Category: Sport Sponsorship
October 11, 2017
Inter Milan signs sponsorship with electric mobility partner Nilox
Italian soccer team Inter Milan have announced a one-year partnership with sports technology brand Nilox. In a deal announced on Wednesday, Nilox will be listed as the Serie A outfit’s of[...]
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October 10, 2017
Fiba, ESPN sign 5-year partnership
Us cable broadcaster ESPN has signed an agreement to show Fiba-sanctioned international basketball tournaments for the next five years. The deal, which runs until September 2021, includes the[...]
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October 10, 2017
Controversial "Anthem rule" to make NFL players stand to be discussed
As the NFL continues to be embroiled in controversy over players protesting during the national anthem, team owners are reportedly considering making a change. According to Dow Jones (via CNB[...]
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October 8, 2017
La Liga, El Corte Inglés sign sponsorship deal over travel agency
The agreement will see the department store’s Viajes El Corte Inglés brand become La Liga’s official travel agency for the 2017/18 season, in a deal which covers both the top-flight La L[...]
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October 8, 2017
AS Roma and new agency LaPresse sign sponsorship deal
Italian soccer team AS Roma announced a four-year partnership with national news agency. LaPresse, Italy’s leading multimedia news agency, has entered into a four-year strategic partne[...]
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October 5, 2017
TJ Watt inks Reebok deal
NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only fo[...]
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October 5, 2017
Formula One Group to open New York office
The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US. The specific location of [...]
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October 4, 2017
Tennessee Titans raise a glass with Ole Smoky
The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery. “Nothing screams Tennessee spirit more t[...]
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October 4, 2017
AS Roma suit up with Hugo Boss
German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season. Under the new agreement, Hugo Boss will provide a range of casual clothing fo[...]
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October 3, 2017
YouTube TV becomes first presenting sponsor of MLB World Series
YouTube TV, an over-the-top (OTT) live streaming offering which launched in several US markets earlier this year, will have advertisements and on-air call-outs throughout World Series coverag[...]
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October 3, 2017
Poste Italiane delivers FIGC partnership
The Italian Football Federation (FIGC), the governing body for soccer in Italy, has agreed a new partnership with Poste Italiane. “We’re honoured to be involved with a prestigious brand s[...]
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October 3, 2017
Konami pens AC Milan deal for PES 2018
The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a s[...]
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October 3, 2017
Italian national soccer team keeps things sweet with Goleador
Confectionery brand Goleador has signed a partnership agreement with the Italian Football Federation (FIGC), the governing body for soccer in Italy. “The Goleador brand has a direct link wi[...]
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October 3, 2017
RCI Bank and Services steers into Renault Sport partnership
The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]
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October 2, 2017
Pirelli drives on with WorldSBK
A new contract Italian tyre company Pirelli has renewed its partnership with the Superbike World Championships (WorldSBK) for two more seasons. Pirelli will continue to serve as the official [...]
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October 1, 2017
Psst…Fernando doesn’t remember you
He’s one of your best targets. And he hasn’t got a clue Fernando from Badalona is your standard 16-year-old kid. Face splashed in his iPhone, he zooms from WhtsApp to Twitter, likes a po[...]
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December 11, 2016
15 Sport Moments to remember in 2016 (with video)
Top 15 sports moments in 2016 There can be little doubt 2016 has been a heck of a year, one that will go down in history as one of the most reckless, unpredictable and wacky of the last deca[...]
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December 6, 2016
Sponsorship: Repsol, Honda renew MotoGP contract until 2018
MotoGP Sponsorship: Repsol, Honda renew MotoGP contract until 2018 Repsol Honda MotoGP Sponsor: the sponsorship between the Spanish energy company and the Japanese vehicle manufacturer has be[...]
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November 3, 2016
Nike "someday" Commercial reminds you Cubs really won the World Series
Nike Celebrates Chicago Cubs World Series Win With ” Goodbye Someday” A small kid in a dusty, not-so-hype baseball diamond in -we suppose- residential Chicago is the main and onl[...]
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April 18, 2016
Sponsorship: Leading Vintage Spare Parts Seller Joins LCR Honda Team
LCR Honda Team is pleased to welcome on board CMS (www.cmsnl.com), the leading online seller of Japanese spare parts specialized in vintage bikes: thanks to the consultancy and support of RTR[...]
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