Category: Sport Sponsorship
May 1, 2023
6 research backed reasons why sponsorship is the ultimate tool for skyrocketing your company’s turnover
In today’s rapidly evolving business landscape, it has become more crucial than ever for companies to explore innovative marketing strategies to stay ahead of the competition. In this c[...]
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May 1, 2023
Courtside and Perimeter Advertising in Sports Events: Engaging the Audience Seamlessly
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative strategies to capture the attention of their target audience effectively. Perimeter advertising has e[...]
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April 28, 2023
The Ultimate Guide to Overcoming 15 Motorsport Sponsorship Objections: Unlocking Business Benefits and Maximizing ROI
Motorsport sponsorship can be an exciting opportunity for businesses to expand their reach, build brand awareness, and connect with new audiences. However, potential sponsors may have concern[...]
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March 31, 2023
The Importance of Youth Sport Sponsorship: Fostering Community Growth and Future Sports Stars
Youth sport sponsorship is a crucial component in nurturing the athletic talents of young individuals, promoting physical activity, and fostering community engagement. Companies that choose t[...]
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March 22, 2023
The Future of Sport Sponsorship: What You Need to Know
Sport sponsorship is an ever-evolving landscape, and motorsport stands at the forefront. As technology advances and sponsors look for new ways to reach their marketing objectives, F1 and Moto[...]
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January 17, 2023
The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger
Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better[...]
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November 28, 2022
Why are car manufacturers returning to WEC?
The WEC, World Endurance Championship, is the ultimate testing ground for sports car racing, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, w[...]
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September 12, 2022
Formula 1 in the US: What’s behind its rise in popularity?
Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]
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May 31, 2022
Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vega[...]
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March 22, 2022
Championships, teams, and athletes – where should your sponsorship be focused?
Is it better to sponsor a Championship, a team or a club, or a specific athlete? This is a very common question we are often asked and it’s actually a very good question every company s[...]
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March 9, 2022
Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze
Main Sponsor, Top Sponsor, Title Sponsor, Naming Sponsor, Official Sponsor, Front Sponsor, and Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspap[...]
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February 9, 2022
The MotoGP Audience: who and where are the fans?
Some indications on the MotoGP target audience Sponsoring the MotoGP championship or a MotoGP team or race offers a lot of benefits. One of these, and for many companies it is the main one, i[...]
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February 4, 2022
Understanding sponsorship: culture, values and goals
Sports sponsorships have become increasingly popular in recent years as businesses seek to leverage the emotional connection that fans have with their favorite teams as a way to build brand a[...]
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February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
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September 24, 2021
Which motorsport is the fastest?
There are several types of motorsports that are considered the fastest, depending on the specific criteria used to measure speed. Here are some examples: Land speed records: The fastest land [...]
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July 21, 2021
5 Benefits of Sports Sponsorships in the Digital Age
Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost[...]
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July 13, 2021
The Top 10 Most Famous Brands in Formula 1
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
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July 6, 2021
How sport can help your brand to boost
At RTR Sports Marketing the motto is ‘We provide consultancy to companies that are willing to use sport to build a better relationship with their customers.’ Let’s focus on [...]
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April 23, 2021
2021 Formula E Calendar
The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stage[...]
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