Category: Sports Marketing
October 1, 2018
SIFI and LCR Honda Team: together for the eyecare culture
Last week, in the suggestive location of the Hofburg Palace in Wien, took place the annual Event that celebrates the partnership between Sifi (the international ophthalmic company based in Ca[...]
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September 23, 2018
Sports sponsorship: understanding product categories, available spaces, and guarantees of exclusivity
One of the first checks to be made when starting a sports sponsorship programme is the availability of the product categories. The first question we should answer is: what is a product catego[...]
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September 7, 2018
Marketing of sports businesses: top 3 tips
Sports marketing and online communication A correct web marketing strategy combined with sports marketing consulting can contribute to improving brand development, brand awareness, and visibi[...]
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August 12, 2018
Why sports sponsorship is winning in the advertising game
Global sponsorship spending has bucked the trend of most advertising over the past few years, bringing in over $60 billion in 2017 alone – no mean feat, when you consider how much tradi[...]
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August 1, 2018
MV Agusta returns to Moto2. Here’s why manufacturers love racing
It’s an iconic status symbol – so when the Forward Racing Team unveiled the first official images of the MV Agusta chassis prototype for the Moto2 2018 championship on Monday 30th July, t[...]
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July 22, 2018
Licensing and co-branding: 2 opportunities to invest in sports marketing
If you’re looking to invest in sports marketing, you might be wondering what exactly licensing and co-branding are, how they work and what is better for your company/brand (co branding vs l[...]
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June 30, 2018
Sponsorship scams and frauds: a very Italian problem
Unfortunately, in recent days we have had to read the latest in a series of cases where arrests in connection with false sports sponsorships and inflated invoices have come to light. This tim[...]
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June 21, 2018
Marquez, Lorenzo and the Monster-Red Bull war of sponsorship
The premise is that there is not yet a public and official answer to the question posed in the title of this article. This does not mean that, for those of us involved in sports marketing, Jo[...]
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June 14, 2018
Leveraging on sponsorship: how to use image rights in communication
How to use the image rights acquired from a sponsorship deal to create effective marketing and communication plans, engaging and interesting for the public Several times on these pages we sai[...]
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June 4, 2018
Is a MotoGP Paddock Pass worth it? We review the hottest ticket in town
You’ve been wanting it, you’ve been craving it, you’ve been hunting it, and now you have it; but is a MotoGP Paddock Pass worth it? The answer is, well, “maybe”. Time to shed some l[...]
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May 30, 2018
Sponsorship and Women: a common misunderstanding
Many products are considered to be a prerogative of the female public. Therefore, we often hear: “We do not sponsor sports, because the purchasing manager is a woman”. There can [...]
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April 18, 2018
Do we have to pay a fee to the sponsorship agency? RTR Sports
You are a company that sells window frames, toothpaste, mobile phones, sofa or any other product or service. What would you answer if they asked you If they have to pay for your products or s[...]
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April 16, 2018
Do I get to meet the riders with a MotoGP Pass?
Aaah, yes, meet MotoGP Riders… The eternal, never-fading, ever-lingering question is here again. But this time, I am ready. Again, I embrace it with perpetual docility and welcome it wi[...]
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April 9, 2018
How much does it cost to sponsor a MotoGP Team?
One of the most frequently asked questions we receive at our e-mail address info@rtrsports.com is this: how much does it cost to sponsor MotoGP? Unfortunately it is the classic question which[...]
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December 11, 2017
9 Great Sporting Moments of 2017
2017 best sporting moments As we are almost ready to call it quits on this 2017 campaign, it’s now a good time to take a couple of minutes and review some of the best sporting moments [...]
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November 29, 2017
Formula 1 standings for the 2017 Championship
Driver’s Championship Position Driver Points Nationality 1 Lewis Hamilton 363 GB 2 Sebastian Vettel 317 GER 3 Valtteri Bottas 305 FIN 4 Kimi Raikkonen 205 FIN 5 Daniel Ricciardo 200 AUS[...]
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October 25, 2017
Global Sports Sponsorship Spending
Sports Sponsorship Spending We are fast approaching the end of the year, and the projection data for total worldwide sponsorship spending in 2017 reached a stunning $62.8 billion, with an inc[...]
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October 18, 2017
Bologna serve up Camst renewal
Top-flight Italian soccer side Bologna have extended their longstanding sports sponsorship partnership with Camst for a further year. Christoph Winterling, Bologna’s marketing and commercia[...]
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October 11, 2017
Inter Milan signs sponsorship with electric mobility partner Nilox
Italian soccer team Inter Milan have announced a one-year partnership with sports technology brand Nilox. In a deal announced on Wednesday, Nilox will be listed as the Serie A outfit’s of[...]
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October 11, 2017
New Jersey Devils run with Metropolitan Riveters
The National Hockey League’s (NHL) New Jersey Devils have entered a three-year strategic partnership with National Women’s Hockey League (NWHL) team the Metropolitan Riveters to help grow[...]
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