Category: Sport Sponsorship
October 25, 2022
Why do F1 drivers always wear caps?
Formula 1 drivers wear caps in interviews, press conferences and on the podium because the head is the most filmed part of the body: in a TV close-up, the cap is the most visible sponsor spac[...]
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October 14, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and motorsport sponsorship in particular, is a flexible, three-dimensional marketing tool whose role has changed profoundly over the years as markets, consumers and regula[...]
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June 24, 2022
How a Formula 1 team makes money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 16, 2022
F1 budget cap: how the spending limit works and what it means for sponsors
In 2022 the budget cap was the hot topic in Formula 1: the limit stood at 140 million dollars, inflation was soaring and the top teams were asking to raise it mid-season. Four years later the[...]
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June 1, 2022
Formula 1 in the United States: how it won over America and who sponsors it in 2026
For decades the United States was Formula 1’s great missing market. In 2026 it has become its most dynamic one: three Grands Prix on the calendar, an American team on the grid, an Ameri[...]
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April 20, 2022
F1 Sponsorship Cost 2026: How Much Does It Cost to Sponsor a Formula 1 Team?
F1 sponsorship costs range from $1.5 million to $110 million per year in 2026. From Oracle’s $110M deal at Red Bull to associate placements at $1.5M, this guide covers every cost tier, [...]
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April 15, 2022
Crypto sponsorships in sport: from the boom to the FTX collapse, who is left in 2026
In just over ten years, cryptocurrencies went from the livery of a NASCAR car paid for by an online whip-round to deals worth hundreds of millions with Formula 1, the NBA and the Champions Le[...]
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March 25, 2022
What an event marketing company is, what it does and which services it offers
The world of events is huge, and the market of agencies that handle them is just as broad and varied. Before choosing who to work with, it is worth taking a step back to understand how events[...]
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March 22, 2022
Athlete, Team, or Championship: How to Choose the Right Sponsorship
It’s 2024 and a marketing director at a mid-sized company — B2B technology, growing exports, expanding communications budget — finds three proposals on the table: a title sponsorshi[...]
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March 16, 2022
Experiential marketing agency: what it does and why sport is the ideal ground
It is talked about a lot and it is one of the liveliest areas of marketing. But what exactly is experiential marketing, and what does an experiential marketing agency actually do? And why is [...]
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March 10, 2022
Sports marketing agency and entertainment marketing agency: the differences
Companies often ask us whether we offer entertainment marketing services. It is an understandable question: sport and entertainment are close worlds, and sport is to all intents and purposes [...]
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March 9, 2022
Main Sponsor, Front Sponsor and Minor Sponsor: a definition maze
Main Sponsor, Top Sponsor, Title Sponsor, Naming Sponsor, Official Sponsor, Front Sponsor, and Minor Sponsor: these are all types of sponsorship that fill up the Internet (and the newspap[...]
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February 18, 2022
LCR Honda MotoGP and Rete 110%: a two-year partnership that lasted five seasons
In February 2022, LCR Honda MotoGP and Rete 110% announced a two-year partnership. It was meant to last two seasons and ended up spanning five: born at the end of 2021 thanks to RTR Sports Ma[...]
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February 9, 2022
The MotoGP Audience in 2025: Who Are the Fans and Where Do They Watch?
MotoGP’s Global Audience in 2025 Sponsoring MotoGP – whether the championship itself, a team, or an event – offers a wide range of advantages. For many companies, the most c[...]
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February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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January 4, 2022
Sports marketing in 2022, between protocols, the metaverse and transitions: the review four years on
In January 2022 the world was struggling out of its second pandemic winter, Omicron was filling the headlines and sport was trying to picture its future between health protocols, new markets [...]
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December 7, 2021
LCR Honda MotoGP in Cortina: the RC213V on show for Rete 110% and Immobiliare Costiera
On Saturday 11 December 2021, right in the centre of Cortina d’Ampezzo, during the Cortina Fashion Week, a Honda RC213V appeared among the shop windows and the crowds: the bike of the L[...]
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October 7, 2021
The 10 most famous brands in MotoGP sponsorship (2026 edition)
2026 is the year MotoGP’s sponsorship map was redrawn. Repsol is no longer on the Honda fairing but gives its name to a Grand Prix, Monster Energy is moving its title sponsorship from Y[...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
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July 13, 2021
The Top 10 Most Famous Brands in Formula 1
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
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