Category: Sport Sponsorship
May 21, 2018
Sports sponsorship and bonus covered by insurance
Sometimes sports sponsorships grant a bonus to athletes or teams linked to their results. The team winning the Champions League, the driver who becomes world champion, the national team that [...]
Read More
May 20, 2018
Why are foreign sponsors flooding European sports?
In order to understand the enormous power of sport sponsorship, and its effectiveness for businesses all over the world, a look at the Premier League clubs’ kit deals could be enough. Out o[...]
Read More
May 15, 2018
How does sponsorship work?
Why beg for attention if you can be worshipped by your customer? There is no point in interrupting and begging someone for their attention when your brand can be embedded in something that yo[...]
Read More
May 9, 2018
How much does sports sponsorship cost? Sometimes a lot, but it is worth even more
How much does sport sponsorship cost, and how much does it cost to sponsor a sports team? Sport sponsorship is one of the most efficient and used marketing strategies in the world of business[...]
Read More
May 8, 2018
What sport should I sponsor? Football or tennis? If you are in Pakistan, maybe Cricket.
Is it better to sponsor football or tennis? God knows, there is not such a thing as a better sport. There are different clients, in different areas of the world, engaged in different activit[...]
Read More
May 7, 2018
Motorsport Sponsorship and fan Engagement
Can I engage the fans at the track during the MotoGP race week end? Last year more than 2.660.000 people attended the 18 races of the MotoGP Championship. On average, there were more than 148[...]
Read More
May 4, 2018
What lead us to work so often in Motorsport. Four selling points that had us sold
“Why do you have so many motorsports-related case histories?” That’s a frequent question among those who call us for the first time, and even when we meet someone, the question [...]
Read More
May 3, 2018
Why does RTR Sports work so much in motorsport?
It is one of the first questions we are asked, almost always, in the early weeks of a new relationship with a prospective client. “Why do almost all your clients end up in MotoGP or For[...]
Read More
April 29, 2018
Shedding a light on “Sports Marketing”. Sponsorship is finding its feet in this field.
In 2016, $60.1 billion was spent Globally by brand marketers on sponsorship deals. An increase of 4.6% from 2015 (IEG, 2017). This growing popularity of sponsorship deals is mainly due to 4[...]
Read More
April 25, 2018
Sponsorship Vs Advertising, strengths and weaknesses, a clear comparison
At RTR we deal only with sponsorships so we could be accused of being, if we stay in sports, supporters of sponsorship…and this is a necessary premise. We will, therefore, try to give [...]
Read More
April 23, 2018
Sponsorship vs. pitch-side advertising: which one actually works?
Ninety-two million dollars a year. That is what Honda paid to have its name on the Repsol Honda MotoGP livery — not for a row of banners along the track. For a team, a bike, a story. If you[...]
Read More
April 18, 2018
Can you find me a sponsor?
Looking for sponsorship? Can RTR Sports help you? No, we can’t. And, quite frankly, you should stop looking for one. Let’s try and be honest here, shall we, and take a good step back. Mos[...]
Read More
April 5, 2018
How do I find sponsors for my team?
How do I find sponsors for my team? Our job is to provide consultancy to companies and brands wishing to use sports as a marketing and communication tool As a sponsorship agency, we are often[...]
Read More
March 20, 2018
Sponsorship vs advertising: the differences and why sponsorship wins
Why do brands choose sports sponsorship over traditional advertising? A look at the real numbers behind on-screen time, advertising value equivalence, and the ROI of MotoGP sponsorship. [...]
Read More
March 18, 2018
MotoGP TV coverage hits new highs in 2018
More than a hundred broadcasters bring the best of the world’s fastest motorcycle racing Championship to millions of viewers worldwide 2018 MotoGP TV Coverage As the engines fire up for[...]
Read More
October 27, 2017
The 4 Macro Areas of Sports Marketing
In 2023, when MotoGP introduced the Sprint races and redesigned the experience of an entire race weekend, and Monster Energy started that same season on a freshly renewed multi-year title spo[...]
Read More
October 25, 2017
Global Sports Sponsorship Spending
Sports Sponsorship Spending We are fast approaching the end of the year, and the projection data for total worldwide sponsorship spending in 2017 reached a stunning $62.8 billion, with an inc[...]
Read More
October 18, 2017
Bologna serve up Camst renewal
Top-flight Italian soccer side Bologna have extended their longstanding sports sponsorship partnership with Camst for a further year. Christoph Winterling, Bologna’s marketing and commercia[...]
Read More
October 18, 2017
NBA, KIA sign sponsorship extension
Saad Chehab, vice president of marketing communications for Kia Motors America, added: “The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness a[...]
Read More
October 11, 2017
New Jersey Devils run with Metropolitan Riveters
The National Hockey League’s (NHL) New Jersey Devils have entered a three-year strategic partnership with National Women’s Hockey League (NWHL) team the Metropolitan Riveters to help grow[...]
Read More