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By Riccardo Tafà| Posted March 23, 2023 | In MotoGP
When it comes to American motorcycle racers, Kevin Schwantz is one of the most iconic names that come to mind and for good reason. He is one of the most spectacular riders to have ever graced the track, and his career is a testament to his passion, dedication, and skill. His aggressive riding style, never-give-up attitude, and undeniable talent made him a fan favorite and a true legend in the world of 500cc.
Schwantz has an impressive list of accomplishments to his name. He won the 500cc World Championship in 1993 and was a dominant force in the sport throughout the 1980s and early 1990s. Schwantz was not only an exceptional racer, but he also had a magnetic personality that made him very popular. In this article, we will explore Schwantz’s early years, his entry into racing, his victories, his riding style, and his retirement from the sport.
Schwantz was born on June 19, 1964, in Houston, Texas. His father Davis was a former motorcycle racer, and his mother, Karen, was an avid motorcyclist and their passion for the sport was passed down to Kevin at an early age.
Schwantz was introduced to motorcycles very early and developed a passion for them. His parents encouraged his interest in racing, and he began competing in local motocross events at the age of five, by the age of eight, he was already winning championships and had begun racing in road circuits.
Schwantz’s passion for road racing continued to grow, and In 1985, he won a couple of races and was seventh overall in the AMA 250 Grand National Championship. In 1986 Schwantz ended again in the 7th position in the AMA Superbike Championship.
On the same year Kevin had a first taste of the 500cc, he raced on a Rizla Heron Suzuki RG 500 in two occasions in Belgium at Spa, and in Misano. In both races he ended 10th scoring a total of 4 points for the Championship.
The following year 1987, he was second after Wayne Rainey in the AMA Superbike Championship. He won 5 races and he was an established name in the American racing scene. Schwantz was then picked up by Suzuki that decided to send him to Europe to compete in the 500cc world championship.
Schwantz joined the 500cc class in 1988, riding for Team Suzuki. He won two races in the same year. in Japan, at Suzuka, he fought a close battle with Eddie Lawson for most of the race, but managed to take the lead in the final stages and held on to win by just over a second on Wayne Gardner. He won again in Germany and was on the podium in France and in Brazil.
He was quickly recognized as one of the top riders in the sport closing the season in the 8th position with 119 points, a great result considering that he did not finish 5 races out of 15.
1998 was the real beginning of his stellar career in the 500cc class.
Schwantz’s breakthrough though came in 1993 when he won the 500cc World Championship. The 500cc Grand Prix calendar counted 14 races that year and Schwantz managed to win four races and to always be on the podium apart from at the British Grand Prix in which he retired and at the Czech Grand Prix in Brno in which he was only fifth. He finished an exceptional season with a total of 248 points, well ahead of his nearest rival, Wayne Rainey. Speed and consistency made KS simply unbeatable in 1993.
Schwantz was known for his aggressive riding style and his willingness to take risks, his determination to win made him a fan favorite. KS cornering skills were exceptional, and he was able to slide the rear of his bike around corners in a way that other riders couldn’t match, take a look here to get an idea of what he was capable of https://www.youtube.com/watch?v=bomoMbvojvs
He was one of the most thrilling riders to watch in his prime, with a unique and flamboyant approach to racing.
One of Schwantz’s signature moves was his “backing it in” technique, where he would brake hard and slide the rear of the bike out, using the back tire to help him turn the bike quickly and effectively. This technique allowed him to take tight lines and make quick, decisive moves on the track, and it became one of his trademark riding styles.
Schwantz was also known for his exceptional throttle control, which he used to great effect in maintaining speed through corners and accelerating out of them. He was able to find traction where other riders couldn’t, allowing him to carry more speed and make passes in tight spaces.
Another key aspect of Schwantz’s riding style was his fearlessness. He was never afraid to take risks and make bold moves, even in the face of seemingly impossible odds. This willingness to push himself and his bike to the limit made him a thrilling rider to watch and helped him achieve great success on the track.
Overall, Kevin Schwantz’s riding style was marked by a combination of speed, skill, and daring, and it made him one of the most exciting and memorable riders in the history of MotoGP.
One of the most recognizable things about Schwantz was his iconic number 34. He chose this number because it was the reverse of his lucky number, 43. He used the number throughout his career, and it became synonymous with his name.
Schwantz retired from racing in 1995, citing a lack of motivation to continue. He had suffered several accidents during his career, including a serious crash at the 1993 Italian Grand Prix, which left him with a broken collarbone and wrist. Despite his injuries, he continued to race and was known for his resilience and determination.
Schwantz had several intense rivalries during his racing career, including with fellow Americans Wayne Rainey and Eddie Lawson. The battles between the three of them were legendary and added to the excitement of the sport. Schwantz’s beef with Rainey was particularly intense, The two were both highly competitive and often battled it out exchanging blows on and off the track. One of the best races that fans still remember was the 1991 Hockenheim Grand Prix, you can watch the last lap here https://www.youtube.com/watch?v=qWO2k63OFhc
Schwantz also fought often with Mick Doohan raising the level of competition in the sport at the time.
Schwantz was also known for his outgoing personality and his love for the fans. He always made time for his supporters, and he was generous with his time and resources. He was a true ambassador for the sport, and he helped to raise its profile around the world.
Schwantz retired from racing in 1995, but he remains active in the MotoGP world. He runs a riding school in the United States and also serves as an ambassador for various motorcycle-related brands. He is also involved in the organization of the US Grand Prix, which returned to the MotoGP calendar in 2013.
In conclusion, Kevin Schwantz is undoubtedly one of the greatest riders in the history of MotoGP. He won the 500cc World Championship in 1993 and was a dominant force in the sport throughout his career. He was much loved for his aggressive riding style and his iconic number 34 keeps selling plenty of merchandising.
Pictures, top to bottom:
Rikita, Kevin Schwantz, in Japan Grand Prix 1993, Creative Commons Attribution-Share Alike 3.0 Unported
Stu Newby, Kevin Schwantz, sitting on his Pepsi Cola Suzuki, waving his hands in the air and celebrating after winning the 1989 British Grand Prix., Creative Commons Attribution-Share Alike 2.0 Generic license.
Craig Morey, Kevin Schwantz at a demonstration event in 2010, Creative Commons Attribution-Share Alike 2.0 Generic license.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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