Category: Sport Sponsorship
July 17, 2019
How sports sponsorships work in Italy and worldwide
We are often asked how sports sponsorships work in Italy and in the world. The most frequent questions include: “What does it mean to be a sponsor?”, “What do sponsors do?” and genera[...]
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July 17, 2019
Sponsoring the Clinica Mobile: visibility and storytelling
The Clinica Mobile is a medical facility established in the seventies that has been travelling with the world MotoGP and Superbike championships ever since. It represents an excellent opportu[...]
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July 16, 2019
Sports marketing and sports communication: how the story began
Back to basics to find out the meaning of two phrases that are often used mistakenly: sports marketing and sports communication. What is marketing exactly? Although it may sound banal to s[...]
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July 15, 2019
Sports sponsorships: highly effective, but with ever elusive resources
When did the sponsorship crisis begin in Italy? The easiest answer would be 2008 in conjunction with the economic crisis. Honestly, we are going through a perfect storm where multiple factor[...]
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July 10, 2019
What are the advantages of sports sponsorships?
If you are considering an investment in sports sponsorships, it is essential to exactly know the commercial advantages they can offer. I am pretty sure that you must have already asked you[...]
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July 8, 2019
Good reasons to choose MotoGP sponsorship
RTR Sports Marketing has focused its core business on sponsorships in MotoGP and motorsports marketing ever since 1995. At RTR we specialize in the provision of consultancy services to compa[...]
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June 19, 2019
Sports events and tourism: a successful marriage
A largely growing trend in the context of sports marketing is the creation of a marketing bond between sports and the geographical areas where sports events take place. On the one hand, all[...]
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June 11, 2019
Sponsorship agreement: the sponsorship contract and sponsorship form
We happen quite frequently to be contacted through this blog and our email address—info@rtrsports.com—for information on sports sponsorship agreements, such as “How do you write a spon[...]
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June 10, 2019
International sponsorships in sports: why sport is key when you’re going global
As we all know, sponsorship is vital when companies want to go big and attack the global market with coherent, bold, effective campaigns. If you’re a brand with an international outlook, it[...]
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June 9, 2019
Can we sponsor just one race? Local, Regional and Event sponsorship
At RTR Sports Marketing, we are often asked: “Our company only operates in one country — can we still sponsor a MotoGP team for just our home race?” The answer is yes. In fact, there ar[...]
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June 5, 2019
What is the difference between sponsorship and donation?
As a brand that wants to support sports and invest in teams or athletes, it’s important to know what your aims are – and whether you want to provide monetary support only, or be invol[...]
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June 3, 2019
Sport sponsorship in Russia
There’s no question that Russia has been involving itself in the world of international sports for a long time. Before hosting last year’s Fifa World Cup, the Black Sea resort of Sochi he[...]
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May 19, 2019
Why has Formula 1 become such a bore? Causes and consequences
Practice without theory is blind: who could doubt this? This is why theory cannot be ignored and, when something does not work or practice gives poor results, it should be given back its cent[...]
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May 14, 2019
What does sports sponsorship in Germany look like?
As one of the world’s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the[...]
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May 8, 2019
Sports sponsorship in Africa: how African brands are supporting international sports
In recent years, the African continent has transformed sport from a vehicle for local visibility to a global strategic lever. With targeted investments, African governments and brands are bui[...]
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May 8, 2019
Sports sponsorship in Africa 2: the international brands supporting African sports
Sports sponsorships continue to find tremendous opportunities in Africa: from supporting emerging sports to projects linked to youth academies, from local teams to national championships, spo[...]
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May 7, 2019
iGaming and Betting: why sponsor MotoGP
In recent years, anyone who has watched a Moto3, Moto2 or MotoGP race will have noticed a recurring theme: the outcome is almost impossible to predict until the very last corner. This is not [...]
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May 1, 2019
Sport sponsorship in the Netherlands
When it comes to sports sponsorship in The Netherlands, what does your mind immediately go to – football, potentially, or maybe cycling? As experts in all things motorsport, when we [...]
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April 30, 2019
Sport sponsorship in Switzerland
Swiss and international brands know the value of sports sponsorship in Switzerland – and that it means opportunities to display strong Corporate Social Responsibility, support public [...]
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April 25, 2019
Formula E and Formula 1 sponsorships: differences and affinities
The constant rise of Formula E sponsorships is linked to some aspects that are peculiar to this new and very lucky discipline, which range from environmental sustainability to racing in city [...]
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