Category: Sports Marketing
October 3, 2017
Konami pens AC Milan deal for PES 2018
The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a s[...]
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October 3, 2017
Italian national soccer team keeps things sweet with Goleador
Confectionery brand Goleador has signed a partnership agreement with the Italian Football Federation (FIGC), the governing body for soccer in Italy. “The Goleador brand has a direct link wi[...]
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October 3, 2017
RCI Bank and Services steers into Renault Sport partnership
The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]
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October 3, 2017
YouTube TV becomes first presenting sponsor of MLB World Series
YouTube TV, an over-the-top (OTT) live streaming offering which launched in several US markets earlier this year, will have advertisements and on-air call-outs throughout World Series coverag[...]
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October 1, 2017
Do you mean business to Robert?
How do you clock in with high-profile managers? Robert, on the left, hasn’t got time for you. He has a business to run, meetings to attend and flights to catch. If you think he’s reading [...]
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September 27, 2017
How can you talk to Christian?
He could be the perfect customer, but he’s not paying attention The guy on the right is Christian. He is a 34 year-old web designer from Rotterdam, Holland. He could be your perfect custome[...]
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February 28, 2017
Is there a gender gap in Sport Sponsorship?
Sports Sponsorship and women… Some days ago, our friends at Optimy have raised a very interesting topic (and a rather modern one indeed) about gender differences in sports sponsorship. [...]
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February 19, 2017
Why are the NBA and other pro organizations entering the eSports market?
NBA Take Two Interactive Software and eSport League On February 9 the National Basketball Association and Take-Two Interactive Software announced plans to launch the NBA 2K eLeague, the first[...]
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December 21, 2016
ABCs of Sports Marketing
What is sports marketing? Sports marketing definitions from A to Z From sponsorship activation to the potential impact of Generation Z, there are lots of different aspects to sports marketing[...]
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November 3, 2016
Nike "someday" Commercial reminds you Cubs really won the World Series
Nike Celebrates Chicago Cubs World Series Win With ” Goodbye Someday” A small kid in a dusty, not-so-hype baseball diamond in -we suppose- residential Chicago is the main and onl[...]
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June 20, 2016
Sport Sponsorships Data | Global Sponsorship Spending 2016
Sport Sponsorships data in the infographic designed by RTR Sports. The Graph shows the growing of global sponsorship spending from 2014 to 2016. Global sponsorship spending in the 2016 is gr[...]
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December 29, 2015
The three top sports advertising and branding stories of 2015
In this article the 3 most-read sports advertising and branding stories of 2015. Sport plays a great role in brand advertising. Sport and Advertising have a very long relationship because spo[...]
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December 10, 2015
Turkish Airlines will sponsor the 2016 UEFA European Championship
Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponso[...]
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November 28, 2015
Formula One: Rosberg leads Mercedes 1-2 in Abu Dhabi to end 2015 season
Nico Rosberg has won the 2015 Abu Dhabi Grand Prix ahead of team-mate Lewis Hamilton, with Mercedes once again earning a 1-2 finish. The German led away from pole position, with the threat of[...]
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November 27, 2015
Formula One: Rosberg leads 15th Mercedes 1-2 in Abu Dhabi qualifying
Nico Rosberg has claimed pole position for the 2015 Abu Dhabi Grand Prix, the final race of the season. The German led team-mate Lewis Hamilton by 4 tenths, meaning that he now taken 6 pole p[...]
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November 26, 2015
Formula One: Mercedes ahead in Abu Dhabi Friday practice
Mercedes led the final two Friday practice sessions of the 2015 Formula One world championship at the Yas Marina circuit in Abu Dhabi. Lewis Hamilton and Nico Rosberg both topped one session [...]
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November 14, 2015
F1: Rosberg secures 2nd place in standings with Interlargos win
Nico Rosberg has won the 2015 Brazilian Grand Prix from pole position, with team-mate Lewis Hamilton unable to pass him during the race. The win has secured 2nd place in the championship stan[...]
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November 13, 2015
Formula One: Rosberg continues run of Pole Positions in Brazil qualifying
Nico Rosberg has qualified on pole position for tomorrow’s Brazilian Grand Prix at Interlargos; continuing his run of front row qualifications that has now extended to 5 in a row. Rosbe[...]
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November 12, 2015
Formula One: Silver Arrows duo fastest in Brazilian Friday practice
The first two practice sessions for the 2015 Brazilian Grand Prix at Interlargos took place today, with both Mercedes drivers Lewis Hamilton and Nico Rosberg finishing fastest in the sessions[...]
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October 31, 2015
Formula One: Nico Rosberg converts pole to victory in Mexican Grand Prix
Nico Rosberg has won the 2015 Mexican Grand Prix ahead of team-mate Lewis Hamilton; with the German driver putting in a great performance to hold off several challenges from his champion team[...]
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