Category: Sport Sponsorship
April 29, 2018
Shedding a light on “Sports Marketing”. Sponsorship is finding its feet in this field.
In 2016, $60.1 billion was spent Globally by brand marketers on sponsorship deals. An increase of 4.6% from 2015 (IEG, 2017). This growing popularity of sponsorship deals is mainly due to 4[...]
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April 29, 2018
What’s a sponsorship plan and how to use it
How to develop a Sponsorship Plan If you (rightly) decide to start sponsoring a sport, it is good to make a plan to exploit all the opportunities related to your partnership. This is not a t[...]
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April 25, 2018
Sponsorship Vs Advertising, strengths and weaknesses, a clear comparison
At RTR we deal only with sponsorships so we could be accused of being, if we stay in sports, supporters of sponsorship…and this is a necessary premise. We will, therefore, try to give [...]
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April 23, 2018
Is it better to partner with a team or to invest in advertising boards around pitches and tracks?
Stadiums and on track advertising: the main difference between the use of advertising boards and the sponsorship of a team. There is only one way of dealing with this subject: brutally. The s[...]
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April 18, 2018
Can you find me a sponsor?
Looking for sponsorship? Can RTR Sports help you? No, we can’t. And, quite frankly, you should stop looking for one. Let’s try and be honest here, shall we, and take a good step back. Mos[...]
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April 5, 2018
How do I find sponsors for my team?
How do I find sponsors for my team? Our job is to provide consultancy to companies and brands wishing to use sports as a marketing and communication tool As a sponsorship agency, we are often[...]
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March 18, 2018
MotoGP TV coverage hits new highs in 2018
More than a hundred broadcasters bring the best of the world’s fastest motorcycle racing Championship to millions of viewers worldwide 2018 MotoGP TV Coverage As the engines fire up for[...]
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October 25, 2017
Global Sports Sponsorship Spending
Sports Sponsorship Spending We are fast approaching the end of the year, and the projection data for total worldwide sponsorship spending in 2017 reached a stunning $62.8 billion, with an inc[...]
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October 18, 2017
Bologna serve up Camst renewal
Top-flight Italian soccer side Bologna have extended their longstanding sports sponsorship partnership with Camst for a further year. Christoph Winterling, Bologna’s marketing and commercia[...]
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October 18, 2017
NBA, KIA sign sponsorship extension
Saad Chehab, vice president of marketing communications for Kia Motors America, added: “The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness a[...]
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October 11, 2017
New Jersey Devils run with Metropolitan Riveters
The National Hockey League’s (NHL) New Jersey Devils have entered a three-year strategic partnership with National Women’s Hockey League (NWHL) team the Metropolitan Riveters to help grow[...]
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October 11, 2017
Inter Milan signs sponsorship with electric mobility partner Nilox
Italian soccer team Inter Milan have announced a one-year partnership with sports technology brand Nilox. In a deal announced on Wednesday, Nilox will be listed as the Serie A outfit’s of[...]
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October 10, 2017
Fiba, ESPN sign 5-year partnership
Us cable broadcaster ESPN has signed an agreement to show Fiba-sanctioned international basketball tournaments for the next five years. The deal, which runs until September 2021, includes the[...]
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October 10, 2017
Controversial "Anthem rule" to make NFL players stand to be discussed
As the NFL continues to be embroiled in controversy over players protesting during the national anthem, team owners are reportedly considering making a change. According to Dow Jones (via CNB[...]
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October 8, 2017
La Liga, El Corte Inglés sign sponsorship deal over travel agency
The agreement will see the department store’s Viajes El Corte Inglés brand become La Liga’s official travel agency for the 2017/18 season, in a deal which covers both the top-flight La L[...]
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October 8, 2017
AS Roma and new agency LaPresse sign sponsorship deal
Italian soccer team AS Roma announced a four-year partnership with national news agency. LaPresse, Italy’s leading multimedia news agency, has entered into a four-year strategic partne[...]
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October 5, 2017
TJ Watt inks Reebok deal
NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only fo[...]
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October 5, 2017
Formula One Group to open New York office
The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US. The specific location of [...]
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October 4, 2017
AS Roma suit up with Hugo Boss
German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season. Under the new agreement, Hugo Boss will provide a range of casual clothing fo[...]
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October 4, 2017
Tennessee Titans raise a glass with Ole Smoky
The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery. “Nothing screams Tennessee spirit more t[...]
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