Our blogs
March 6, 2023
Monster Energy: A history in sports sponsorship
One of the world’s biggest brand’s, Monster Energy, make an interesting case study as they have used sports sponsorship to climb to the top of the energy drinks industry. [...]
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March 1, 2023
Formula 1 unlocked: digital engagement that builds databases and lengthens user experience
Just hours before the start of the Bahrain Grand Prix, the first round of the 2023 season, the Formula 1 is launching the “Formula 1 Unlocked” platform. It is another piece of an [...]
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February 28, 2023
How Much Do Formula 1 Drivers Make?
Introduction Formula 1 is a high-octane, adrenaline-fueled world that captivates millions of fans globally. With thrilling races and high-performance cars, it’s no wonder that the drive[...]
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February 23, 2023
The 275 Sponsorship Deals of the 2023 Formula 1 Season
There will be 275 sponsorship programs during the 2023 Formula 1 season across the 10 teams taking part in the Championship. Once again, we at RTR Sports have compiled the list of all the For[...]
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February 22, 2023
Differences in the cost of F1 sponsorship
Formula 1 is one of the most widely followed motorsports worldwide, making it a highly sought-after sponsorship opportunity for companies looking to reach a massive audience. However, as with[...]
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February 20, 2023
MotoGP and F1 sponsorship, the Romanian wave is coming. We explain why.
Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves hear[...]
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February 18, 2023
Why Formula 1 is Called Formula 1: Discovering Its Origins
Ever wondered why Formula 1 is called Formula 1? This premier motor racing series has a rich history and fascinating origins that explain its unique name. Tracing the roots of Formula 1, this[...]
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February 17, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors – Ferrari, Mercedes, Alpine
And after the presentations of the McLaren Racing teams with the new MCL60, Aston Martin Aramco Cognizant with the AMR23 and Scuderia AlphaTauri with the AT04, come Ferrari, Mercedes and Alpi[...]
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February 14, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors – Alpha Tauri, Aston Martin, McLaren
And after the 4 first launches of the MoneyGram Hass F1, Oracle Red Bull Racing, Gulf Oil Williams and Alfa Romeo F1 Team Stake teams, come the presentations of the new liveries of Scuderia A[...]
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February 8, 2023
Formula 1 2023 teams: launches, liveries, drivers and sponsors
Weeks of launches and presentations by the teams of Formula 1 ahead of the start of the next season. We’re not even halfway through the calendar of launches of the new Formula 1 cars th[...]
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February 6, 2023
Heineken in Formula 1: An unlikely partnership
Europe’s largest beer company, Heineken, have formed a strong partnership with Formula 1 in recent years. The benefits have been mutual, as the growth of their responsible drinking campaign[...]
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January 29, 2023
Revving Up Electric Racing Promotions
As a Motorsport sponsorship agency, we know very well the role and importance of the emerging electric racing series. Formula E, MotoE and Extreme E have been growing rapidly in the past few [...]
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January 23, 2023
The Petronas – Mercedes F1 sponsorship: creating great partnerships from sponsorship deals
Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]
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January 19, 2023
Official 2023 F1 calendar – 23 races, 9 months of competition
The 2023 F1 calendar, which has been given the go-ahead by the World Motor Sport Council – WMSC, was announced by Formula 1 on September 20th, 2022. Red Bull Racing, Ferrari, Mercedes and [...]
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January 17, 2023
The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger
Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better[...]
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January 2, 2023
Formula 1 best drivers: Ronnie Peterson
Ronnie Peterson, the SuperSwede Ronnie Peterson was a Swedish Formula 1 driver; he is considered one of the fastest drivers of all time. Born on February 14, 1944, in Örebro, Sweden, Peterso[...]
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January 1, 2023
MotoGP 2023: The Pinnacle of Motorcycle Racing Unveils Exciting Developments
The exhilarating atmosphere of MotoGP is more charged than ever as we enter the 2023 season. The racing paddock is buzzing with new reveals, from freshly minted partnerships and liveries to s[...]
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January 1, 2023
Formula 1 best drivers: Ayrton Senna
Ayrton Senna, the king of speed Senna’s quest for perfection made him one of the most celebrated Formula One driver in history, admired not only for his skill behind the wheel, but also[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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November 28, 2022
Why are car manufacturers returning to WEC?
The WEC, World Endurance Championship, is the ultimate testing ground for sports car racing, and with many manufacturers set to return for the 2023 season, the sport is growing rapidly. So, w[...]
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