Category: Sports Marketing
July 25, 2023
The 2024 Formula E Calendar + Downloadable PDF Calendar
Formula E, the electrifying apex of sustainable racing, has unveiled its highly anticipated 2024 calendar, sparking waves of enthusiasm across the motorsport world. With 17 pulse-pounding ra[...]
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July 25, 2023
Analyzing the 2023 trends in motorsport sponsorship: activation strategies and brand objectives
Analyzing trends in motorsport sponsorship is a critical task for marketing professionals. It provides valuable insights into the ever-changing landscape of the industry and guides the decisi[...]
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July 24, 2023
The sponsors of the 2023 Formula E World Championship
Formula E, alongside MotoE and Extreme-E, represents the forefront of a potential revolution in motorsport, harnessing alternative technologies. The key advantage of these series is their emi[...]
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July 24, 2023
Sponsoring the Formula 1 Teams: cultures, values, assets, and brand personalities
F1 teams have distinct cultures, values, assets, and brand personalities. Choosing the right fit is crucial for your F1 sponsorship success. Introduction on the benefits of sponsorship in For[...]
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July 21, 2023
Analyzing the Value of Sponsorship in MotoGP: how much is a sponsor worth?
In the world of business and marketing, sponsorship plays a pivotal role in establishing new and meaningful relationships between brands. It serves as a powerful tool for enhancing a company&[...]
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July 12, 2023
Ferrari Wins at Le Mans: is endurance better than F1 for the Scuderia’s marketing?
The recent victory of Scuderia Ferrari at the 24 Hours of Le Mans has been nothing short of seismic. Ferrari has been a household name in the world of motorsport for almost a century, but the[...]
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July 11, 2023
VR46 sponsorship: is the Doctor still bigger than MotoGP?
Valentino Rossi, aka “The Doctor”, has wielded an influence over the world of motorsports that extends far beyond his last lap on the race track. Despite retiring from professiona[...]
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July 10, 2023
The Las Vegas Grand Prix: F1’s Biggest, Boldest Move
The glitz, glamour, and spectacle of the Formula 1 series has found a fitting new home – Las Vegas. The F1 Las Vegas Grand Prix, a momentous strategic decision by the F1 organization, t[...]
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June 21, 2023
The Evolution of Formula 1 Helmets: From Safety Gear to Marketing Powerhouses
As a Formula 1 helmet sponsor, you have the potential to take advantage of one of the most popular sports on the planet and gain brand visibility through strategic designs. Helmet designs are[...]
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June 19, 2023
Advantages of Sponsorship
Sponsorship offers numerous benefits for both sponsors and those being sponsored, making it a mutually advantageous arrangement. Event sponsor benefits play a crucial role in this dynamic by [...]
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May 17, 2023
Achieving Success Through Motorsport Brand Activation
As the world of motorsports continues to evolve, the importance of effective motorsport brand activation cannot be overstated. With a plethora of opportunities for brand exposure and fan enga[...]
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May 16, 2023
Exploring Emerging Trends in Sports Marketing for 2023
Emerging trends in sports marketing are reshaping the way brands and companies connect with fans, athletes, and teams. As technology advances and consumer preferences evolve, it is crucial fo[...]
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May 16, 2023
Sports Sponsorship and Brand Loyalty: Key Success Strategies
Businesses strive to attain the greatest ROI and build a strong relationship with their customers in today’s fiercely competitive sports sponsorship market. As decision-makers in promin[...]
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May 16, 2023
Navigating the World of Sports Sponsorship: A Guide for Modern Entrepreneurs
As the world of sports evolves, the landscape of sports sponsorship is constantly changing and expanding. For modern entrepreneurs seeking to leverage the power of sports for their brands, st[...]
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May 11, 2023
Motorsport agency: what it is, what it does and how it works with sponsors and teams
A motorsport agency is the intermediary between a brand that wants to sponsor and whoever sells the rights, meaning teams, championships and events: it chooses the right property, structures [...]
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May 1, 2023
Courtside and Perimeter Advertising in Sports Events: Engaging the Audience Seamlessly
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative strategies to capture the attention of their target audience effectively. Perimeter advertising has e[...]
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February 24, 2023
What is the fastest motorsport? The 2026 speed records
It depends on how you measure speed. The fastest vehicle on land is ThrustSSC, at 1,227.985 km/h (763 mph) in 1997. The fastest machine in a race on a track is the Top Fuel dragster, which ha[...]
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January 16, 2023
How long should a sponsorship last? The PLC of sports sponsorship
How long should a sponsorship last? Are a few months enough for such a complex tool to work, or are longer exposure cycles needed? Sponsorship is in fact a special case of the Life Cycle, one[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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October 14, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and motorsport sponsorship in particular, is a flexible, three-dimensional marketing tool whose role has changed profoundly over the years as markets, consumers and regula[...]
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