Our blogs
February 2, 2022
The effectiveness of sport sponsorship: here’s marketing best kept secret
Do you know what the most effective way to market your brand is? It’s not through expensive television advertising or social media campaigns. In fact, it’s through sport sponsorship ̵[...]
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January 22, 2022
Sports Marketing types: marketing of sport and marketing through sport
A key crossroads for sports marketing consists in the one marked by the different sports marketing types. This discipline is very often addressed without considering the dual meaning of it[...]
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January 4, 2022
Sports marketing in 2022, between protocols, the metaverse and transitions: the review four years on
In January 2022 the world was struggling out of its second pandemic winter, Omicron was filling the headlines and sport was trying to picture its future between health protocols, new markets [...]
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December 7, 2021
LCR Honda MotoGP in Cortina: the RC213V on show for Rete 110% and Immobiliare Costiera
On Saturday 11 December 2021, right in the centre of Cortina d’Ampezzo, during the Cortina Fashion Week, a Honda RC213V appeared among the shop windows and the crowds: the bike of the L[...]
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November 17, 2021
Thank you Vale. And for today, let’s not ask about tomorrow.
Valentino Rossi raced his last MotoGP race yesterday in Valencia. It is the end of an extraordinary career, but also of an incredible chapter in the history of this country and this sport. To[...]
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October 26, 2021
NBA and Formula 1: when sports marketing goes cross-audience (and what happened next)
Austin, October 2021. A half-court basketball set-up appears in the Circuit of the Americas paddock, the drivers go head to head at free throws, on the NBA’s social channels the league&[...]
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October 7, 2021
How Formula 1 works: everything you wanted to know but never dared to ask (2026)
There comes a moment in the life of every new Formula 1 fan when the question becomes unavoidable: why did that driver pit if he was leading? It is the moment when the fastest sport in the wo[...]
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October 7, 2021
The 10 most famous brands in MotoGP sponsorship (2026 edition)
2026 is the year MotoGP’s sponsorship map was redrawn. Repsol is no longer on the Honda fairing but gives its name to a Grand Prix, Monster Energy is moving its title sponsorship from Y[...]
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October 7, 2021
5 Brilliant Ideas for Sponsorship Activation in Motorsports
We talked and wrote about activations several times, and we shared and analysed many sports activation ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in[...]
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July 13, 2021
The Top 10 Most Famous Brands in Formula 1
Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with wor[...]
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July 6, 2021
How sports sponsorship helps a company grow: 7 reasons (2026)
When an ad break interrupts a film, we get up for a glass of water. When a logo flashes past on the fairing of a MotoGP bike during a last-lap duel, we stay glued to the screen. It is the sam[...]
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June 29, 2021
The sports sponsorship process explained by an agency: the 8 stages (2026)
Seen from the outside, a sports sponsorship looks like a decision taken on instinct: a passionate CEO, a handshake in the paddock, a logo on the fairing. Seen from the inside, it is a process[...]
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May 31, 2021
Motorsport Sponsorship: Emotional Impact and Memories
We are pleased to publish this article by Salvatore Valerioti, writer at Blog del Ring. “Give a child a sheet of paper, some crayons, and ask them to draw a car — they will certainly [...]
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May 14, 2021
MotoGP live 2026: where to watch on TV and streaming, country by country
In 2025 MotoGP’s TV audiences grew by an average of 9% per Grand Prix, and those of the Saturday Sprint by 26%. Behind these numbers lies a map of broadcasting deals that changes from c[...]
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May 4, 2021
Top 5 moments of MotoGP racing
They say special people make special plays on special days. So when the greatest riders of all time battle each other on the world’s most iconic tracks, legendary moments come to life, buil[...]
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April 21, 2021
How to start a motorsport sponsorship: the 5 decisions to make (2026)
The question a company asks most often when it first approaches motorsport is about price. The right question comes first: where do you start? A sponsorship programme does not begin with a pr[...]
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April 12, 2021
5 reasons why MotoGP is a good investment for companies in 2026
In 2025 MotoGP drew 3.6 million spectators to its circuits, the highest figure in its history, compared with 3 million the year before. At the French Grand Prix at Le Mans, 311,797 were count[...]
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April 8, 2021
The 8 best MotoGP documentaries and series and where to watch them (2026)
Some sports tell their own story on a Sunday afternoon. MotoGP has also learned to tell its story in the months when there is no racing, and much of the credit goes to sponsors. Behind the be[...]
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April 8, 2021
The 10 best Formula 1 drivers in 2026: standings and value for sponsors
On 6 September 2026 Andrea Kimi Antonelli won the Italian Grand Prix from nineteenth on the grid. No Italian had won at Monza since 1966, in the days of Ludovico Scarfiotti. A week later, in [...]
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April 2, 2021
Who are the top 10 drivers in Formula 1
Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is [...]
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