for our home race?” The answer is yes [...]
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June 5, 2019
What is the difference between sponsorship and donation?
As a brand that wants to support sports and invest in teams or athletes, it’s important to know what your aims are – and whether you want to provide monetary support only, or be invol[...]
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June 3, 2019
Sport sponsorship in Russia
There’s no question that Russia has been involving itself in the world of international sports for a long time. Before hosting last year’s Fifa World Cup, the Black Sea resort of Sochi he[...]
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May 19, 2019
Why has Formula 1 become such a bore? Causes and consequences
Practice without theory is blind: who could doubt this? This is why theory cannot be ignored and, when something does not work or practice gives poor results, it should be given back its cent[...]
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May 10, 2019
Sports Sponsorship in the Netherlands
The Netherlands and sports sponsorship: a passionate market with motorsport’s “Cathedral” The Netherlands is home to one of the most legendary circuits in world motorsport: [...]
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May 8, 2019
Sports sponsorship in Africa 2: the international brands supporting African sports
Sports sponsorships continue to find tremendous opportunities in Africa: from supporting emerging sports to projects linked to youth academies, from local teams to national championships, spo[...]
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May 4, 2019
Sports Sponsorship in Switzerland
Switzerland and sports sponsorship: a market of excellence with global brands in the paddock Switzerland is one of the countries with the longest and most sophisticated tradition of sports sp[...]
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April 29, 2019
Sports Sponsorship in Thailand
Thailand and sports sponsorship: a growing market where motorsport takes centre stage Thailand has for years been one of the most active sports markets in Southeast Asia. With over 70 million[...]
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April 25, 2019
Sports Sponsorship in Vietnam: the Market in 2026
Vietnam and sports sponsorship: a market in rapid transformation With nearly 100 million inhabitants, one of the fastest-growing economies in Southeast Asia and an increasingly large urban mi[...]
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April 25, 2019
Sports Sponsorship in Indonesia: the Market in 2026
Indonesia and sports sponsorship: a market of 277 million people With over 277 million inhabitants, Indonesia is the fourth most populous nation on earth and one of the most dynamic markets i[...]
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April 24, 2019
Sports Sponsorship in the Philippines: the Market in 2026
The Philippines: a rising market for sports sponsorship in Southeast Asia With over 113 million inhabitants and one of the fastest-growing economies in Southeast Asia, the Philippines represe[...]
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April 23, 2019
Sports Sponsorship in Ireland
Ireland: a sports culture that creates unique sponsorship opportunities Ireland is one of the European nations with the highest rate of emotional identification with sport. Rugby, Gaelic foot[...]
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April 19, 2019
Formula E and Formula 1 Sponsorship: differences and similarities
Formula E and Formula 1: two sponsorship models compared in 2026 Formula E has come a long way since its debut in 2014. What many dismissed as a niche experiment has grown into an FIA World C[...]
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April 16, 2019
Food Brands and MotoGP Sponsorship: Yes, It’s Possible!
The marketing director’s dilemma: canned tuna and MotoGP Imagine a company that produces canned tuna. The marketing director understands the potential of sports sponsorship, has looked [...]
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April 16, 2019
iGaming and Betting: why sponsor MotoGP
Why MotoGP is the ideal championship for betting and iGaming brands Anyone who has watched a Moto3, Moto2, or MotoGP race knows that the outcome is nearly impossible to predict until the fina[...]
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April 15, 2019
Exercise equipment, fitness and MotoGP sponsorships
Not just riders — elite athletes The level of physical conditioning required to race a modern MotoGP machine is something the general public consistently underestimates. MotoGP bikes produc[...]
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April 15, 2019
Is the Sport You Sponsor in Good Health?
Why a sport’s health is the first metric to assess before sponsoring it The title of this article might sound a little provocative, but it isn’t at all. The motivations behind the[...]
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