Our blogs
March 23, 2023
How much does Formula E sponsorship cost in 2026: team, race and championship
There is no public price list for Formula E sponsorship, but a few verified figures give the scale. In the 2024-25 season the 13 championship-level deals were worth $72.2 million in total, ab[...]
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March 22, 2023
MotoGP vs Superbike: differences, power and which bike is faster (2026)
Yes: a MotoGP bike is faster than a Superbike. The MotoGP top speed record is 368.6 km/h (Jorge Martín, Aprilia, Mugello, 30 May 2026); the WorldSBK record cited by MotoGP.com is 339.5 km/h [...]
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March 11, 2023
Mario Andretti: career, 1978 F1 title, Indy 500 and Daytona 500
Mario Andretti (Montona, now Motovun, in Istria, 28 February 1940) is a retired Italian-American driver, Formula 1 world champion in 1978 with Lotus and four-time IndyCar champion. He is the [...]
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March 9, 2023
Casey Stoner: career, MotoGP titles, Rossi and retirement at 27
Casey Stoner (Southport, Queensland, 16 October 1985) is a retired Australian rider and two-time MotoGP world champion: in 2007 with Ducati and in 2011 with Honda. In seven seasons in the pre[...]
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March 6, 2023
Monster Energy sponsorship: from MotoGP to F1, how it builds the brand
One of the world’s biggest brand’s, Monster Energy, make an interesting case study as they have used sports sponsorship to climb to the top of the energy drinks industry. [...]
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March 3, 2023
Ronnie Peterson, the SuperSwede: career, helmet and Monza 1978
Ronnie Peterson (Örebro, 14 February 1944 – Milan, 11 September 1978), known as “SuperSwede”, was one of the fastest drivers in the history of Formula 1. In 123 Grands Prix[...]
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March 2, 2023
Ayrton Senna: career, titles, Imola and the legacy of the king of speed
Ayrton Senna (São Paulo, 21 March 1960 – 1 May 1994) was a three-time Formula 1 world champion, in 1988, 1990 and 1991. In 161 Grands Prix he took 41 wins, 65 pole positions, 80 podium[...]
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February 24, 2023
What is the fastest motorsport? The 2026 speed records
It depends on how you measure speed. The fastest vehicle on land is ThrustSSC, at 1,227.985 km/h (763 mph) in 1997. The fastest machine in a race on a track is the Top Fuel dragster, which ha[...]
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February 24, 2023
The sponsors of the Formula 1 teams in 2026
In 2026 ten Formula 1 teams out of eleven carry a title sponsor in their name: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Wi[...]
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February 18, 2023
Why Formula 1 is Called Formula 1: Discovering Its Origins
Ever wondered why Formula 1 is called Formula 1? This premier motor racing series has a rich history and fascinating origins that explain its unique name. Tracing the roots of Formula 1, this[...]
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February 8, 2023
Formula 1 teams 2026: cars, drivers and news
In 2026 the Formula 1 grid has 11 teams and 22 drivers: Cadillac is the new American team, Audi takes over Sauber and ten of the eleven teams carry a title sponsor in their name. The launches[...]
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February 6, 2023
Heineken in F1: the partnership, responsible drinking and the 2027 renewal
Europe’s largest beer company, Heineken, have formed a strong partnership with Formula 1 in recent years. The benefits have been mutual, as the growth of their responsible drinking campaign[...]
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January 23, 2023
Mercedes F1 sponsors: the Petronas partnership and 2026 partners
Petronas has been Mercedes’ title sponsor and technical partner in Formula 1 since 2010: in 2022 the two announced a multi-year renewal starting in 2026, reported at about 75 million do[...]
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January 16, 2023
How long should a sponsorship last? The PLC of sports sponsorship
How long should a sponsorship last? Are a few months enough for such a complex tool to work, or are longer exposure cycles needed? Sponsorship is in fact a special case of the Life Cycle, one[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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November 28, 2022
Why are carmakers returning to the WEC?
Carmakers are returning to the WEC because the Hypercar class, with its LMH and LMDh rules and the Balance of Performance, lets them race to win the 24 Hours of Le Mans at lower cost and risk[...]
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October 28, 2022
Why do Formula 1 drivers have such thick necks?
Formula 1 drivers have such thick necks because their head and helmet weigh about 7 kg and, under braking and through corners, are pushed by forces of up to 5-6 g: holding them steady for alm[...]
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October 27, 2022
Why do MotoGP riders dangle their leg out under braking?
MotoGP riders stick their leg out under braking for three reasons: to lower and shift their centre of gravity forward, making the bike more stable in the braking zone; to add a little aerodyn[...]
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October 25, 2022
Why do F1 drivers always wear caps?
Formula 1 drivers wear caps in interviews, press conferences and on the podium because the head is the most filmed part of the body: in a TV close-up, the cap is the most visible sponsor spac[...]
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October 14, 2022
How sponsorship is changing in motorsport: the 4 eras of sponsorship
Sports sponsorship, and motorsport sponsorship in particular, is a flexible, three-dimensional marketing tool whose role has changed profoundly over the years as markets, consumers and regula[...]
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