Our blogs
April 5, 2023
The 2023 World Superbike calendar: all WSBK races and Grand Prix
It starts again from Australia, and specifically from the spectacular Phillip Island circuit, the World Superbike World Championship (WorldSBK) 2023. There are 12 stages in the season, which [...]
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April 3, 2023
James Hunt: the fastest hippy of Formula 1
James Hunt was an iconic Formula One driver who won the World Championship in 1976. He was known for his irreverent character, super-fast driving skills, and his love for the hedonistic lifes[...]
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March 31, 2023
The Importance of Youth Sport Sponsorship: Fostering Community Growth and Future Sports Stars
Youth sport sponsorship is a crucial component in nurturing the athletic talents of young individuals, promoting physical activity, and fostering community engagement. Companies that choose t[...]
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March 30, 2023
Creating sports content that enhances a brand: some success stories
Brands need to create content that resonates with their target audience. As a sports marketing professional, I realize that sports fans are exposed to an enormous amount of promotional materi[...]
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March 30, 2023
The Latin passion for Formula 1 explained
Latin Americans are known for being passionate, especially when it comes to sports, so much so that they have earned the name ,fanáticos (fanatics). On top of that, they are also very patrio[...]
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March 29, 2023
Does Puma Sponsor F1? Unveiling the Collaboration Between Puma and Formula 1 Racing
In the world of sports, brand sponsorship is key to fostering team success, supporting athletes, and generating fan enthusiasm. Formula 1 racing, with its high-octane energy and global appeal[...]
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March 27, 2023
Maximizing ROI in communication with motor racing sponsorship packages
For professional pilots, especially in the beginning or minor categories, getting a motorsport sponsorship is an indispensable element in establishing and sustaining a successful racing caree[...]
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March 24, 2023
Why do MotoGP riders live in Andorra?
MotoGP is one of the most popular and exciting sports in the world, and it’s no secret that many of its top riders choose to live in Andorra. But why is this tiny country nestled in the[...]
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March 24, 2023
The MotoGP Sprint race: how it works and why it revolutionise the Championship
MotoGP has made history by announcing the addition of sprint races to the grand prix bill for the 2023 season. The decision to introduce this format tweak is expected to have major implicatio[...]
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March 23, 2023
MotoGP Best Riders: Kevin Schwantz
When it comes to American motorcycle racers, Kevin Schwantz is one of the most iconic names that come to mind, and for good reason. He is one of the most spectacular riders to have ever grace[...]
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March 23, 2023
The Cost of Formula E sponsorship
Formula E is a relatively new motorsport that has been gaining popularity in recent years. With its focus on sustainability and electric power, it has attracted many fans and sponsors alike. [...]
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March 23, 2023
Where to watch the MotoGP World Championship
As one of the most popular motorcycle racing events in the world, the MotoGP World Championship is a must-watch for any racing enthusiast. Whether you’re a seasoned fan or just getting[...]
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March 22, 2023
Are MotoGP bikes faster than Superbikes?
When it comes to motorcycle racing, there are few events that can match the excitement of the MotoGP and Superbike World Championships. Both competitions feature the world’s most skille[...]
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March 22, 2023
The Future of Sport Sponsorship: What You Need to Know
Sport sponsorship is an ever-evolving landscape, and motorsport stands at the forefront. As technology advances and sponsors look for new ways to reach their marketing objectives, F1 and Moto[...]
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March 16, 2023
How Formula 1 qualifying works
The rules behind F1 qualifying are not clear to everyone, and the various changes made to the regulations are not known to everyone. Today we will try to explain to you as simply as possible [...]
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March 14, 2023
Unlock the Power of Formula 1 Sponsorship
Formula 1 sponsorship is an increasingly popular way for businesses to reach a wide audience and create lasting brand recognition. It’s evident that numerous corporations are taking advanta[...]
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March 13, 2023
Formula 1 & Spurs: What is behind the partnership?
This unlikely partnership will see the worlds of football and Formula 1 collide. In the long term, their collaboration could force serious positive change to motorsport. At the end of Februar[...]
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March 11, 2023
The best drivers of Formula 1: Mario Andretti
Mario Andretti: a life for speed Mario Andretti is one of the greatest automobile drivers of all time. Born February 28, 1940, in Montona, Italy, Andretti grew up in the United States, where [...]
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March 9, 2023
The Complete List of 2023 MotoGP Sponsors
In the realm of motorsport, few competitions can match the intensity, adrenaline, and global following of the MotoGP World Championship. With its high-speed thrills and breathtaking maneuvers[...]
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March 9, 2023
MotoGP best riders: Casey Stoner
Casey Stoner: king of the island Casey Stoner is one of the most talented motorcycle racers of recent decades. Born Oct. 16, 1985, inSouthport, South Australia, to a family of motorcycle enth[...]
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