Our blogs
March 26, 2021
The “Best worst moment”. Sponsorship in the time of Covid: an interview with RTR Sports’ Riccardo Tafà
Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, b[...]
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March 12, 2021
We have answered the most frequent questions about Formula E
What’s Formula E racing? Formula E is the pinnacle of electric racing and performs under the FIA banner. The series, in which electric single-seaters race in closed street circuits- has[...]
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February 15, 2021
How Sponsorship Activation is different from Sponsorship Rights
When we talk about Sports Sponsorship Programs and sponsorship rights (and particularly activation of sponsorship), we often encounter doubts and a bit of confusion. What is the difference [...]
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February 15, 2021
What are the fundamental obstacles of Motorsports Marketing?
Motorsport marketing refers to creating, developing, and implementing marketing programs based on motorsports, thus leveraging on the passion of a large worldwide audience (people once known [...]
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February 9, 2021
How to get the maximum ROI from your MotoGP Sponsorship.
There are several steps to follow in order to get the maximum ROI from any sponsorship program. MotoGP sponsorship is no exception and what follows can be applied to sponsorship at large. Obv[...]
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February 3, 2021
8 mistakes to avoid in a MotoGP sponsorship (2026 guide)
On 31 December 2024 one of the longest-running and most successful sponsorships in MotoGP history came to an end. Repsol and Honda had raced together since 1995: thirty years, 183 wins, 15 ri[...]
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December 10, 2020
MotoGP: the teams, the riders, the sponsors
On the eve of this MotoGP 2020 season, we want to present on our blog a complete guide to the eleven teams who will take part in the Championship. It is not the first time that on these pages[...]
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November 9, 2020
Sponsorship ROI: how it is actually measured
Only 37% of companies that invest in sponsorship have a standardised process for measuring it. The figure comes from the ANA, the US advertisers’ association, and nobody has published a[...]
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November 2, 2020
MotoGP 2020 Calendar – with Updates
It will probably be an Iberian-centric world championship, with 8 out of 15 races held on Spanish soil, including the four circuits of Jerez, Barcelona, Valencia and Aragon [...]
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July 22, 2020
MotoGP: Riders or super heroes?
MotoGP: incredible accidents, very fast recovery. Riders or super heroes? The riders of the Motorcycle Racing World Championship have accustomed us to exploits that would also be hard to conc[...]
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May 17, 2020
ML | Mirco Lazzari Magazine | Issue 3
If I said that everyone loved Nicky, those who didn’t know him would think, “That’s what everyone says when someone passes away. They suddenly become a hero. Their insignificant acts ar[...]
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May 10, 2020
Mirco Lazzari’s ML Magazine – Issue 2
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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April 19, 2020
Mirco Lazzari’s ML Magazine – Issue 1
ML Magazine is Mirco Lazzari’s new feature of photography, sports, travel and culture. A new amazing point of view on Motorsport and Life, ML is the new adventure of one of MotoGPR[...]
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March 29, 2020
Crisis communication in sport: a playbook for sponsors and properties
A crisis involving a sports property now spreads in minutes, not days. For a sponsor the question is not whether it will happen, but how ready the company is to decide quickly on incomplete i[...]
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March 13, 2020
Protecting a sponsorship from disruption: force majeure and clauses
Almost everyone treats sponsorship as buying space. That is why, when a race is cancelled or a rider is injured, they discover they bought a promise rather than a right. Updated September 202[...]
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March 9, 2020
Extreme E: what happened to the electric rally series, and what it leaves sponsors
Extreme E is over. The electric SUV series launched by Alejandro Agag in 2019 ran its final race at Qiddiya City, Saudi Arabia, in October 2025, and handed over to Extreme H, the hydrogen cha[...]
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March 7, 2020
Consumer Decision Making in Sports Marketing: environmental factors
As those who habitually frequent the pages of this blog or take an assiduous interest in marketing are well aware, that of sports marketing is a terrain of action with boundaries generally di[...]
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February 26, 2020
Naming rights: what putting your name on a stadium is really worth
In the summer of 2026, for the length of the football World Cup, three of the most recognisable stadiums in the United States stopped using the name their sponsors pay for every year. MetLife[...]
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February 15, 2020
Motorsport sponsorship opportunities: Why racing is great for business.
At RTR sports marketing, we spend most of our time focusing on Motorsport sponsorship opportunities: why is that? Because we have a passion for all things racing, but more importantly because[...]
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February 9, 2020
Moto2 and Moto3 Sponsorship: Why Investing in the Minor World Championship Series Pays Off
There is a question almost every brand manager asks when approaching motorsport for the first time: does it make more sense to enter the premier class, where the stage is definitive and the a[...]
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