Category: Sports Marketing
January 3, 2019
David vs Goliath: Small agencies vs the big guys
For many who want to invest in sports marketing, a small to medium-sized agency is likely to be the most effective choice. So, what are the benefits of using a small agency over a larger one [...]
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January 1, 2019
Jorge Lorenzo & Red Bull: beginning a sports sponsorship campaign effectively
Only a few days ago, new Honda rider Jorge Lorenzo appeared alongside Max Verstappen of the Red Bull Formula 1 team as guest of Sport und Talk aus dem Hangar 7, on Red Bull’s Servus TV. Itâ[...]
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December 17, 2018
Approaching sports sponsorship: 7 questions to get started on the right foot
Sports sponsorship is a hugely effective marketing tool for both large and small companies and for every type of brand – whether new or already well known. Direct sales impact, extraordinar[...]
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December 9, 2018
Brands x sports: who’s doing it well right now?
When it comes to successful sports sponsorship campaigns, our thoughts are likely to turn immediately to Red Bull. With 2012’s Red Bull Stratos, where Austrian skydiver Felix Baumgartner pa[...]
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December 2, 2018
Injuries: how does risk play a factor when sponsoring sport?
It’s a risk that must be taken into account when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game—for a few weeks, an en[...]
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December 1, 2018
Sports sponsorship: what you need to know about timings and planning for campaigns
One of the first things to consider when planning sports sponsorship is timing. When is the right time to present a sponsorship proposal? When should sponsorship contracts be signed? What are[...]
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December 1, 2018
Implementing sports sponsorship: reactive and proactive communication
It’s a hugely important aspect of sports marketing: the implementation of the plans that have been so carefully thought out. Implementing sponsorship well is not only a fundamental step in [...]
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December 1, 2018
How getting involved in sports championships can massively boost your brand
It might seem obvious that being involved with a major sports championship would be a positive for a brand – but aside from the glory of being involved with something prestigious, do you ha[...]
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December 1, 2018
4 technological developments that will shape MotoGP 2019
The 2019 MotoGP season is less than a month old, but already we’re seeing how technological advancements are promising to shape the future of the sport. Here are just a few of the tech deve[...]
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November 18, 2018
The emergence of e-sports
Gone are the days when e-sports was a niche hobby – now the game that sees players compete virtually, sometimes from home, sometimes from huge event venues, often in teams, is a certified, [...]
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October 14, 2018
Women and two wheels: a love story in progress
In some ways, we could call the victory of Ana Carrasco in the 2018 Supersport 300 Championship a revolutionary one. As the first time a woman has won an official two-wheel international cham[...]
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October 14, 2018
Women-only motor racing is coming in 2019 with the W Series
2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races sch[...]
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October 14, 2018
I’d like to sponsor MotoGP – so how can I get involved?
It’s easy, and incredibly common, for companies with a desire to invest in sports sponsorship, or specifically in MotoGP sponsorship, to find themselves at a loss for where to find contacts[...]
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October 14, 2018
Looking for sports sponsors: the importance of preliminary research
It’s a question we get asked often during our phone calls with those deeply embedded in the sporting world – can we help individuals fund their own, or others, sports careers? Unfortunate[...]
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October 1, 2018
SIFI and LCR Honda Team: together for the eyecare culture
Last week, in the suggestive location of the Hofburg Palace in Wien, took place the annual Event that celebrates the partnership between Sifi (the international ophthalmic company based in Ca[...]
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September 23, 2018
Sports sponsorship: understanding product categories, available spaces, and guarantees of exclusivity
One of the first checks to be made when starting a sports sponsorship programme is the availability of the product categories. The first question we should answer is: what is a product catego[...]
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September 7, 2018
Marketing of sports businesses: top 3 tips
Sports marketing and online communication A correct web marketing strategy combined with sports marketing consulting can contribute to improving brand development, brand awareness, and visibi[...]
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August 12, 2018
Why sports sponsorship is winning in the advertising game
Global sponsorship spending has bucked the trend of most advertising over the past few years, bringing in over $60 billion in 2017 alone – no mean feat, when you consider how much tradi[...]
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August 1, 2018
Sponsoring a sport? Why where you’re positioned matters
In sports sponsorship, the physical positioning of the sponsors is of huge importance in determining visibility and ensuring a good ROI. Different positions have different costs and different[...]
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August 1, 2018
MV Agusta returns to Moto2. Here’s why manufacturers love racing
It’s an iconic status symbol – so when the Forward Racing Team unveiled the first official images of the MV Agusta chassis prototype for the Moto2 2018 championship on Monday 30th July, t[...]
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