Category: Sport Sponsorship
January 13, 2019
Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE
With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, n[...]
Read More
January 3, 2019
David vs Goliath: Small agencies vs the big guys
For many who want to invest in sports marketing, a small to medium-sized agency is likely to be the most effective choice. So, what are the benefits of using a small agency over a larger one [...]
Read More
January 1, 2019
Jorge Lorenzo & Red Bull: beginning a sports sponsorship campaign effectively
Only a few days ago, new Honda rider Jorge Lorenzo appeared alongside Max Verstappen of the Red Bull Formula 1 team as guest of Sport und Talk aus dem Hangar 7, on Red Bull’s Servus TV. It[...]
Read More
December 23, 2018
Sports Sponsorship and Social
Sports sponsorship, marketing and social There’s no question that the way we’re watching and engaging with sports is changing. Whilst in the past we might have been limited to physically [...]
Read More
December 17, 2018
Approaching sports sponsorship: 7 questions to get started on the right foot
Sports sponsorship is a hugely effective marketing tool for both large and small companies and for every type of brand – whether new or already well known. Direct sales impact, extraordinar[...]
Read More
December 9, 2018
Brands x sports: who’s doing it well right now?
When it comes to successful sports sponsorship campaigns, our thoughts are likely to turn immediately to Red Bull. With 2012’s Red Bull Stratos, where Austrian skydiver Felix Baumgartner pa[...]
Read More
December 2, 2018
Injuries: how does risk play a factor when sponsoring sport?
It’s a risk that must be taken into account when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game—for a few weeks, an en[...]
Read More
December 1, 2018
Implementing Sponsorship: Reactive and Proactive Communication
It’s late at night when the notification arrives. The sponsored athlete has just won the championship. Social media explodes with comments, wire services break the news, fans flood thei[...]
Read More
December 1, 2018
How getting involved in sports championships can massively boost your brand
It might seem obvious that being involved with a major sports championship would be a positive for a brand – but aside from the glory of being involved with something prestigious, do you ha[...]
Read More
December 1, 2018
Sports sponsorship: what you need to know about timings and planning for campaigns
One of the first things to consider when planning sports sponsorship is timing. When is the right time to present a sponsorship proposal? When should sponsorship contracts be signed? What are[...]
Read More
November 18, 2018
The emergence of e-sports
Gone are the days when e-sports was a niche hobby – now the game that sees players compete virtually, sometimes from home, sometimes from huge event venues, often in teams, is a certified, [...]
Read More
October 14, 2018
Looking for Sponsors: The Importance of Reading the Label
A few days ago we received a contact request through our website form. The message was brief: “it would be worth discussing by phone”, with no further details. We replied promptly[...]
Read More
October 1, 2018
SIFI and LCR Honda Team: together for the eyecare culture
Last week, in the suggestive location of the Hofburg Palace in Wien, took place the annual Event that celebrates the partnership between Sifi (the international ophthalmic company based in Ca[...]
Read More
August 12, 2018
Why sports sponsorship is winning in the advertising game
Global sponsorship spending has bucked the trend of most advertising over the past few years, bringing in over $60 billion in 2017 alone – no mean feat, when you consider how much tradi[...]
Read More
June 30, 2018
Sponsorship scams and frauds: a very Italian problem
Unfortunately, in recent days we have had to read the latest in a series of cases where arrests in connection with false sports sponsorships and inflated invoices have come to light. This tim[...]
Read More
June 21, 2018
“We do not have a big budget, we cannot enter sport sponsorship”
Budget is one of the hottest topics when it comes to sports and companies often think they do not have the resources to get involved. “We have no budget” or “we do not have [...]
Read More
June 21, 2018
Marquez, Lorenzo and the Monster-Red Bull war of sponsorship
The premise is that there is not yet a public and official answer to the question posed in the title of this article. This does not mean that, for those of us involved in sports marketing, Jo[...]
Read More
June 13, 2018
How to Choose a Sport to Sponsor? A Quick Guide
This is the big dilemma: should I follow my instinct or should I look at the numbers? Well, I’ll look at the numbers — they don’t lie. But before that, the main piece of advice [...]
Read More
May 28, 2018
Sponsorship and hooligans. How to deal with violent fans
Unfortunately, the one between sponsorship and hooligans can be a tough combo to deal with. Can a sponsoring brand have problems because of the team’s supporters? Fans, especially in some d[...]
Read More
May 28, 2018
What Budget Do You Need to Sponsor a Sport?
Every time we enter a negotiation with a new brand, there is a precise moment when the conversation shifts: the marketing manager stops talking about objectives and starts wondering how much [...]
Read More