Our blogs
October 31, 2022
Motorsport Sustainability: How racing is getting greener and better
With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorspor[...]
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October 28, 2022
Why do Formula 1 drivers have such thick necks?
I recently happened to see an interview with Charles LeClerc, driver of the Ferrari team, and one of the first questions they asked him was just this: why do you have such a big, muscular nec[...]
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October 28, 2022
Why do MotoGP riders danlge their leg out under braking?
There are mainly three reasons why MotoGP riders put their leg out during a braking move: to create aerodynamic drag, to shift the center of gravity by facilitating corner entry, and to block[...]
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October 26, 2022
MotoGP 2022 Global Fan survey: how do fans see and think about MotoGP?
After the Global Fan survey on Formula 1 comes finally, fresh, fresh, the research on fans of the longest-running championship in motorsport history: MotoGP . Again in collaboration with moto[...]
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October 25, 2022
Why do Formula 1 drivers wear caps and hats?
Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top m[...]
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October 17, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and regul[...]
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October 14, 2022
Web3 & Formula 1- How & why have their worlds collided?
Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to[...]
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September 30, 2022
The 2023 MotoGP Calendar. With new competitions and downloadable PDF.
Mancano poche gare alla fine del Campionato MotoGP 2022 e c’è già molta curiosità e attesa per il calendario 2023. Dopo l’uscita del calendario 2023 della Formula 1, sono sorte infatti[...]
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September 12, 2022
Formula 1 in the US: What’s behind its rise in popularity?
Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.i] The sport is growing at a rapid rate in recent ye[...]
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September 3, 2022
Formula E cars: How they have evolved & become so unique
This post will explore how Formula E cars have developed over the years, and it will underline why the Gen3 model debuting in season 9 is the future. Formula E is the world’s first electric[...]
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August 31, 2022
Formula E calendar 2023: new host countries and Gen3 ready to debut
The provisional 2023 FIA Formula E calendar has been released and is set to welcome new stages, such as India and Brazil, as well as a long-awaited new generation of single-seaters. [...]
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August 30, 2022
Formula 1 calendar 2023: news, rumors and officialdom
The 2022 season of Formula 1 is still largely underway, but one of the hottest topics of debate is definitely about the calendar for next season. Expanding the boundaries of the circus is a r[...]
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August 23, 2022
Formula E: differences with Formula 1 and 5 good reasons to sponsor it
Formula E is the latest iteration of motorsport- officially becoming an FIA championship in 2020. It is a world series, involving races in some of the world’s ‘most progressive cities’.[...]
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August 19, 2022
How well do you know Formula 1? 10 terms to know
How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some [...]
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August 7, 2022
What is a Title sponsor?
Title sponsorship, otherwise known as a “naming sponsor,” “gold sponsor,” or “worldwide sponsor,” holds the highest level of significance when it comes to [...]
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August 1, 2022
Top 10 Spanish MotoGP riders of all time
Spanish riders have dominated MotoGP in recent years. This route to global dominance was carved out by Alex Criville- who, in 1992 became the first Spaniard to win a 500cc grand prix. Then, i[...]
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July 27, 2022
Where to watch the 2022 MotoGP championship?
The 2021MotoGP Championship has just ended, but the upcoming 2022 season is not that far away. In fact, the MotoGP paddock will kick off the new year in style with three events in Southeast A[...]
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July 4, 2022
What is Formula 1 for? Racing, accidents, safety
Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that it could save our lives tomorrow as it saved, yesterday, that of Zhou [...]
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June 29, 2022
Why do Formula 1 drivers weigh themselves at the end of the race?
Those who have attentively watched a Formula 1 race will certainly have noticed that at the end of the race the drivers weigh themselves on special scales, complete with helmet and Hans in ha[...]
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June 27, 2022
A useful guide to defining the perfect sports sponsorship strategy
Sports sponsorship is a great marketing tool that can make your company or brand visible and popular, or more popular than it already is. The visibility that sports sponsorship can offer is i[...]
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