Our blogs
September 30, 2022
The 2023 MotoGP Calendar. With new competitions and downloadable PDF.
Mancano poche gare alla fine del Campionato MotoGP 2022 e c’è già molta curiosità e attesa per il calendario 2023. Dopo l’uscita del calendario 2023 della Formula 1, sono sorte infatti[...]
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September 12, 2022
Formula 1 in the US: What’s behind its rise in popularity?
Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]
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September 3, 2022
Formula E cars: How they have evolved & become so unique
This post will explore how Formula E cars have developed over the years, and it will underline why the Gen3 model debuting in season 9 is the future. Formula E is the world’s first electric[...]
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August 31, 2022
Formula E calendar 2023: new host countries and Gen3 ready to debut
The provisional 2023 FIA Formula E calendar has been released and is set to welcome new stages, such as India and Brazil, as well as a long-awaited new generation of single-seaters. [...]
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August 30, 2022
Formula 1 calendar 2023: news, rumors and officialdom
The 2022 season of Formula 1 is still largely underway, but one of the hottest topics of debate is definitely about the calendar for next season. Expanding the boundaries of the circus is a r[...]
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August 23, 2022
Formula E: differences with Formula 1 and 5 good reasons to sponsor it
Formula E is the latest iteration of motorsport- officially becoming an FIA championship in 2020. It is a world series, involving races in some of the world’s ‘most progressive cities’.[...]
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August 19, 2022
How well do you know Formula 1? 10 terms to know
How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some [...]
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August 7, 2022
What is a Title sponsor?
Title sponsorship, otherwise known as a “naming sponsor,” “gold sponsor,” or “worldwide sponsor,” holds the highest level of significance when it comes to [...]
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August 1, 2022
Top 10 Spanish MotoGP riders of all time
Spanish riders have dominated MotoGP in recent years. This route to global dominance was carved out by Alex Criville- who, in 1992 became the first Spaniard to win a 500cc grand prix. Then, i[...]
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July 27, 2022
Where to watch the 2022 MotoGP championship?
The 2021MotoGP Championship has just ended, but the upcoming 2022 season is not that far away. In fact, the MotoGP paddock will kick off the new year in style with three events in Southeast A[...]
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July 23, 2022
What are the benefits of sports sponsorship?
If you are thinking of investing in sports sponsorships, it is important to know exactly what business benefits are to be gained. One of the questions you have surely already asked yourself i[...]
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July 4, 2022
What is Formula 1 for? Racing, accidents, safety
Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that it could save our lives tomorrow as it saved, yesterday, that of Zhou [...]
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June 29, 2022
Why do Formula 1 drivers weigh themselves at the end of the race?
Those who have attentively watched a Formula 1 race will certainly have noticed that at the end of the race the drivers weigh themselves on special scales, complete with helmet and Hans in ha[...]
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June 27, 2022
A useful guide to defining the perfect sports sponsorship strategy
Sports sponsorship is a great marketing tool that can make your company or brand visible and popular, or more popular than it already is. The visibility that sports sponsorship can offer is i[...]
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June 27, 2022
Why do Formula 1 drivers live in Monaco?
But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a desirable destination especially for a specific target group of people who can reside in any[...]
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June 24, 2022
How a Formula 1 team earns money
The “pinnacle of motorsport” is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an[...]
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June 17, 2022
Why do Formula 1 cars make sparks?
The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their i[...]
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June 16, 2022
F1 and budget cap: the winning “formula”?
In recent weeks one of the most relevant issues for F1 teams is that of the budget cap, which is currently set at $140 MIlion (from which driver recruitment, marketing costs and those of the [...]
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June 3, 2022
Formula 1’s top 7 drivers by endorsement and sponsorship deals
Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world [...]
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May 31, 2022
The Jump Start Marketing Theory in Sports Marketing
To sports marketing professionals, the name of Jon Spoelstra, certainly one of the most celebrated innovators and interpreters of sports marketing in the past 30 years, will not be new. Toget[...]
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