Category: Sports Marketing
June 16, 2021
Understanding the Sports Sponsorship Process from an Agency Expert
Sports marketing agencies have a different perspective when it comes to building and kicking off the right sports sponsorship process. While clients and brands are usually more enthralled by [...]
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May 6, 2021
MotoGP 2021 Calendar – With Updates
More than a provisional calendar, the schedule shared by the Spanish organization is a manifesto of intent: 20 races, 9 months of competition and a very similar structure to that of recent ye[...]
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April 23, 2021
2021 Formula E Calendar
The Formula E championship, as it happens for Formula 1 and MotoGP, evaluates the evolution of the pandemic day by day, periodically reviewing the organization of its calendar. Once the stage[...]
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April 23, 2021
2021 Formula 1 Calendar
The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situat[...]
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April 7, 2021
Top 6 MotoGP documentaries and series and Where to Watch Them
What do we do when racing is not on? “We ride” says a man in the crowd, and he’s right. But what do we do when racing is not on and we cannot ride? We sit on the couch and watch other p[...]
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April 2, 2021
Who are the top 10 drivers in Formula 1
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
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March 26, 2021
The “Best worst moment”. Sponsorship in the time of Covid: an interview with RTR Sports’ Riccardo Tafà
Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, b[...]
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February 15, 2021
How Sponsorship Activation is different from Sponsorship Rights
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]
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February 15, 2021
What are the fundamental obstacles of Motorsports Marketing?
Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known [...]
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December 11, 2020
MotoGP: the teams, the riders, the sponsors
On the eve of this MotoGP 2020 season, we want to present on our blog a complete guide to the eleven teams who will take part in the Championship. It is not the first time that on these pages[...]
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November 27, 2020
Serena Williams: the athlete who has changed the tennis world and the way of doing business
When we talk about the greatest and most famous female athletes in the world, anyone will mention her name; Serena Williams has in fact become the symbol of women’s sport, by far the mo[...]
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November 19, 2020
Djokovic and sponsorship: the power of the nr. 1 in the world
The 2020 Nitto ATP Finals, the event that concludes the tennis season and celebrates the 8 strongest players in the world, have just started in London. It seems like yesterday but it has alre[...]
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November 18, 2020
The reasons for Mir’s success: a story of intelligence and pragmatism
Mir has won for the first time the MotoGP World Championship in a strange year, very strange. For this reason, both his victory and his Suzuki are a symbol of pragmatism, talent and intellige[...]
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November 16, 2020
Federer, Sponsors and Tennis. How King Roger has changed and influenced sports marketing
When it comes to the most famous sport personalities in the world, surely his name is one of those that people mention straight away. And if we talk about tennis specifically, it is certainly[...]
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October 12, 2020
Sport, lockdown and sponsorship, where are we heading in the next few months?
Some weeks ago, Boris Johnson spoke to the Nation saying that in the next 6 months the government will impose new restrictions in order to attempt to minimize the spread of Covid-19. Some of [...]
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September 18, 2020
Why should companies sponsor? Let’s begin with the bases
Although sponsorship is today a significantly common marketing tool, people that work in the marketing and communication sector often ask us why it is useful to sponsor and why companies choo[...]
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May 27, 2020
Why should you choose a sponsorship agency?
In an era where everything is just a click away, why should you choose a sponsorship agency to support you? Unfortunately, and probably because of its rather recent genesis, within the world [...]
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May 10, 2020
Mirco Lazzari’s ML Magazine – Issue 2
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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May 5, 2020
What will sports marketing after Covid 19 Look like?
Sports Marketing and Coronavirus Covid-19 has hit hard on any sector of life. It has affected us and all that is dear to us: loved ones, habits and certainties. More than ever, this has been [...]
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April 19, 2020
Mirco Lazzari’s ML Magazine – Issue 1
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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