Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
September 3, 2025
Every Team’s Title Sponsor for the 2025 Formula 1 Season
Title sponsorship is one of the most coveted and high-impact assets in global sports marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige,[...]
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August 28, 2025
Why Global Companies Should Invest in China — And Why Formula E Is the Smartest Gateway
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then North Americ[...]
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August 27, 2025
NASCAR vs. IndyCar: comparing speed, spectacle and sponsorship opportunities
Two worlds, two philosophies, one passion: speed. NASCAR and IndyCar represent the essence of American motorsports, offering unique experiences for both fans and brands eager to connect with [...]
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July 25, 2025
MotoGP Calendar 2026
The 2026 MotoGP calendar is preparing to make history: for the first time in more than two decades, the Circus will return to race in Goiânia, Brazil, with a possible South American expansio[...]
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July 20, 2025
Advantages and disadvantages of sports sponsorship
If you’re a sports marketing enthusiast, a quick browse of the internet is enough to come across a rather strange question: “what advantages and disadvantages of sports sponsorshi[...]
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July 16, 2025
Formula E and MotoE, is this the future of motorsport?
The Formula E championship, single-seaters powered by an electric motor, concluded with the double race in New York. Jean-Éric Vergne reconfirmed himself as Champion of the category and it i[...]
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June 17, 2025
The new MotoGP 2027 rules: a revolution for safety, sustainability and entertainment
Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. [...]
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June 16, 2025
The technical regulation of MotoGP engines 2025 – 2026
The evolution of the MotoGP technical engine regulations is at the heart of the development strategies, sponsorship and communication choices of teams and sponsors. For a CMO or sponsorship m[...]
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June 13, 2025
24 Hours of Le Mans: rules, classes, history and the protagonists of 2025
The 24 Hours of Le Mans, part of the WEC World Championship, is the ultimate endurance race-a combination of technical innovation, human challenge and pure excitement. Each edition tells a un[...]
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June 11, 2025
Formula E calendar season 12 – 2025/2026
On June 9, 2025, the FIA and Formula E unveiled the provisional calendar for the twelfth 2025-2026 season, the most extensive ever with 18 races at 12 venues, including debuts in Miami and Ma[...]
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June 11, 2025
The F1 2026 calendar: all races, circuits, what’s new
The 2026 calendar of the Formula 1, officially announced on June 10, 2025, includes a season of 24 Grands Prix that will cross five continents and introduce new venues, logistical variations [...]
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May 19, 2025
How Much Should I Pay to Put My Company Logo on a F1 Car?
Formula 1 has long been the pinnacle of motorsport and a glittering global marketing stage. From Fortune 500 giants to ambitious tech startups, companies are drawn to the idea of their logo[...]
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May 8, 2025
WRC Calendar 2025: Full Race Schedule, Locations & Dates
The WRC Calendar 2025 features an expanded 14-round schedule, with new flyaway events in Paraguay, Chile, and Saudi Arabia alongside classic European, African, and Asian rallies. The season k[...]
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May 6, 2025
From Garage to Global: How Motorsport Turns Niche Brands into Global Icons
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 5, 2025
Why Motorsport Sponsorship Still Delivers in a Digital-First Era
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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May 2, 2025
McLaren Formula E Exit: What’s Changing for Sponsors and the Sport
In a significant shift within the motorsport landscape, McLaren Racing has announced its departure from the Formula E Championship at the conclusion of the 2024–25 season. This decision, st[...]
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April 2, 2025
Maximizing Sports Sponsorship Impact: A Strategic Guide for Brand Excellence and Future Growth
In today’s dynamic sports environment, sponsorship is far more than a promotional tactic—it is a strategic cornerstone that boosts brand visibility, forges deep emotional connections, and[...]
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March 20, 2025
Ground Effect F1: What Is It?
Ground effect has long been a game-changing aerodynamic principle in Formula 1, dramatically altering how cars generate downforce and perform on the track. In this blog, we’ll explore the t[...]
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March 19, 2025
F2 sponsorship and F3 sponsorship: a new frontier of opportunity
The world of motorsport is undergoing a profound transformation; the FIA F2 and F3 categories no longer represent simple transitional stages to Formula 1, but true laboratories of excellence,[...]
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March 14, 2025
Hot Wheels Formula 1: sponsorship between tradition, innovation and passion
Recently, the motorsport world has witnessed the birth of a new partnership, the multi-year partnership between Formula 1 and Hot Wheels, announced in 2024 and set to expand in 2025. This col[...]
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