Category: Sport Sponsorship
April 5, 2018
How do I find sponsors for my team?
How do I find sponsors for my team? Our job is to provide consultancy to companies and brands wishing to use sports as a marketing and communication tool As a sponsorship agency, we are often[...]
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March 18, 2018
MotoGP TV coverage hits new highs in 2018
More than a hundred broadcasters bring the best of the world’s fastest motorcycle racing Championship to millions of viewers worldwide 2018 MotoGP TV Coverage As the engines fire up for[...]
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October 25, 2017
Global Sports Sponsorship Spending
Sports Sponsorship Spending We are fast approaching the end of the year, and the projection data for total worldwide sponsorship spending in 2017 reached a stunning $62.8 billion, with an inc[...]
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October 18, 2017
Bologna serve up Camst renewal
Top-flight Italian soccer side Bologna have extended their longstanding sports sponsorship partnership with Camst for a further year. Christoph Winterling, Bologna’s marketing and commercia[...]
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October 18, 2017
NBA, KIA sign sponsorship extension
Saad Chehab, vice president of marketing communications for Kia Motors America, added: “The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness a[...]
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October 11, 2017
New Jersey Devils run with Metropolitan Riveters
The National Hockey League’s (NHL) New Jersey Devils have entered a three-year strategic partnership with National Women’s Hockey League (NWHL) team the Metropolitan Riveters to help grow[...]
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October 11, 2017
Inter Milan signs sponsorship with electric mobility partner Nilox
Italian soccer team Inter Milan have announced a one-year partnership with sports technology brand Nilox. In a deal announced on Wednesday, Nilox will be listed as the Serie A outfit’s of[...]
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October 10, 2017
Fiba, ESPN sign 5-year partnership
Us cable broadcaster ESPN has signed an agreement to show Fiba-sanctioned international basketball tournaments for the next five years. The deal, which runs until September 2021, includes the[...]
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October 10, 2017
Controversial "Anthem rule" to make NFL players stand to be discussed
As the NFL continues to be embroiled in controversy over players protesting during the national anthem, team owners are reportedly considering making a change. According to Dow Jones (via CNB[...]
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October 8, 2017
La Liga, El Corte Inglés sign sponsorship deal over travel agency
The agreement will see the department store’s Viajes El Corte Inglés brand become La Liga’s official travel agency for the 2017/18 season, in a deal which covers both the top-flight La L[...]
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October 8, 2017
AS Roma and new agency LaPresse sign sponsorship deal
Italian soccer team AS Roma announced a four-year partnership with national news agency. LaPresse, Italy’s leading multimedia news agency, has entered into a four-year strategic partne[...]
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October 5, 2017
TJ Watt inks Reebok deal
NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only fo[...]
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October 5, 2017
Formula One Group to open New York office
The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US. The specific location of [...]
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October 4, 2017
AS Roma suit up with Hugo Boss
German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season. Under the new agreement, Hugo Boss will provide a range of casual clothing fo[...]
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October 4, 2017
Tennessee Titans raise a glass with Ole Smoky
The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery. “Nothing screams Tennessee spirit more t[...]
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October 3, 2017
YouTube TV becomes first presenting sponsor of MLB World Series
YouTube TV, an over-the-top (OTT) live streaming offering which launched in several US markets earlier this year, will have advertisements and on-air call-outs throughout World Series coverag[...]
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October 3, 2017
Poste Italiane delivers FIGC partnership
The Italian Football Federation (FIGC), the governing body for soccer in Italy, has agreed a new partnership with Poste Italiane. “We’re honoured to be involved with a prestigious brand s[...]
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October 3, 2017
Konami pens AC Milan deal for PES 2018
The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a s[...]
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October 3, 2017
Italian national soccer team keeps things sweet with Goleador
Confectionery brand Goleador has signed a partnership agreement with the Italian Football Federation (FIGC), the governing body for soccer in Italy. “The Goleador brand has a direct link wi[...]
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October 3, 2017
RCI Bank and Services steers into Renault Sport partnership
The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]
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