Our blogs
May 15, 2023
The Surprising Story Behind DHL’s Iconic Yellow and Red Branding: A Lesson from Formula 1
The Unlikely Intersection of Formula 1 and Global Logistics In the realm of global logistics, few brands stand as recognizable as DHL. Its ubiquitous yellow and red logo is a familiar sight i[...]
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May 11, 2023
Motorsport Agency: What Is It and What Does It Do?
Introduction The exhilarating world of motorsport, characterized by speed, high performance, and advanced technology, serves as an exciting platform for promoting brands and businesses. This [...]
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May 11, 2023
DHL & F1: A longstanding partnership
At RTR we believe that great partnerships must be formed from sponsorship deals—DHL and F1 are a great example of that, as they’ve collaborated to achieve remarkable growth. In 2021, DHL [...]
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May 10, 2023
Sports PR companies and Motorsports
Sports PR companies are experts in developing and executing public relations campaigns that build brand awareness and generate buzz around a sport property [...]
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May 5, 2023
Everything there is to know about the Aramco formula 1 sponsorship deal
Saudi Arabian Oil Company, also known as Aramco, is a major sponsor of Formula 1. Aramco is one of the largest companies in the world by revenue and is the most profitable company globally. T[...]
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May 5, 2023
Niki Lauda, F1 and Beyond
Niki Lauda was a three-time world champion in Formula One , successful entrepreneur and aviation enthusiast. Lauda’s life has been punctuated by great achievements in any field, tumultu[...]
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May 2, 2023
Motorsport sponsorship and the world of Formula 1 racing: an overview of different aspects of the game, some curiosities and some jargon you may have heard.
Motorsports sponsorship is a crucial aspect of the racing industry, with billions of dollars invested each year to support teams, drivers, and events. Sponsorship not only provides financial [...]
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May 2, 2023
Influencer marketing and sports marketing in the era of “digital sponsorship”
In the following lines we explore the growing importance of social media andinfluencer marketing in the digital age, focusing on how companies can use top athletes and sports teams for effect[...]
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May 1, 2023
6 research backed reasons why sponsorship is the ultimate tool for skyrocketing your company’s turnover
In today’s rapidly evolving business landscape, it has become more crucial than ever for companies to explore innovative marketing strategies to stay ahead of the competition. In this c[...]
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May 1, 2023
Courtside and Perimeter Advertising in Sports Events: Engaging the Audience Seamlessly
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative strategies to capture the attention of their target audience effectively. Perimeter advertising has e[...]
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April 28, 2023
Michael Schumacher: The F1 Legend and His Remarkable Legacy
Michael Schumacher, born on January 3, 1969, in Hürth, Germany, is widely regarded as one of the greatest Formula 1 drivers of all time. His racing career is filled with incredible achieveme[...]
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April 28, 2023
The Ultimate Guide to Overcoming 15 Motorsport Sponsorship Objections: Unlocking Business Benefits and Maximizing ROI
Motorsport sponsorship can be an exciting opportunity for businesses to expand their reach, build brand awareness, and connect with new audiences. However, potential sponsors may have concern[...]
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April 27, 2023
List of all the MotoGP, Moto2 and Moto3 constructors’ champions from 1949 to today
Winning MotoGP – a bigger picture Manufacturers participate in racing for a variety of reasons, including brand exposure, technological advancements, and market research. Brand awarenes[...]
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April 27, 2023
Gilles Villeneuve: the extraordinary rise of one of the most incredible drivers ever
In the world of Formula 1, there are drivers who are remembered for their talent and others for their personality. But only a few are able to leave an indelible mark on the hearts and minds o[...]
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April 26, 2023
Formula 1 Sprint Shootout and Sprint Race: here’s what changes in F1 Saturday
Starting with the Baku Grand Prix in Azerbaijan 2023 (Baku Circuit, April 28-30, 2023), the Saturday of the Formula 1 changes face again, making way for a standalone day in which the Sprint S[...]
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April 19, 2023
Experiential sports marketing
Experiential sports marketing has become an essential tool for engaging consumers and building brand loyalty in the highly competitive sports industry. By creating immersive and memorable exp[...]
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April 5, 2023
The 2023 World Superbike calendar: all WSBK races and Grand Prix
It starts again from Australia, and specifically from the spectacular Phillip Island circuit, the World Superbike World Championship (WorldSBK) 2023. There are 12 stages in the season, which [...]
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April 3, 2023
James Hunt: the fastest hippy of Formula 1
James Hunt was an iconic Formula One driver who won the World Championship in 1976. He was known for his irreverent character, super-fast driving skills, and his love for the hedonistic lifes[...]
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March 31, 2023
The Importance of Youth Sport Sponsorship: Fostering Community Growth and Future Sports Stars
Youth sport sponsorship is a crucial component in nurturing the athletic talents of young individuals, promoting physical activity, and fostering community engagement. Companies that choose t[...]
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March 30, 2023
Creating sports content that enhances a brand: some success stories
Brands need to create content that resonates with their target audience. As a sports marketing professional, I realize that sports fans are exposed to an enormous amount of promotional materi[...]
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