Category: Sports Marketing
June 17, 2022
Why do Formula 1 cars make sparks?
In June 2022 Formula 1 had just brought ground effect back, and the cars, sucked down onto the track, left trails of sparks behind them that had not been seen like that for years. I wrote thi[...]
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June 3, 2022
Formula 1’s top 7 drivers for endorsement and sponsorship deals
In 2022, putting this ranking together meant looking at who was winning and who had the most followers. In 2026 that is no longer enough: Lewis Hamilton races for Ferrari, Lando Norris is the[...]
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April 15, 2022
Crypto sponsorships in sport: from the boom to the FTX collapse, who is left in 2026
In just over ten years, cryptocurrencies went from the livery of a NASCAR car paid for by an online whip-round to deals worth hundreds of millions with Formula 1, the NBA and the Champions Le[...]
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March 30, 2022
Updating the product to stay ahead of the competition: Product Life Management and F1
In March 2022 Formula 1 had just launched a brand-new set of rules, with ground-effect cars designed to overtake more, and the first two races had delivered a great show and record ratings in[...]
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March 25, 2022
What an event marketing company is, what it does and which services it offers
The world of events is huge, and the market of agencies that handle them is just as broad and varied. Before choosing who to work with, it is worth taking a step back to understand how events[...]
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March 22, 2022
Athlete, Team, or Championship: How to Choose the Right Sponsorship
It’s 2024 and a marketing director at a mid-sized company — B2B technology, growing exports, expanding communications budget — finds three proposals on the table: a title sponsorshi[...]
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March 16, 2022
Experiential marketing agency: what it does and why sport is the ideal ground
It is talked about a lot and it is one of the liveliest areas of marketing. But what exactly is experiential marketing, and what does an experiential marketing agency actually do? And why is [...]
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March 10, 2022
Sports marketing agency and entertainment marketing agency: the differences
Companies often ask us whether we offer entertainment marketing services. It is an understandable question: sport and entertainment are close worlds, and sport is to all intents and purposes [...]
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February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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January 22, 2022
Sports Marketing types: marketing of sport and marketing through sport
A key crossroads for sports marketing consists in the one marked by the different sports marketing types. This discipline is very often addressed without considering the dual meaning of it[...]
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January 4, 2022
Sports marketing in 2022, between protocols, the metaverse and transitions: the review four years on
In January 2022 the world was struggling out of its second pandemic winter, Omicron was filling the headlines and sport was trying to picture its future between health protocols, new markets [...]
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October 26, 2021
NBA and Formula 1: when sports marketing goes cross-audience (and what happened next)
Austin, October 2021. A half-court basketball set-up appears in the Circuit of the Americas paddock, the drivers go head to head at free throws, on the NBA’s social channels the league&[...]
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October 7, 2021
How Formula 1 works: everything you wanted to know but never dared to ask (2026)
There comes a moment in the life of every new Formula 1 fan when the question becomes unavoidable: why did that driver pit if he was leading? It is the moment when the fastest sport in the wo[...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
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July 13, 2021
The Top 10 Most Famous Brands in Formula 1
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
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July 6, 2021
How sports sponsorship helps a company grow: 7 reasons (2026)
When an ad break interrupts a film, we get up for a glass of water. When a logo flashes past on the fairing of a MotoGP bike during a last-lap duel, we stay glued to the screen. It is the sam[...]
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June 29, 2021
The sports sponsorship process explained by an agency: the 8 stages (2026)
Seen from the outside, a sports sponsorship looks like a decision taken on instinct: a passionate CEO, a handshake in the paddock, a logo on the fairing. Seen from the inside, it is a process[...]
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May 31, 2021
Motorsport Sponsorship: Emotional Impact and Memories
We are pleased to publish this article by Salvatore Valerioti, writer at Blog del Ring. “Give a child a sheet of paper, some crayons, and ask them to draw a car — they will certainly [...]
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April 8, 2021
The 8 best MotoGP documentaries and series and where to watch them (2026)
Some sports tell their own story on a Sunday afternoon. MotoGP has also learned to tell its story in the months when there is no racing, and much of the credit goes to sponsors. Behind the be[...]
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April 2, 2021
Who are the top 10 drivers in Formula 1
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
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