Category: Sports Marketing
March 26, 2021
The “Best worst moment”. Sponsorship in the time of Covid: an interview with RTR Sports’ Riccardo Tafà
Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, b[...]
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February 15, 2021
How Sponsorship Activation is different from Sponsorship Rights
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]
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February 15, 2021
What are the fundamental obstacles of Motorsports Marketing?
Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known [...]
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May 27, 2020
Why should you choose a sponsorship agency?
In an era where everything is just a click away, why should you choose a sponsorship agency to support you? Unfortunately, and probably because of its rather recent genesis, within the world [...]
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May 10, 2020
Mirco Lazzari’s ML Magazine – Issue 2
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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April 19, 2020
Mirco Lazzari’s ML Magazine – Issue 1
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
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February 3, 2020
Answering all your Formula 1 questions. Welcome to our F1 FAQ.
What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an impor[...]
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October 28, 2019
Best Sports Marketing Agencies for MotoGP Sponsorship
Sometimes we are asked by potential customers which Sports Marketing Agency they should consider for their activities around MotoGP and motorsports in general. It’s a valid question –[...]
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July 25, 2019
MotoGP Hospitality in Italy: Misano or Mugello?
Updated September 2026 Misano or Mugello: which one to choose? Many of the people who contact us to learn about our services ask the same question: “is Misano better or Mugello?” [...]
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July 24, 2019
Pay TV and Motorsport Sponsorships: Visibility vs. Exclusivity
Over the past two decades, the way motorsport is broadcast has undergone a profound transformation. First, free-to-air TV gave way to pay TV, then streaming arrived. Each shift has redrawn th[...]
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July 24, 2019
VIP Village for Dummies | MotoGP Mugello
What to do, what to expect, how to get organised when you receive a VIP Pass for the most beautiful Grand Prix in the world MOTOGP AND THE VIP VILLAGE If you are reading this, you are about t[...]
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July 21, 2019
Things to do to become a MotoGP sponsor
Let’s start this post with an example. After some research and various meetings, a company eventually decides to invest in sports marketing to engage its target more efficiently. The com[...]
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July 14, 2019
Making the best possible use of a paddock pass
Access to the MotoGP paddock after long coveting You have always been a fan of Valentino, Marquez, or Dovizioso, and you have eventually succeeded in finding a paddock pass. What’s next [...]
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July 10, 2019
8 tips to make the best out of a MotoGP Grand Prix weekend
Lovers of motor sports will find nothing more exciting than a weekend at the racing track. The smell of tyres biting the asphalt, roaring engines and the passionate enthusiasm of the audienc[...]
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July 10, 2019
What are the advantages of sports sponsorships?
If you are considering an investment in sports sponsorships, it is essential to exactly know the commercial advantages they can offer. I am pretty sure that you must have already asked you[...]
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July 8, 2019
Good reasons to choose MotoGP sponsorship
RTR Sports Marketing has focused its core business on sponsorships in MotoGP and motorsports marketing ever since 1995. At RTR we specialize in the provision of consultancy services to compa[...]
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July 8, 2019
MotoGP Paddock Pass: What It Is, Why It’s Not for Sale, and How to Get In
Updated August 2026. Every Grand Prix Thursday, outside the gates of Misano or Mugello, someone is promising to sell what is not for sale. The MotoGP Paddock Pass is arguably the most misunde[...]
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July 7, 2019
Sports testimonials: here come the true celebrities!
In today’s social imaginary sports people have taken the role that mass audience used to recognize to actors first and musicians then, starting from the 60s onwards: people to love and to f[...]
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June 11, 2019
Sponsorship agreement: the sponsorship contract and sponsorship form
We happen quite frequently to be contacted through this blog and our email address—info@rtrsports.com—for information on sports sponsorship agreements, such as “How do you write a spon[...]
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