Category: Sports Marketing
October 10, 2017
Fiba, ESPN sign 5-year partnership
Us cable broadcaster ESPN has signed an agreement to show Fiba-sanctioned international basketball tournaments for the next five years. The deal, which runs until September 2021, includes the[...]
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October 10, 2017
Controversial "Anthem rule" to make NFL players stand to be discussed
As the NFL continues to be embroiled in controversy over players protesting during the national anthem, team owners are reportedly considering making a change. According to Dow Jones (via CNB[...]
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October 9, 2017
76ers take a gamble on Embiid’s contract
The Philadelphia 76ers have agreed to a five-year, $148 million max rookie contract extension for fourth-year center Joel Embiid, according to ESPN’s Adrian Wojnarowski. According to Wo[...]
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October 8, 2017
La Liga, El Corte Inglés sign sponsorship deal over travel agency
The agreement will see the department store’s Viajes El Corte Inglés brand become La Liga’s official travel agency for the 2017/18 season, in a deal which covers both the top-flight La L[...]
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October 8, 2017
AS Roma and new agency LaPresse sign sponsorship deal
Italian soccer team AS Roma announced a four-year partnership with national news agency. LaPresse, Italy’s leading multimedia news agency, has entered into a four-year strategic partne[...]
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October 5, 2017
TJ Watt inks Reebok deal
NFL rookie joins older brothers as ambassador of sportswear brand. National Football League (NFL) player TJ Watt has signed an endorsement deal with Reebok. The three brothers are the only fo[...]
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October 4, 2017
Tennessee Titans raise a glass with Ole Smoky
The National Football League’s (NFL) Tennessee Titans have signed a multi-year sponsorship deal with local whiskey producer, Ole Smoky Distillery. “Nothing screams Tennessee spirit more t[...]
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October 4, 2017
AS Roma suit up with Hugo Boss
German fashion house Hugo Boss will be the fashion partner of Italian soccer side AS Roma for the 2017/18 season. Under the new agreement, Hugo Boss will provide a range of casual clothing fo[...]
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October 3, 2017
YouTube TV becomes first presenting sponsor of MLB World Series
YouTube TV, an over-the-top (OTT) live streaming offering which launched in several US markets earlier this year, will have advertisements and on-air call-outs throughout World Series coverag[...]
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October 3, 2017
Poste Italiane delivers FIGC partnership
The Italian Football Federation (FIGC), the governing body for soccer in Italy, has agreed a new partnership with Poste Italiane. “We’re honoured to be involved with a prestigious brand s[...]
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October 3, 2017
Sky lands UK rights for Bellew-Haye rematch
Uk pay-TV broadcaster Sky has secured the rights for the upcoming boxing rematch between British heavyweight rivals David Haye and Tony Bellew. The bout, which is scheduled to take place at L[...]
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October 3, 2017
Konami pens AC Milan deal for PES 2018
The news comes after Konami recently added several top soccer teams to its roster of global partners, signing another PES video game deal with AC Milan’s city rivals Internazionale, and a s[...]
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October 3, 2017
Italian national soccer team keeps things sweet with Goleador
Confectionery brand Goleador has signed a partnership agreement with the Italian Football Federation (FIGC), the governing body for soccer in Italy. “The Goleador brand has a direct link wi[...]
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October 3, 2017
RCI Bank and Services steers into Renault Sport partnership
The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]
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October 1, 2017
Do you mean business to Robert?
How do you clock in with high-profile managers? Robert, on the left, hasn’t got time for you. He has a business to run, meetings to attend and flights to catch. If you think he’s reading [...]
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September 27, 2017
How can you talk to Christian?
He could be the perfect customer, but he’s not paying attention The guy on the right is Christian. He is a 34 year-old web designer from Rotterdam, Holland. He could be your perfect custome[...]
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February 28, 2017
Is there a gender gap in Sport Sponsorship?
Sports Sponsorship and women… Some days ago, our friends at Optimy have raised a very interesting topic (and a rather modern one indeed) about gender differences in sports sponsorship. [...]
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February 19, 2017
Why are the NBA and other pro organizations entering the eSports market?
NBA Take Two Interactive Software and eSport League On February 9 the National Basketball Association and Take-Two Interactive Software announced plans to launch the NBA 2K eLeague, the first[...]
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December 21, 2016
ABCs of Sports Marketing
What is sports marketing? Sports marketing definitions from A to Z From sponsorship activation to the potential impact of Generation Z, there are lots of different aspects to sports marketing[...]
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November 3, 2016
Nike "someday" Commercial reminds you Cubs really won the World Series
Nike Celebrates Chicago Cubs World Series Win With ” Goodbye Someday” A small kid in a dusty, not-so-hype baseball diamond in -we suppose- residential Chicago is the main and onl[...]
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