Category: Sports Marketing
May 16, 2023
Sports Sponsorship and Brand Loyalty: Key Success Strategies
Businesses strive to attain the greatest ROI and build a strong relationship with their customers in today’s fiercely competitive sports sponsorship market. As decision-makers in promin[...]
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May 16, 2023
Navigating the World of Sports Sponsorship: A Guide for Modern Entrepreneurs
As the world of sports evolves, the landscape of sports sponsorship is constantly changing and expanding. For modern entrepreneurs seeking to leverage the power of sports for their brands, st[...]
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May 11, 2023
Motorsport Agency: What Is It and What Does It Do?
Introduction The exhilarating world of motorsport, characterized by speed, high performance, and advanced technology, serves as an exciting platform for promoting brands and businesses. This [...]
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May 11, 2023
DHL & F1: A longstanding partnership
At RTR we believe that great partnerships must be formed from sponsorship deals—DHL and F1 are a great example of that, as they’ve collaborated to achieve remarkable growth. In 2021, DHL [...]
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May 10, 2023
Sports PR companies and Motorsports
Sports PR companies are experts in developing and executing public relations campaigns that build brand awareness and generate buzz around a sport property [...]
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May 5, 2023
Everything there is to know about the Aramco formula 1 sponsorship deal
Saudi Arabian Oil Company, also known as Aramco, is a major sponsor of Formula 1. Aramco is one of the largest companies in the world by revenue and is the most profitable company globally. T[...]
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May 2, 2023
Influencer marketing and sports marketing in the era of “digital sponsorship”
In the following lines we explore the growing importance of social media andinfluencer marketing in the digital age, focusing on how companies can use top athletes and sports teams for effect[...]
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May 1, 2023
6 research backed reasons why sponsorship is the ultimate tool for skyrocketing your company’s turnover
In today’s rapidly evolving business landscape, it has become more crucial than ever for companies to explore innovative marketing strategies to stay ahead of the competition. In this c[...]
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May 1, 2023
Courtside and Perimeter Advertising in Sports Events: Engaging the Audience Seamlessly
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative strategies to capture the attention of their target audience effectively. Perimeter advertising has e[...]
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April 28, 2023
The Ultimate Guide to Overcoming 15 Motorsport Sponsorship Objections: Unlocking Business Benefits and Maximizing ROI
Motorsport sponsorship can be an exciting opportunity for businesses to expand their reach, build brand awareness, and connect with new audiences. However, potential sponsors may have concern[...]
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April 19, 2023
Experiential sports marketing
Experiential sports marketing has become an essential tool for engaging consumers and building brand loyalty in the highly competitive sports industry. By creating immersive and memorable exp[...]
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April 5, 2023
The 2023 World Superbike calendar: all WSBK races and Grand Prix
It starts again from Australia, and specifically from the spectacular Phillip Island circuit, the World Superbike World Championship (WorldSBK) 2023. There are 12 stages in the season, which [...]
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March 31, 2023
The Importance of Youth Sport Sponsorship: Fostering Community Growth and Future Sports Stars
Youth sport sponsorship is a crucial component in nurturing the athletic talents of young individuals, promoting physical activity, and fostering community engagement. Companies that choose t[...]
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February 20, 2023
MotoGP and F1 sponsorship, the Romanian wave is coming. We explain why.
Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves hear[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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November 28, 2022
Why are car manufacturers returning to WEC?
The WEC, World Endurance Championship, is the ultimate testing ground for sports car racing, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, w[...]
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September 12, 2022
Formula 1 in the US: What’s behind its rise in popularity?
Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]
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August 7, 2022
What is a Title sponsor?
Title sponsorship, otherwise known as a “naming sponsor,” “gold sponsor,” or “worldwide sponsor,” holds the highest level of significance when it comes to [...]
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May 31, 2022
Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vega[...]
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March 22, 2022
Championships, teams, and athletes – where should your sponsorship be focused?
Is it better to sponsor a Championship, a team or a club, or a specific athlete? This is a very common question we are often asked and it’s actually a very good question every company s[...]
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