June 27, 2022
But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a desirable destination especially for a specific target group of people who can reside in any[...]
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June 24, 2022
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 17, 2022
The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their i[...]
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May 31, 2022
The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vega[...]
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October 7, 2021
We talked and wrote about activations several times and we shared and analyse many sports activations ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in [...]
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July 13, 2021
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
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April 23, 2021
The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situat[...]
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April 2, 2021
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
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February 3, 2020
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
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December 1, 2019
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row. His team [...]
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January 28, 2019
How much do sports sponsorships in F1, MotoGP, football and tennis cost? A comparison of the minimum budget required to gain visibility. Sports sponsorships can be worth from a few thousand e[...]
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November 29, 2018
Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 385 points and It’s the fifth World Title for the British Driver. Sebastian Vettel with Ferrar[...]
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October 14, 2018
2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races sch[...]
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September 26, 2018
The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-[...]
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September 25, 2018
Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Anto[...]
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December 18, 2017
Possibly one of the biggest WTF moments in this 2017 F1 Season, the Stroll-Vettel collision after the Sepang race left everyone scratching their heads for a couple minutes. Eventually, after [...]
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December 18, 2017
Jenson Button‘s wild card during the 2017 surely was one for the ages. The former F1 World Champion sat behind the wheel for McLaren at the historic Monaco venue, chiming in for Fernand[...]
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December 18, 2017
The Vettel-Hamilton clash at Baku is possibly the biggest “hang on a minute” moment of the 2017 F1 season. Title contenders and arch-rivals made contact while lagging behind the S[...]
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November 29, 2017
Driver’s Championship Position Driver Points Nationality 1 Lewis Hamilton 363 GB 2 Sebastian Vettel 317 GER 3 Valtteri Bottas 305 FIN 4 Kimi Raikkonen 205 FIN 5 Daniel Ricciardo 200 AUS[...]
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November 26, 2017
Mercedes AMG Petronas’ Lewis Hamilton has won the 2017 Formula 1 Championship with 363 points. It’s the fourth World Title for the British Driver. Sebastian Vettel clinched the se[...]
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