Category: Sport Sponsorship
February 15, 2021
What are the fundamental obstacles of Motorsports Marketing?
Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known [...]
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February 9, 2021
How to get the maximum ROI from your MotoGP Sponsorship.
There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. Obv[...]
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February 3, 2021
8 mistakes to avoid in a MotoGP sponsorship (2026 guide)
On 31 December 2024 one of the longest-running and most successful sponsorships in MotoGP history came to an end. Repsol and Honda had raced together since 1995: thirty years, 183 wins, 15 ri[...]
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February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
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January 8, 2020
The 2020 ABC of MotoGP Hospitality
2020 MotoGP Hospitality A – Around the World The MotoGP World Championship travels 5 continents and 19 races along 9 months of fierce competition. From Australia to Italy, from Argentin[...]
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August 27, 2019
The Complete Sponsor List for the 2019 MotoGP Season
Below is the complete sponsor list for the Teams competing in the 2019 MotoGP Championship. All the companies and brands, alongside with every sponsorship project, have been extracted from th[...]
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August 4, 2019
2019-2020 FIA Formula E Race Calendar
With 14 races in 12 cities across 4 Continents, the Formula E Race Calendar for the 2020 season is packed with action. The all-electric series takes off in Saudi Arabia, with a double race in[...]
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July 25, 2019
Sponsorship and pollution: a question of consistency
A few years ago, the marketing director of a manufacturing company told me he would never consider a sponsorship in Formula 1 or MotoGP. His reason: pollution. He said this over a business lu[...]
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July 24, 2019
VIP Village for Dummies | MotoGP Mugello
What to do, what to expect, how to get organised when you receive a VIP Pass for the most beautiful Grand Prix in the world MOTOGP AND THE VIP VILLAGE If you are reading this, you are about t[...]
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July 24, 2019
Pay TV and Motorsport Sponsorships: Visibility vs. Exclusivity
Over the past two decades, the way motorsport is broadcast has undergone a profound transformation. First, free-to-air TV gave way to pay TV, then streaming arrived. Each shift has redrawn th[...]
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July 17, 2019
How sports sponsorships work in Italy and worldwide
We are often asked how sports sponsorships work in Italy and in the world. The most frequent questions include: “What does it mean to be a sponsor?”, “What do sponsors do?” and genera[...]
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July 16, 2019
Sports marketing and sports communication: how the story began
Back to basics to find out the meaning of two phrases that are often used mistakenly: sports marketing and sports communication. What is marketing exactly? Although it may sound banal to s[...]
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July 15, 2019
Sports sponsorships: highly effective, but with ever elusive resources
When did the sponsorship crisis begin in Italy? The easiest answer would be 2008 in conjunction with the economic crisis. Honestly, we are going through a perfect storm where multiple factor[...]
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July 10, 2019
What are the advantages of sports sponsorships?
If you are considering an investment in sports sponsorships, it is essential to exactly know the commercial advantages they can offer. I am pretty sure that you must have already asked you[...]
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July 8, 2019
Good reasons to choose MotoGP sponsorship
RTR Sports Marketing has focused its core business on sponsorships in MotoGP and motorsports marketing ever since 1995. At RTR we specialize in the provision of consultancy services to compa[...]
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June 19, 2019
Sports events and tourism: why the marriage works
There is a growing marketing bond between sport and geographic territories that has become increasingly relevant in the landscape of sports sponsorships. On one hand, major sports events have[...]
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June 11, 2019
Sponsorship agreement: the sponsorship contract and sponsorship form
We happen quite frequently to be contacted through this blog and our email address—info@rtrsports.com—for information on sports sponsorship agreements, such as “How do you write a spon[...]
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June 9, 2019
Can We Sponsor Just One Race? Local, Regional and Event-Based MotoGP Sponsorship
One of the most common questions we receive from companies with primarily local or national markets is: “Can we sponsor a MotoGP team just for our home race?” The answer is yes [...]
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June 5, 2019
What is the difference between sponsorship and donation?
As a brand that wants to support sports and invest in teams or athletes, it’s important to know what your aims are – and whether you want to provide monetary support only, or be invol[...]
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June 3, 2019
Sport sponsorship in Russia
There’s no question that Russia has been involving itself in the world of international sports for a long time. Before hosting last year’s Fifa World Cup, the Black Sea resort of Sochi he[...]
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