Category: Sports Marketing
May 5, 2023
Everything there is to know about the Aramco formula 1 sponsorship deal
Saudi Arabian Oil Company, also known as Aramco, is a major sponsor of Formula 1. Aramco is one of the largest companies in the world by revenue and is the most profitable company globally. T[...]
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May 2, 2023
Influencer marketing and sports marketing in the era of “digital sponsorship”
In the following lines we explore the growing importance of social media andinfluencer marketing in the digital age, focusing on how companies can use top athletes and sports teams for effect[...]
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May 1, 2023
6 research backed reasons why sponsorship is the ultimate tool for skyrocketing your company’s turnover
In today’s rapidly evolving business landscape, it has become more crucial than ever for companies to explore innovative marketing strategies to stay ahead of the competition. In this c[...]
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May 1, 2023
Courtside and Perimeter Advertising in Sports Events: Engaging the Audience Seamlessly
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative strategies to capture the attention of their target audience effectively. Perimeter advertising has e[...]
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April 28, 2023
The Ultimate Guide to Overcoming 15 Motorsport Sponsorship Objections: Unlocking Business Benefits and Maximizing ROI
Motorsport sponsorship can be an exciting opportunity for businesses to expand their reach, build brand awareness, and connect with new audiences. However, potential sponsors may have concern[...]
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April 19, 2023
Experiential sports marketing
Experiential sports marketing has become an essential tool for engaging consumers and building brand loyalty in the highly competitive sports industry. By creating immersive and memorable exp[...]
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April 5, 2023
The 2023 World Superbike calendar: all WSBK races and Grand Prix
It starts again from Australia, and specifically from the spectacular Phillip Island circuit, the World Superbike World Championship (WorldSBK) 2023. There are 12 stages in the season, which [...]
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March 31, 2023
The Importance of Youth Sport Sponsorship: Fostering Community Growth and Future Sports Stars
Youth sport sponsorship is a crucial component in nurturing the athletic talents of young individuals, promoting physical activity, and fostering community engagement. Companies that choose t[...]
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February 20, 2023
MotoGP and F1 sponsorship, the Romanian wave is coming. We explain why.
Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves hear[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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November 28, 2022
Why are car manufacturers returning to WEC?
The WEC, World Endurance Championship, is the ultimate testing ground for sports car racing, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, w[...]
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September 12, 2022
Formula 1 in the US: What’s behind its rise in popularity?
Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]
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May 31, 2022
Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vega[...]
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March 22, 2022
Athlete, Team, or Championship: How to Choose the Right Sponsorship
It’s 2024 and a marketing director at a mid-sized company — B2B technology, growing exports, expanding communications budget — finds three proposals on the table: a title sponsorshi[...]
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February 4, 2022
Understanding sponsorship: culture, values and goals
Sports sponsorships have become increasingly popular in recent years as businesses seek to leverage the emotional connection that fans have with their favorite teams as a way to build brand a[...]
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February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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January 22, 2022
Sports Marketing types: marketing of sport and marketing through sport
A key crossroads for sports marketing consists in the one marked by the different sports marketing types. This discipline is very often addressed without considering the dual meaning of it[...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
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September 24, 2021
Which motorsport is the fastest?
There are several types of motorsports that are considered the fastest, depending on the specific criteria used to measure speed. Here are some examples: Land speed records: The fastest land [...]
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July 21, 2021
5 Benefits of Sports Sponsorships in the Digital Age
Sport sponsorship and sports marketing are extremely efficient tools to improve your brand’s digital strategy and online engagement. Here are five reasons why you should use sports to boost[...]
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