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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted March 11, 2023 | In Formula 1, Formula1
Mario Andretti is one of the greatest automobile drivers of all time. Born February 28, 1940, in Montona, Italy, Andretti grew up in the United States, where he moved with his family at the age of fourteen. Since then, his life has been devoted to speed and motor racing.
Andretti’s career began in 1959, when he began racing in small local competitions. In 1964, Andretti was noticed by American racing team owner Dean Van Lines, who hired him to drive his car in single-seater races. From then on, Andretti never stops.
In the 1960s and 1970s, Andretti dominated the American automotive scene, winning the USAC National Championship four times and scoring victories in major races such as the Indianapolis 500 in 69 and the 12 Hours of Sebring. In 1978, Andretti became the first American driver, and for the time being the only one, to win the Formula One World Championship, taking the title with Lotus.
But Andretti’s career goes on. During the 1980s, Andretti focused on endurance racing, participating in races such as the 24 Hours of Le Mans and the 12 Hours of Daytona.
Today, Mario Andretti is an icon in the world of motorsports. But it is not only his skill as a pilot that makes him so respected. Above all, it is his passion for motorsports and his constant commitment to continuous improvement that has made him outstanding.
Andretti made his Formula 1 debut in 1968 with the Lotus team, and over the years he drove for several teams including Ferrari, Alfa Romeo and McLaren. He achieved a total of 12 wins, 18 pole positions and 86 podiums.
Winning the 1978 World Championship was undoubtedly the highlight of Andretti ‘s Formula 1 career. That year, Andretti won six races and scored nine pole positions, outpacing the other drivers and winning the title by a margin of 13 points over his nearest rival, Swedish driver Ronnie Peterson, his teammate who sadly died in the Italian GP at Monza.
Andretti’s Formula One World Championship victory was a great achievement, not only for him but also for Colin Chapman, the team’s owner, from whom the title had eluded him since 1973. Andretti was praised for his driving ability and determination, and his victory was seen as a triumph for all Americans who had dreamed of winning the Formula One World Championship and have not been able to do so since.
After winning the 1978 Formula 1 world championship, Andretti continued to race in this class for many years, earning more victories and podiums. His attention has also turned to other categories such as NASCAR and endurance racing.
Andretti’s impact on the racing world is still strong, and his name remains a symbol of speed and success. His family is deeply involved in the world of auto racing. His sons, Michael and Jeff, were both winning drivers. Michael won the CART (Championship Auto Racing Teams) Championship in 1991, while Jeff competed in NASCAR (National Association for Stock Car Auto Racing).
Michael’s daughter, Marissa, began racing karts at the age of eight and today is the VP of the Andretti Autosport team in addition to being the Managing Director of Andretti Technologies.
And his grandson, Jarett, is following in the family’s footsteps, currently racing for Andretti Autosport in theIMSAchampionship in the LMP3 class.
Andretti Autosport, is the racing team founded by Michael Andretti, son of Mario Andretti, in 2003. The team is based in Indianapolis, Indiana, and competes in many motor racing categories, including IndyCar, Formula E, Formula Americas, Superstar Racing Experience and Rallycross. The team has won numerous titles and races in these categories, cementing its reputation as one of the strongest and most competitive teams in the United States.
Andretti Autosport has also had considerable success in Formula Indy, the American racing series that was founded to be an alternative to Formula 1. The team won the Formula Indy Championship in 2004 Tony Kanaan, in 2005 with Dan Wheldon, in 2007 with Dario Franchitti and in 2012 with Ryan Hunter-Reay. In addition, the team has also won the famous Indianapolis 500 five times, in 2005 with Dan Wheldon,in 2007 with Franchitti in 2014 with Ryan Hunter-Reay in 2016 with Alexander Rossi and with Takuma Sato in 2017.
One of Andretti Autosport ‘s strengths is its ability to develop and train young talent. The team launched the careers of many drivers, including Danica Patrick, Marco Andretti (Michael’s son and Mario’s grandson), Carlos Munoz, Zach Veach and Colton Herta.
In summary, Andretti Autosport is one of the most important and respected teams in the United States, with a rich heritage and a long tradition of success. The team continues to be a major force in auto racing in America and around the world, and its name remains a symbol of excellence and commitment to motorsports. At the Moment Andretti Autosport is checking the feasibility of its entry into Formula1
Mario Andretti still holds numerous records in motorsport, despite the fact that it has been a long time since the end of his racing career. Here are some of the most important ones.
Pictures, top to bottom:
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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