Category: MotoGP
May 12, 2022
Full list of MotoGP 2022 sponsors
The 2022 MotoGP season has already entered the thick of the action, and we are pleased to present, once again, an updated and comprehensive guide to all the sponsors and partners of the main [...]
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February 18, 2022
LCR Honda MotoGP and Rete 110%: two-year partnership signed
Agreement for 2022 and 2023 between Lucio Cecchinello’s team and Rete 110%, leader in Superbonus 110% interventions. The “Rete 110%” brand will be on the uniforms of Nakagam[...]
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January 17, 2022
Sports marketing in 2022, between protocols, metaverse and transitions
We are living through interesting years. Above all, we are living through years that are significantly changeable and full of constant shifts in balance. In this perennial re-centering of wei[...]
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November 17, 2021
Thank you Vale. And for today, let’s not ask about tomorrow.
Valentino Rossi raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary career, but also of an incredible chapter in the history of this country and this sport. To[...]
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October 7, 2021
MotoGP 2022 Season Calendar
Barcelona, October 7th 2021 – Dorna has released the provisional Calendar for the 2022 MotoGP World Championship. The Calendar features 21 rounds and sees the paddock take to the track [...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times and we shared and analyse many sports activations ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in [...]
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August 25, 2021
How to build a 2022 MotoGP sponsorship program for your business
Start a program of sponsorship in MotoGP for your company takes time and a clear set of goals and priorities. While all major sports sponsorship programs may start from the same basics-the pr[...]
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August 24, 2021
The Top 10 Most Famous Brands in MotoGP Sponsorship
There’s no doubt about it: MotoGP remains one of the most coveted global motorsport marketing platforms. MotoGP sponsorship offers agencies and marketing departments a unique blend of speed[...]
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June 16, 2021
Understanding the Sports Sponsorship Process from an Agency Expert
Sports marketing agencies have a different perspective when it comes to building and kicking off the right sports sponsorship process. While clients and brands are usually more enthralled by [...]
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May 14, 2021
How and where to watch MotoGP races live
As a motorsport marketing agency, one of the first questions we ask ourselves when we are looking at a new project is wether the sport we are discussing is popular among our target. Do people[...]
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May 6, 2021
MotoGP 2021 Calendar – With Updates
More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent ye[...]
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May 4, 2021
Top 5 moments of MotoGP racing
They say special people make special plays on special days. So when the greatest riders of all time battle each other on the world’s most iconic tracks, legendary moments come to life, buil[...]
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April 20, 2021
ML | Mirco Lazzari Magazine | Number 5
Here we are, back on track. Finally. Few, 15 of us, however, are there. And with pride. Everything is different, everything is strange. Kudos, however, to those who have managed to make it po[...]
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April 20, 2021
ML | Mirco Lazzari Magazine | Issue 4
The tale of this great feat seems almost trivial: two strong drivers running for two great Manufacturers, competing at the last race for the title. But trivial is the wrong adjective to pair [...]
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April 7, 2021
Top 6 MotoGP documentaries and series and Where to Watch Them
What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other p[...]
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February 8, 2021
The calculation of ROI (return on investment) in sports marketing
A sponsor must know how to measure the value his or her investment has created. The ROI calculation not only provides an assessment of what happened, but is also a useful tool for considering[...]
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November 18, 2020
The reasons for Mir’s success: a story of intelligence and pragmatism
Mir has won for the first time the MotoGP World Championship in a strange year, very strange. For this reason, both his victory and his Suzuki are a symbol of pragmatism, talent and intellige[...]
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November 2, 2020
MotoGP 2020 Calendar – with Updates
It will probably be an Iberian-centric world championship, with 8 out of 15 races held on Spanish soil, including the four circuits of Jerez, Barcelona, Valencia and Aragon [...]
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July 22, 2020
MotoGP: Riders or super heroes?
MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conc[...]
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March 8, 2020
Coronavirus and MotoGP: will COVID-19 change Grand Prix motorcycle racing?
The global spread of Coronavirus has forced organizers to cancel the race in Qatar and postpone the race in Malaysia. Ezpeleta and Dorna Sports assure us that there will be a 2020 MotoGP seas[...]
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